"Mr. Du, according to our investigation, the capital structure of that investment institution is divided into three parts. First, the capital comes from local investors, second, the capital comes from Hong Kong. Third, it comes from credit loans."
Wang Yongli told Du Shaojie that the investigation results were strange, but true.
It was puzzling that the majority of the other party's capital structure was credit loans. After all, the risk in this situation was very high, and ordinary banks would not do this.
The loaned money must be recovered in the end, rather than watching it become bad debts. An investment institution with no historical performance has neither valuable assets nor credit to speak of, and banks will definitely be very cautious in lending.
"Well, you put the investigation report here, and I will study it carefully later. If I am not mistaken, there must be something fishy about the other party's capital structure. Next, you focus on checking why the bank lent so much money to the other party?"
Du Shaojie did not draw a conclusion blindly, but asked Wang Yongli to continue the investigation.
If these things are really related to [Hongsheng Investment], it can only be said that there are masters behind the other party, and the other party can no longer be viewed at the level of the past.
A few days passed.
Peng Yongjun came to Shenzhen on the pretext of visiting Wang Yongli.
Du Shaojie met him at the InterContinental Hotel, and Peng Yongjun brought a piece of news.
"Boss, after our investigation, we can basically confirm that the investment institution in the mainland is the white glove of Hongsheng Investment. But unfortunately, the level of the informant is not enough, and further information is unknown."
Peng Yongjun produced specific evidence that the shareholders of that investment institution were all nominal, and the real boss behind the scenes was Hongsheng Investment.
This information was critical and immediately attracted Du Shaojie's attention.
Since that investment institution was a vest of Hongsheng Investment, the cooperation between the other party and Chuan Shang Ren Jia could not be taken lightly.
There is no doubt that they are targeting Xichuan Restaurant.
After meeting with Peng Yongjun, Du Shaojie went to Bailian Catering and held an emergency meeting.
"The supporter of [Chuan Shang Ren Jia] is [Hongsheng Investment], so their ultimate goal is [Xichuan Restaurant]. What you need to do now is to think carefully about how to stop the crazy expansion of the local area."
Du Shaojie's words are not exaggerated at all. Just a few days ago, [Chuan Shang Ren Jia] suddenly announced that 100 stores across the country will be opened this month.
According to people familiar with the matter, although [Chuan Shang Ren Jia] came from a small city, the boss Dong Guanghui has always attached great importance to the cultivation of talents. There is no pressure for them to open 100 stores at the same time.
From this point of view, [Chuan Shang Ren Jia] has a deeper foundation than [Shu Xiang Lou].
"Mr. Du, after field research and information collection recently, I came to a conclusion that their cost-effectiveness is better than ours. But [Xichuan Restaurant] has accumulated for so many years and established a mid-range image, and it is not suitable for price reduction."
Yu Jianxin saw the key point of the problem. When the strength of both parties is not much different, [Chuan Shang Ren Jia] has a price advantage.
Of course, [Xichuan Restaurant] can also adjust the price of dishes, but it will undoubtedly destroy the image of "mid-range restaurant" established over the years.
The pros and cons of this made Yu Jianxin and others very entangled.
"Everyone, we can't be led by others, we have to follow our own pace. I think that actively reducing prices is not a good choice. We should focus on improving the quality of dishes and services."
Du Shaojie did not let Yu Jianxin continue to struggle and made a choice for them.
Brands are like this. It is extremely difficult to improve the grade, and it only takes a moment to slip.
After so many years of development, [Xichuan Restaurant] has positioned itself at the level of "mid-range restaurants". If it fights a price war with its competitors, it will definitely be a big failure.
"Mr. Du is right! Let me add two sentences. We have two tasks next. One is to comprehensively improve the technical level of chefs, and the other is to strengthen management and improve services so that customers can eat with peace of mind and comfort."
Yu Jianxin's words are really not just slogans. The company has a mature response mechanism for these two points.
He plans to increase training efforts, strictly evaluate, and reward and punish at the same time. He must leave his opponents behind in terms of personnel quality and service level.
"I suggest that the company rationally arrange the raw material supply base and strive to reduce costs while ensuring quality."
After Yu Jianxin finished speaking, another senior executive also put forward his own views.
Everyone began to speak, and many suggestions were very good. Du Shaojie's frown gradually relaxed.
"Everyone said very well. You can come up with a specific plan later. I will take a look and then implement it. I am very pleased that the company has you. Any difficulties will definitely become our stepping stone.
However, we should still pay attention to what should be paid attention to. The other party is not an easy opponent, and the competition between the two sides cannot be decided overnight. Everyone should be prepared for a long-term battle."
The company's current management team is very mature and experienced, and Du Shaojie is very confident in them.
However, he still reminded that he had a hunch that [Chuan Shang Ren Jia] was much more difficult than [Shu Xiang Lou], and it would be difficult to decide the winner without more than three years.
So he hoped that everyone would have a correct attitude, not be impatient, and do their own work well.
After the meeting, he called Yu Jianxin to his office alone.
"Mr. Yu, I think Hongsheng Investment came prepared this time. Supporting Chuan Shang Ren Jia to compete with us is just their first step. You have to be aware of this."
He didn't say much at the meeting, mainly because he was worried about damaging morale.
In private, he must have a bottom line with Yu Jianxin. The other party is the general manager of the catering company. Some things can be hidden from others but not from him.
"I am mentally prepared for this situation, but I also have a doubt. With the strength of [Hongsheng Investment], it should not be able to attack on several fronts, right?"
Yu Jianxin is no longer the little chef he was back then. His vision and thinking are already at the top level.
Otherwise, Du Shaojie would not let the other party take the helm of [Bailian Catering] while he himself stayed behind the scenes.
"You can't just think about [Hongsheng Investment]. There are also big forces behind them. For example, Yin Qiang, for example, Li Er"
Du Shaojie nodded and said no more.
Yu Jianxin was thoughtful and felt that the burden on his shoulders was heavier.
Three days later.
[Bailian Catering] came up with a response plan. Du Shaojie only modified a small part and then asked them to follow it.
He did not stay in the company, but returned to Yangcheng.
Xichuan Restaurant then launched a full-staff training activity, requiring the first, second and third chefs of each store to be promoted to the first-class chef level within one year.
At the same time, the internal assessment system was strengthened and the last-place elimination system was implemented. In a word, everyone was encouraged to work hard.
Du Shaojie personally went to the Peixin Center to take charge and also participated in the lectures.
With the boss's attention, the chefs who came for training dared not be careless, because there would be corresponding assessments before the end of the training.
Du Shaojie did not participate in the management and service training, and Chu Linlin was fully responsible for this work.
This training work is different from the past, because there are target requirements, and some people may have two rounds of training, three rounds of training, and so on.
The company's requirements are very clear, that is, to let everyone step out of their comfort zone, and must strive for excellence in cooking skills and management services.
These are all behind-the-scenes work, and ordinary consumers will definitely not see it.
Under the impact of the rapid expansion of Chuan Shang Ren Jia, the business of Xichuan Restaurant has been affected to a certain extent.
[Chuan Shang Ren Jia] doesn't pay much attention to the dining experience, and focuses on a high cost-effectiveness. The quality of the food is very good, the service is average, and the dining environment is simply hard to describe.
It's not that they don't want to do better, but cost control determines everything.
Even so, according to estimates, [Xichuan Restaurant]'s revenue and profits last month have declined to varying degrees, with revenue falling 8% and profits falling 4.2%.
This is certainly due to the factors of competitors and internal full-staff training.
[Xichuan Restaurant] has relatively ample staffing, but it can't withstand such a toss, so training will also have a certain impact on operations.
Many store managers have reflected this situation, but the company's senior management and Du Shaojie are unmoved and determined to stick to it.
A year of internal training, others would think that the managers of [Xichuan Restaurant] are crazy.
Du Shaojie will go to the training center to give lectures whenever he has time. He asked Wu Chenggang to be his assistant, which actually gave him a good training opportunity.
Wu Chenggang's growth rate even exceeded Du Shaojie's imagination, once again refreshing his understanding of genius.
The other party not only learned from Du Shaojie, but also learned from all the chefs in the training center.
In this process, Wu Chenggang gradually formed his own cooking style. Du Shaojie felt that if the other party practiced more, he would have a good chance of passing the cooking technician level test.
For a whole six months, Du Shaojie and the company's management were questioned.
Because [Xichuan Restaurant] insisted on taking the mid-range route and resolutely refused to engage in price wars with its competitors, it not only worked hard on the quality of the dishes, but also paid special attention to the dining experience of customers.
After six months of rotation training, the skills of the chefs of [Xichuan Restaurant] have made great progress. The front-line chefs stepped out of their comfort zone and continued to work hard, while some rising stars stood out and became the "star" figures of the company.
Du Shaojie did not participate in the training work until this time, because many excellent training teachers have emerged in the past six months.
The downward trend of [Xichuan Restaurant]'s performance has finally been curbed.
In the past six months, Wang Yongli, Chen Ji, Peng Yongjun and others have not been idle. As the investigation deepened, they gradually found out where the hot money of [Hongsheng Investment] went.
Some of the hot money flowed into the stock market illegally, and a considerable amount of hot money flowed into a large telecommunications company. (End of this chapter)
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