Chapter 554: War of Attrition



Wu Chenggang was quite happy. For him, as long as he was not scolded, it was a victory. To be honest, he was still very afraid of Du Shaojie.

Du Shaojie was his real master. He not only taught him how to cook, but also taught him how to manage business and how to be a good person.

After dinner, Du Shaojie wanted to take a rest for a while, but he received a call from Wang Yongli.

"Boss, where are you? I just arrived in Yangcheng."

"I'm at my home in Laojie, just come over."

After the call, Du Shaojie didn't plan to take a nap. He processed a few documents in the study, and then Wang Yongli arrived.

Wang Yongli was still the same as before. He stood respectfully aside when he entered the house.

"Sit down and talk."

Du Shaojie pointed to the sofa, and Wang Yongli sat down.

"Boss, Hongsheng Investment is here with ill intentions this time. According to multiple sources, they have invested at least 5 billion yuan in the stock market. However, their methods are very covert. I can only trace them to this point, and I can't find out more specific information."

Wang Yongli is now in charge of the collection, organization, and analysis of public information, as well as the monitoring and control of public opinion.

All companies under Du Shaojie have the obligation to cooperate. Just like this time, Huaxin Investment and Dingxin International (Shencheng) Company played a big role in tracing the whereabouts of Hongsheng Investment's funds.

It seems to be part of "empty talk", but it is actually very important.

"Well, it's great to be able to find out this step. The other party came prepared this time, and the funds will definitely be dispersed layer by layer. There is no need to trace those details.

Yongli, the next focus is to see how the other party withdraws. This part of the hot money will eventually leave the country. You have to pay close attention."

Du Shaojie has a positive attitude towards Wang Yongli's work achievements. After all, it is not a powerful department or a professional investigation agency. It is worthy of praise to be able to do this.

Next, he asked Wang Yongli to keep an eye on the underground channels to see when the other party would retreat.

Wang Yongli stayed with Du Shaojie for an hour and then left. He had some other things to do in Yangcheng and would return to Shenzhen early tomorrow morning.

In the afternoon.

Du Shaojie went to the association and sat down with some directors to chat.

Behind these directors are also well-known catering companies in the province, some of which have already gone nationwide. According to them, [Kawakami Family] has been very active recently, and all kinds of dazzling operations have caused heated discussions in the industry.

"President Du, I heard that [Kawakami Family] is about to start a new round of financing. I really don't know why a catering company is so keen on capital operation?"

"Yes, President, [Kawakami Family] is coming with great momentum, you have to be more careful."

"I guess [Kawakami Family] may want to go public, otherwise why would they be so anxious to expand? This is not a reasonable action for a business, and the implication of quick success is too strong."

The directors present have a good relationship with Du Shaojie and Luo Santong, so they said whatever they wanted.

Du Shaojie also heard these rumors, but the information they revealed was more comprehensive.

"I will continue to pay attention! However, when it comes to listing, they are not qualified for the time being, but they must be working towards that direction. Thank you for the information, everyone. I will treat you to dinner in the evening."

Du Shaojie chatted with everyone for an afternoon and got a lot of gossip.

Gossip is also useful. He can analyze some truths from it, which may play an important role at a critical moment.

He noticed the financing issue that everyone talked about. [Chuan Shang Ren Jia] was so anxious to raise funds. In addition to preparing for listing, it is not ruled out that the other party will make big moves in the near future.

In the evening.

Du Shaojie invited the association to have dinner at [Yu Zhuang]. Today's dinner was quite special. Including Du Shaojie himself, many chefs showed their superb skills.

Anyway, they were all family members, so everyone was very casual, and of course they also wanted to show their strength.

"Today is an eye-opener!"

Wu Chenggang was very excited all night. He watched the performances of many chefs and gained a lot.

Du Shaojie made two classic [Fujian dishes], which won unanimous praise from everyone. To be honest, among so many chefs, President Du is still the most dazzling one.

His cooking skills have reached the realm of "returning to nature". If it were in the past, he would definitely be called a "master of the generation".

"Boss, are all the people in the association so exciting when they have a meal together?"

Not to mention Wu Chenggang, even Luo Qin and others who have been following Du Shaojie for many years were shocked by the scene.

Among the chefs who showed their skills today, there are three who have the title of [Master of Cantonese Cuisine]. The chefs who dare to come out are either "cooking technicians" or "senior cooking technicians". Even the Chinese restaurant of a five-star hotel cannot have so many talents.

But in fact, so many chefs came out today, just because of a joke from Luo Santong.

Du Shaojie said that he would treat everyone to a meal in the evening and invite everyone to go to [Fish Restaurant] to get together. Luo Santong felt that it was boring to just eat, so he asked everyone to contribute their own delicious dishes.

It was these few words that aroused everyone's competitive spirit. They are all in this industry, and who doesn't have one or two high-level chefs at home, right?

Therefore, today, the [Fish Restaurant] had many chefs, and even brought many ingredients by themselves.

This excitement naturally attracted the attention of other customers, and no one could resist the temptation of delicious food. Unfortunately, those dishes are not supplied by [Fish Restaurant], and they cannot be eaten even if they have money.

Du Shaojie and others then began to toast and comment on the dishes on the table.

Everyone suddenly felt that Luo Santong's proposal today was really good. It not only brought these people closer together, but also allowed them to exchange cooking skills. Everyone was very satisfied

with the meal. "Everyone, I have an unwelcome request. I hope that everyone will not cooperate with [Kawakami Family] in the next six months. If you can stand on my side, I owe you a favor."

After everyone had eaten and drunk well, Du Shaojie stood up with a glass of wine.

He never underestimated these standing directors and directors. They could represent authentic [Cantonese cuisine] when they had the chance, and their influence in the industry had long exceeded the scope of the province.

As the saying goes, a hero needs three helpers, so he naturally needs helpers.

Du Shaojie didn't ask these people to play a big role. As long as they didn't cooperate with opponents and could provide him with help in some small places, he would be satisfied.

"President, there is no need to be so polite, right? We are our own people. If we don't help you, will we help outsiders?"

"Don't worry, we will definitely stand with you."

Everyone stood up one after another, and then expressed their opinions without any pressure.

Du Shaojie responded with a smile, and then raised his glass and clinked glasses with everyone.

The meal ended here. After seeing off the guests, Du Shaojie also returned home.

"Boss, why do we need to ask for help from these people in the association? Let's not talk about whether we need them or not. Even if we need them, how much help can they provide?"

Wu Chenggang was a little confused. If he didn't ask clearly, he probably wouldn't be able to sleep today.

Du Shaojie looked at him helplessly. Although it is a good thing to be diligent and ask questions, it is almost midnight now. What can't be discussed tomorrow?

"I don't need their help, but I need them to stand in line. This is momentum."

Du Shaojie responded, then hurried upstairs, took a shower and went to bed.

Some things cannot be explained too clearly, and you need to feel it yourself, otherwise he will cultivate a waste.

Wu Chenggang was thoughtful, and he spent the whole night thinking about the mystery. When he woke up in the morning, his eyelids were swollen.

Next, Du Shaojie went to various places in the name of communication to get in touch with local catering associations.

He didn't ask people to stand in line, as long as they could remain neutral at critical moments.

This is also a kind of momentum, which can even determine the outcome when accumulated to a certain extent. Du Shaojie had a hunch that his competition with [Kawakami Family] would never be so simple, and the hard days were still ahead.

"I understand, boss. No wonder you have been unwilling to give up your position in the association for all these years. It turns out that this is also part of the trend. It seems useless at ordinary times, but it is indispensable at critical moments."

As an assistant, Wu Chenggang has been with Du Shaojie on this trip.

Then one day he suddenly "realized" and felt that everything the boss did was meaningful.

For example, the position of the president of the association, which he used to think was completely redundant, and there was really no need to spend energy on this. But now he has seen the value of this position. Without this identity, who would care about you?

Maybe in the competition with graduate school opponents, this kind of "communication" may not play any role, but at least it has no harm. One more friend or even one more neutral person is better than one more enemy.

"It's not as important as you say. For me, it's just to find a way to make more friends. Maybe I can use them someday."

Du Shaojie smiled and didn't continue the topic.

The group wandered around outside for more than half a month, and then went to Beijing.

The flagship store of [Kawakami Family] in Beijing has not opened until now, which indicates that the first phase of its expansion has come to an end.

Taking advantage of the opening ceremony, the other party announced a financing plan of 1.26 billion yuan.

"We will work hard to improve the internal quality in the future. Whether it is service or dining environment, we will let everyone see a different [Kawakami Family]."

At the opening ceremony of the flagship store, the deputy general manager of [Kawakami Family] announced the financing plan.

Du Shaojie got the news immediately and couldn't help smacking his lips, tasting a different taste. It seems that the other party is also actively preparing for a protracted war and a war of attrition. The purpose of financing is more to prepare for sufficient "ammunition".

"Husband, are you sure you can fight a protracted war with the other party?"

Qi Yan seemed worried. [Beichen Education] has no worries. The company is developing step by step, and no opponent can pose a threat to it.

She transferred part of her equity at a high position, holding a large amount of cash, and planned to enjoy life.

My daughter will take the college entrance examination this year. If nothing unexpected happens, she will be admitted to a university in Beijing, and Qi Yan will be completely free. By then, she would spend most of her time with Du Shaojie, and if she had time, she could travel around the world.

But Du Shaojie had been restless, which made her feel helpless.

"A protracted war requires background and perseverance. I believe I will not lose."

Du Shaojie smiled calmly. The other party was ready for a protracted war, so was he?

Seeing that he was very confident, Qi Yan did not say anything more.

After ten days, [Kawakami Family] completed the second round of financing. This speed exceeded the expectations of most people, but Du Shaojie knew that [Hongsheng Investment] might have contributed to this.

It is not necessarily that the other party came forward in person. Such investment funds can enter the mainland openly, just by changing their vests.

"Boss, [Kawakami Family] is really making a big move. Starting this week, the other party has launched a series of activities, including recharge and return of consumption funds, birthday party cakes, points cashback, etc."

With sufficient funds, [Kawakami Family] was eager to hit a combination of punches.

Wu Chenggang was overwhelmed after hearing the news, because the other party's preferential strength was simply unheard of, and it would definitely have a great impact on [Xichuan Restaurant].

However, he also had a doubt, is the other party just living? At this rate, they can't make any money.

"What a big deal! It's clear that even if we don't make money, we will be killed."

Du Shaojie immediately explained Wu Chenggang's doubts and revealed the sinister intentions of [Chuan Shang Ren Jia].

In fact, this trick is widely used in later generations, such as the "Takeaway Hundred Group War" and the "Online Car-hailing Subsidy War". Its internal logic is nothing more than two words "burning money"!

They just want to drag their opponents to lose money together, and whoever can't afford the loss will be eliminated.

The matter sounds so simple, but behind it represents the bloodiness and cruelty of business war.

"Ah? Is that so? Then how should we deal with it."

Wu Chenggang was stunned. This matter was a bit beyond his imagination.

In fact, he was just ignorant. After a few years, he got used to it, and it is estimated that he would not have much waves in his heart when encountering similar things.

"How should we deal with it? We will go back tomorrow and discuss a solution with Mr. Yu and the others."

Du Shaojie curled his lips. [Kawakami Family] is very confident. Aren't they afraid of being attacked by the crowd?

He has made up his mind, but he still needs to discuss it with the company. This is actually a process of unifying thoughts. Otherwise, the subordinates will be very resistant and the protracted war will not be able to continue.

The next day.

Du Shaojie said goodbye to his wife and children, and took Zou Xiaohe and others to fly directly to Shenzhen.

"Boss Du, [Kawakami Family] is obviously planning a war of attrition. I don't know where they found this sucker. Did they invest over one billion just to wear us out?" Yu

Jianxin was both angry and helpless when he said this.

It's not impossible to fight a war of attrition. With the profound foundation of [Bailian Catering], they can fight their opponents to the end. The problem is that this is equivalent to throwing the profits of other brands into the pit, which will definitely cause internal conflicts.

The various brands under [Bailian Catering] pay great attention to the welfare and benefits of their employees, and they have to keep a portion of the total profit, and the rest can be handed over to the head office.

The head office will use this money to purchase storefronts, replenish the number of stores appropriately, conduct talent training, etc.

If all this money is used to fight a war of attrition with the opponent, it may not be enough. Will we have to squeeze each sub-brand at that time? (End of this chapter)

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