Shenzhen.
Du Shaojie and Peng Yongjun met in a teahouse, and Peng Yongjun brought detailed information.
"Boss, I have verified this information again and again. [Hongsheng Investment] has invested 1.5 billion yuan in [Botao Communications]. "
Du Shaojie couldn't help but frowned when he heard it.
[Botao Communications] is not an unknown company, but a banner of domestic mobile phones. Their products are known as "fighters in mobile phones", and the investment in advertising alone can leave [Huanyu Communications] several streets behind.
Needless to say, [Hongsheng Investment]'s big move is aimed at Du Shaojie, specifically at [Huanyu Communications] under his company.
"Yongjun, this news is very important. You and Chen Ji have done a good job."
Du Shaojie was stunned for a while, and then he praised Peng Yongjun and Chen Ji.
Peng Yongjun saw that the boss's face was not right just now, and he was a little worried. Was the boss dissatisfied with the work of himself and others? It was not until he heard the other party's praise that he was relieved.
Afterwards, the two chatted about some other topics, and Peng Yongjun said goodbye and left.
It was not a big problem for him to contact Du Shaojie, after all, he had always been by the boss' side, but it was better to be cautious.
Du Shaojie felt a little uneasy, and soon left the teahouse and went directly to [Huanyu Communications].
"Mr. Liu, Mr. Sun, I just got the news that [Hongsheng Investment] invested 1.5 billion yuan in [Botao Communications]. What do you think about this?"
Liu Zijian and Sun Zhenguo were both in the company today. They thought Du Shaojie came here just to take a look, but they didn't expect him to bring such explosive news.
The two looked at each other and couldn't help showing a trace of worry.
"Mr. Du, to be honest, our company's competitors in the mobile phone field used to be foreign manufacturers, and now it is [Botao Communications]. In the past six months, [Botao Communications] has achieved brilliant results in the market with huge advertising fees.
We are under great pressure. If the other party gets support from large funds, the difficulties faced by the mobile phone business will be even greater. Of course, we are not afraid of the other party, but it will have a certain impact on performance in the short term."
Liu Zijian organized his words and introduced the situation to Du Shaojie.
For more than half a year, Du Shaojie has been competing with [Kawakami Renjia] and really ignored [Huanyu Communication]. In fact, he didn't participate in the management and operation, and he was used to being a hands-off boss.
Then, Sun Zhenguo added: "It's not that our products are not good, but the company has invested a lot in research and development, while [Botao Communication] has invested part of the expenses in advertising."
[Botao Communication] can be said to be the leader of domestic mobile phones, but there is also a problem, that is, it does not have its own core technology and the investment in technology research and development is seriously insufficient.
This is a common problem of domestic mobile phone companies at present, and the core is still in assembly.
But [Botao Communication] is strong because it is very good at marketing and is willing to spend money on advertising. The benefits are obvious. Under the fierce advertising bombardment, [Botao Communication]'s mobile phone sales are rising steadily.
[Huanyu Communication], which has spent a huge amount of money on technology research and development, has been suppressed.
All the money is spent on research and development, which will inevitably lead to insufficient advertising expenses. This situation is normal. In the long run, companies like [Huanyu Communication] will definitely have development potential, but in the short term they are not opponents.
"I understand all this. I need you to tell me, does [BoTao Communication] have the ability to completely squeeze us out of the mobile phone market?"
Du Shaojie nodded, and then asked a soul-searching question.
He certainly knew that it was a good thing to have strong development potential, but the premise was that you could survive until that day. If you were knocked down halfway, what would you talk about?
"Mr. Du, you are worrying too much. Why have domestic mobile phones risen recently during the Chinese New Year? It's not because of how good the quality of domestic mobile phones is or how advanced the technology is, but because they are usable and cheap!
Although our company's mobile phones are not the cheapest, they must be the best quality and most advanced technology among similar products. Therefore, our products also have a large number of fans. No matter how powerful the other party is, it is difficult to capture our base."
When it comes to this issue, Liu Zijian regained his confidence.
Facing the fierce offensive of [BoTao Communication], the performance of [Huanyu Communication]'s mobile phone business may decline, but the other party does not have the strength to be completely defeated.
Even foreign manufacturers can't completely kill [Huanyu Communication], let alone [BoTao Communication].
"That's good! Mr. Liu, Mr. Sun, we don't have to worry too much about the performance in the short term, or even the fluctuation of the stock price. Persistence is victory. What's more, our walkie-talkie, car radio and other businesses are doing well, and the situation is better than I expected."
Du Shaojie breathed a sigh of relief. He was a little anxious before he came, but now he is not worried about anything.
He believes in the judgment of Liu Zijian and Sun Zhenguo. Since the opponent is not able to kill him, the short-term failure is bearable. When the era of smart phones comes, [Huanyu Communication] will definitely have the last laugh.
Of course, it's not like we are doing nothing now.
Du Shaojie then discussed some countermeasures with Liu Zijian and Sun Zhenguo. In addition to investing in appropriate advertising, the company can find another way and try online and offline simultaneous marketing.
Online marketing and hunger marketing are the magic weapons for a certain mobile phone company to win in the future. He didn't intend to take them out so early, but he was forced by the situation.
"It's already this o'clock, let's just eat something."
The three people discussed very enthusiastically, and time was unknowingly late.
Liu Zijian asked the canteen to deliver food, and they ate and talked in the conference room until the whole plan was finalized.
After a day of discussion, Du Shaojie, Liu Zijian, and Sun Zhenguo reached a consensus that the era of "copycat phones" is coming, with challenges and opportunities, but they will never back down in the research and development of independent technologies.
"Mr. Du, Mr. Sun, shall we go out for a drink tonight?"
As night fell, Du Shaojie was about to leave [Huanyu Communications].
At this time, Liu Zijian suddenly smiled and invited the other two to have a drink. He and Sun Zhenguo have been overloaded with work during this period, and they are exhausted physically and mentally. They should relax occasionally.
Du Shaojie had no objection, and Sun Zhenguo had no objection, so the three of them went to [Seafood House].
As a large-scale communication enterprise, Liu Zijian and others also have to attend social events. The company can put accounts in each store under Du Shaojie, and settle them at the end of the month.
During the meal, several people did not talk about work, but chatted.
Liu Zijian said that since the company has cooperation with the Olympic Organizing Committee, they promised to send an invitation letter to the company, inviting the company's senior management to watch the opening ceremony on site.
"It is estimated that there will be three or five places
. Do you want to go, Mr. Du?" "You don't have to worry about me. I have donated some money to the Olympic project in my personal name. People have promised me this a long time ago. You can arrange it yourself at that time. You must go if you can."
Du Shaojie laughed and showed off for the first time.
He and several companies under his name have donated nearly 100 million yuan to the Olympic project. A few tickets for the Olympic opening ceremony are no problem.
Liu Zijian also remembered this, stretched out his hand and patted his shiny forehead, and laughed.
Du Shaojie realized that time flies, and the opening of the Olympic Games is not far away.
After staying in Shenzhen for a few days, he returned to Guangzhou. Thanks to the rapid development of national infrastructure, it is more and more convenient to travel between Guangzhou and Shenzhen, and he often runs back and forth between the two places.
Driven by Hongsheng Investment, Chuan Shang Ren Jia and Bo Tao Communication have begun to exert their strength, and the pressure on Xichuan Restaurant and Huanyu Communication has increased suddenly.
Du Shaojie doesn't worry much about Huanyu Communication, and it's useless for him to worry, after all, it's not his area of expertise.
But Xichuan Restaurant is a company he built with his own hands, and it is also his core asset, so it's impossible to let it go. Now not only the industry knows that the two companies are fighting, but even consumers have this feeling.
However, what makes the melon-eating crowd most dissatisfied is that Xichuan Restaurant did not take too many countermeasures under the fierce offensive of Chuan Shang Ren Jia.
For example, Chuan Shang Ren Jia often organizes activities, and the various concessions are not small.
The price of dishes at [Kawakami Family] is low to begin with, and with the addition of activities, the price-performance ratio is extremely high, attracting many customers to consume. With this favorable wind, [Kawakami Family] began to implement a membership system, guiding customers to recharge and give discounts.
[Xichuan Restaurant] did not make any moves on the surface, and still insisted on its own positioning. But in fact, for such a long time, under the leadership of Du Shaojie and others, the company has been practicing its internal skills.
The chef level of the back kitchen staff has been promoted on a large scale, and the quality of the dishes has also been significantly improved compared with the past.
There is also service, all kinds of thoughtful services are emerging in an endless stream, and customers are simply regarded as relatives, which is so comfortable! At the beginning, the turnover and profits of [Xichuan Restaurant] have been declining, and it was not until recently that they slowly stopped falling and stabilized.
But that's all. It's not so easy to return to the peak state. After all, in this round of competition, [Xichuan Restaurant] has been suppressed by [Kawakami Family]. It's good to be able to hold on and not retreat.
"Boss, the turnover of [Xichuan Restaurant] has dropped by 20% compared to the peak period, and the profit has dropped by 15%. However, as customers who pursue cost-effectiveness have left one after another, our business situation has bottomed out."
In the morning.
Wu Chenggang made a special report to Du Shaojie. He had previously visited many places on behalf of the boss to conduct research and mastered some first-hand information. The situation is better than expected.
As long as he can hold on, he believes that the situation of bottoming out and rebounding will soon come.
"From the current point of view, the bottoming out is successful, and the time for rebound is not yet ripe. So in this case, we must be prepared for a long-term battle and must not be blindly optimistic."
Du Shaojie witnessed Wu Chenggang's growth with his own eyes. From an ordinary college student, he not only developed excellent cooking skills, but also had a lot of experience in the operation and management of catering enterprises.
However, the other party was too young after all, and some of his ideas were slightly biased.
Du Shaojie often gave him a few pointers at such times. No matter how talented he was, it was still different to have someone lead the way and to grope on his own.
"Boss, I am indeed a little optimistic. But I always feel that it is not good to be suppressed by others all the time. Can we fight back appropriately? For example, we can also organize a few activities."
Wu Chenggang felt that what Du Shaojie said was very right, and he did take it for granted.
However, he recently conducted research in other places and heard some voices from the grassroots. Many people felt very aggrieved.
[Xichuan Restaurant] is now basically in a state of not retaliating when being scolded or beaten. Employees even think that even if they get a little less salary, they should fight a price war with their opponents.
The ingredients of the store are top-notch, and the quality of the dishes has opened up a gap with the competitors. Will they be pressed to the ground and rubbed by the opponent just because of the price?
Many people are unwilling to accept it.
"Go back and discuss with General Manager Yu and come up with a way to appease the emotions of the employees. It is not appropriate to make big moves now. As I said, as long as you do your best, you can be invincible."
Du Shaojie did not agree to the other party's proposal. Now is not the time to fight with [Kawakami Family].
Ordinary employees of the company only see the fierce offensive of the opponent, but they don't see that behind the arrogance of the opponent, there are a lot of money being burned.
Don't think that you will make money if your business is good. The prices of dishes of [Kawakami Renjia] are low to begin with, and various promotional activities have further compressed the profit margin.
In order to achieve the effect of a surprise attack, [Kawakami Renjia] opened hundreds of stores at the same time, which not only put pressure on management, but also made the other party lose more flexibility in renting houses and other matters.
To put it bluntly, the hidden costs of [Kawakami Renjia] are very high, the gross profit margin has been compressed to a very low level, and huge advertising costs and labor costs have to be spent.
For comparison, under the same conditions, the number of employees of [Kawakami Renjia] is 10% to 15% more than that of [Xichuan Restaurant]. Because the business is so hot that the prices are low, more dishes must be sold for the same turnover.
There are pros and cons to small profits but quick turnover. Obviously, the price system of [Kawakami Renjia] is not reasonable, and it only does this to defeat its opponents.
[Xichuan Restaurant] has its own special situation. At present, its positioning is clear, that is, the level of mid-range restaurants.
This level of restaurant has some thresholds for consumers. Only customers who care about the dining environment, service level and quality of dishes will choose to enter the store for consumption.
The difference in positioning between the two has prompted [Xichuan Restaurant] to not engage in a price war with its rivals.
Price is their strength, not [Xichuan Restaurant]'s strength. [Xichuan Restaurant]'s strength is the dining experience. Unless Du Shaojie is stupid, he will abandon his strengths and use his weaknesses to fight his rivals.
Du Shaojie didn't say too much to Wu Chenggang. Some things require the other party to understand carefully. It's meaningless if others say them out loud.
He actually has high expectations for Wu Chenggang. If he retires one day, [Bailian Catering Management Company] will be handed over from Yu Jianxin to the other party.
The helmsman of his catering business has gone through three generations. He himself is the founder, that is, the well-deserved first-generation helmsman.
The second-generation helmsman is Meng Gang, and the third-generation helmsman is Yu Jianxin. He hopes that Wu Chenggang can become the fourth-generation helmsman.
"Okay, boss, I understand."
Wu Chenggang is good in this respect. He will not hide his thoughts and will tell Du Shaojie directly. But once Du Shaojie makes a decision, he will not hesitate anymore, but execute the order without hesitation.
Coming out of the study, he took Yang Hao and Zhang Xueqi to buy groceries.
The boss said that he would not go out today, so Wu Chenggang will cook lunch as usual. But this guy has learned a lot now. Every time he cooks, he will let two newcomers help him.
Du Shaojie doesn't care about this at all.
What he needs to see is Wu Chenggang's improvement in cooking skills. Why bother about so many details? Anyway, everyone is eating together, and it is only right for the two newcomers to contribute.
At noon.
Wu Chenggang made some [Chaozhou dishes], which were delicious and beautiful. Zou Xiaohe and others praised him continuously.
Du Shaojie also felt that the other party did a good job, but still pointed out some shortcomings. Only in this way can the other party make further progress. (End of this chapter)
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