"Mr. Du, this is a good idea, but I have a few doubts. Let's not talk about anything else, just talk about the franchise chain format. How can we control the quality? We can't send chefs to help them, right?"
Yu Jianxin first raised the question, not believing in the franchise chain format.
Nowadays, this business model is relatively mature, and the outside world has mixed reviews.
"Why not? I have already negotiated with [Beichen Education], they are responsible for providing students, and the person in charge of our training center will be responsible for on-the-job training, and then let the franchisee select the right chef from them."
Du Shaojie had thought about this problem a long time ago and took corresponding countermeasures.
[Beichen Education] has branches all over the country, and there are many chefs who are competent for Sichuan stir-fry. After on-the-job training at the training center, the quality of the dishes can be basically guaranteed.
He believes that the franchise chain is not only about collecting franchise fees, but also providing more comprehensive services.
Of course, some services are free, while some services require additional fees.
"Mr. Du, I have another question. What if the person who wants to join is a chef himself and does not want to hire someone from outside?"
Yu Jianxin nodded and asked the second question.
"That's easy. Let the franchisee come to the training center for training. But there will be an assessment after the training. No matter who it is, only those who meet the assessment standards can serve as chefs in the chain stores."
After Du Shaojie finished speaking, Yu Jianxin put down his worries.
Afterwards, Du Shaojie answered some questions from others, and then the matter was settled.
Yu Jianxin and Wu Chenggang were responsible for formulating the plan and organizing its implementation. [Beichen Education] also cooperated very well. After all, this was something that benefited both parties.
The carrier of the project was not [Xichuan Restaurant], but a new company funded by [Huaxin Investment]. The brand plan was also determined soon after, and it was called [Chuan Xiaochu].
Du Shaojie sent Wu Chenggang and Luo Qin to connect with [Beichen Education], and selected some trainees to be trained at the training center in advance.
After the establishment of [Chuan Xiaochu], managers of various positions were quickly in place, and publicity work was immediately launched. This project is different from opening a store by yourself. In the early stage, it is necessary to increase advertising and publicity, otherwise it will be difficult to attract the attention of franchisees.
At the same time, [Chuan Xiaochu] decided to open 50 demonstration stores across the country.
It is useless to just talk about this kind of thing. The franchisees must feel the money-making effect. [Sichuan Xiaochu] does not have many dishes, and each one is personally selected by Du Shaojie, which is in line with the characteristics of small stir-fry.
The key positions of the new company are professionals transferred from [Bailian Catering]. With them in charge, all work is progressing smoothly.
As for newcomers, they can become familiar with the work of each link after training for a period of time.
Wu Chenggang was appointed as the general manager of [Sichuan Xiaochu], and Yan Dabao was appointed as the deputy general manager.
Three months later.
50 [Sichuan Xiaochu] stores across the country opened one after another, and soon caused a trend in the local area.
The ultimate cost-effectiveness and excellent quality of dishes are simply a model of low-end Sichuan restaurants. For people with low incomes, after work, it is a good place for three or five friends to order a few dishes and have a few drinks.
Because of the demonstration effect, more people call or come in person.
[Sichuan Xiaochu] The franchise conditions are very detailed, with capital requirements and deposit requirements. All ingredients and condiments are uniformly delivered, and stores are not allowed to purchase goods by themselves.
In addition, the contract contains heavy penalties for breach of contract. Each store must accept inspections unconditionally. If it violates the rules, the contract may be terminated and liquidated damages may be paid.
Therefore, at the beginning, there were many people who were interested, but not many people actually signed the contract.
"Mr. Wu, can we lower the threshold for joining? Now many customers complain that our conditions are too harsh, and they dare not even try."
The department manager complained to Wu Chenggang that among the ten people who are interested, at most one can sign the contract.
The reason is that the conditions for joining are relatively strict.
"The standards must not be lowered, this is also Mr. Du's request."
Wu Chenggang was unmoved. He knew very well that as long as the opening was made now, the constraints would become lower and lower.
He always believed that as long as there was a money-making effect, more and more franchisees would join. Everything is difficult at the beginning. Now we must stick to the principles so that the work in the future can be done well.
After Du Shaojie learned the news, he went to the [Chuan Xiaochu] company to support Wu Chenggang and Yan Dabao.
He felt that the other party did a good job. Only by strictly enforcing the franchise standards instead of for the sake of immediate interests can the company become bigger and stronger.
"Xiao Wu, Dabao, we old guys have to go out and perform again."
Du Shaojie finished talking about business with Wu Chenggang and Yan Dabao, and then laughed and made a joke.
According to the plan, he and some Sichuan cuisine masters will go to various stores of [Sichuan Xiaochu] to perform live. This is part of the publicity, and it can also let everyone see the strength behind [Sichuan Xiaochu].
Yan Dabao will go with him. He is also a [Sichuan cuisine master] and is originally responsible for the company's technical affairs.
"Boss Du, what are you kidding, how can you be considered an old guy?"
Wu Chenggang and others laughed. In their eyes, Du Shaojie never looked old, basically no different from when he was thirty years old.
They are very supportive of this event. The presence of many [Sichuan cuisine masters] can increase the confidence of those customers who want to join.
At the same time, this matter itself is a topic suitable for hype. Just imagine, with so many [Sichuan cuisine masters] supporting behind the scenes, is it easy for ordinary consumers to accept [Sichuan Xiaochu]?
Du Shaojie stayed in the company for a morning and returned to his home in the old street near noon.
[Chuan Xiaochu] The company's registered address is in Yangcheng, not far from the old street, only a 20-minute drive.
"Xiaohe, pack up, we'll set off early tomorrow morning, the first stop is Shanghai."
Du Shaojie told Zou Xiaohe to get ready, and the group flew to Shanghai the next morning.
In the evening.
All five masters of this event are present, including Du Shaojie and Yan Dabao.
The promotion of the store's activities started in advance. The [Chuan Xiaochu] Shanghai store was crowded today. Although the reservation system was adopted, there were still many customers who did not make an appointment to try their luck.
In the open kitchen, Du Shaojie and others were busy. Every hour, a master would come out to meet everyone.
In order to allow more people to taste the master's craftsmanship, the store had to limit the dining time. The dining time for each table of guests does not exceed 45 minutes. Because it is a special situation, most customers can still understand it.
Don't be afraid of occasional trouble. This event was reported in advance. There were several police officers on duty outside the store and helped maintain order.
Du Shaojie and others worked until 11 o'clock at night before they finished their work for the day.
"Boss Du, everyone is so enthusiastic. My old bones can't handle it."
Yan Dabao was tired and happy. After taking a shower,
he ran over to chat with Du Shaojie. The event in Shanghai lasted for three days. Du Shaojie and others stayed in a hotel near the store, so he didn't go to his villa.
"What we can do is publicity and traffic diversion. As for the effect, we have to wait for a few days to see. But judging from the reaction on the scene, the effect should be good."
Du Shaojie smiled and took a can of beer from the refrigerator and threw it to Yan Dabao.
He also opened a can of beer himself. The two chatted while drinking. It was quite late before Yan Dabao went back to his room to sleep.
The next two days were still like this. Some people were even willing to queue for several hours to taste the dishes made by the master.
In just three days, the reputation of [Sichuan Xiaochu] became more and more famous. After learning about this situation, some wavering customers immediately signed a franchise contract with [Sichuan Xiaochu].
The money-making effect is visible to the naked eye, and many people are motivated.
As the activities deepened, Du Shaojie and others basically traveled to all major cities.
Then one after another [Sichuan Xiaochu] stores sprang up like mushrooms after rain. In just one month, 129 franchisees were added across the country.
Of course, the franchise chain of [Sichuan Xiaochu] is also subject to total control. The distance between stores is required to be more than 3 kilometers to avoid excessive competition among its own customers.
A brand that does not consider the interests of franchisees will not last long. Only by making them make money can the company operate normally.
When Du Shaojie returned to Guangzhou, Wu Chenggang brought the report. According to the report, the total number of [Sichuan Xiaochu] stores has exceeded 300, and the development speed is extremely rapid.
This is the benefit of the chain franchise model. The brand has low risks and occupies the market quickly.
Later, it will be controlled and the expansion speed will be slowed down.
The sudden rise of [Sichuan Xiaochu] did not give [Kawakami Renjia] any time to react. This model belongs to fission development. When the other party reacts, [Sichuan Xiaochu] stores have blossomed everywhere.
Now it is the turn of [Kawakami Renjia] to be in trouble. [Chuan Xiaochu] is positioned at the low end, [Xichuan Restaurant] is positioned at the high end. What is [Kawakami Renjia] between the two?
In terms of food quality, it cannot compare with [Xichuan Restaurant], and in terms of cost performance, it cannot compare with [Chuan Xiaochu].
Therefore, the rise of [Chuan Xiaochu] has a great impact on [Kawakami Renjia], so that [Kawakami Renjia]'s turnover has plummeted.
At the same time, it also affects [Kawakami Renjia]'s supply chain. Extended enterprises such as pork production enterprises and cold storage have been affected to varying degrees.
On the contrary, [Xichuan Restaurant]'s supply chain is becoming more and more stable, not only supplying its own stores, but also supplying all stores of [Chuan Xiaochu].
The surge in procurement volume has brought about a drop in prices, and many external customers have come in droves, squeezing [Kawakami Renjia]'s profit margins.
By now, Wu Chenggang has seen clearly that the boss has long laid out the extension of the industrial chain, and even remained indifferent to the accusation of "plagiarism" from others, perhaps for today.
With multiple fronts working at the same time, [Kawakami Family] had almost no power to fight back.
By the time the quarterly report was released, [Kawakami Family]'s performance had declined sharply, and there were signs of losses.
That night.
Du Shaojie called Qin Mingcheng, Fan Shilun and others. The other party had been lurking in [Kawakami Family]'s stocks early. The number of shares held by each party was not large, but it would have an unexpected effect at a critical moment.
The next day.
At the beginning of the morning session, a large amount of selling orders came out, and the stock price of [Kawakami Family] began to turn downward and plummeted.
If [Kawakami Family] still had performance support like before, the short-term suppression would not have a big impact. But the other party's quarterly report first showed a sharp decline in performance, and panic soon appeared on the market.
Small and medium-sized retail investors followed suit and institutions began to reduce their positions.
The funds of the banker were still thinking about supporting the stock at the beginning of the decline, but the funds invested were quickly swallowed up, and basically had no effect.
Some time ago, the banker spit out a lot of chips in order to activate the market, but now it has become the last straw that broke the camel's back.
The stock price of [Chuan Shang Ren Jia] plummeted. [Hongsheng Investment] does not have much funds on hand now, and most of them have been involved in other stocks.
Although there were several attempts to support the market, it was ultimately in vain.
Investors voted with their feet, but the banker failed to get out and was deeply trapped.
"Mr. Du, we won a great victory this time!"
Fan Shilun was very excited and ran to Yangcheng to report to Du Shaojie.
Du Shaojie praised a few words and then asked the other party to continue to keep an eye on the stock movement of [Chuan Shang Ren Jia].
On the other hand, the fight outside the securities market is still going on. [Chuan Shang Ren Jia] stores are not the opponents of [Chuan Xiao Chu] at all. They cannot compare in price or quality.
Although [Chuan Xiao Chu] does not have many dishes, they change their menu at least once a month.
The training work has never stopped. The quality and taste of the dishes in each store can remain consistent because there is a strong logistics service behind it.
In order to get out of the predicament, [Kawakami Family] is preparing to sell the companies that extend the industrial chain, and the pork production companies are the first to bear the brunt.
At this stage, Du Shaojie knew that his opponent was almost finished. In order to raise funds, they desperately told stories and extended the industrial chain. Now that the company is in trouble, it has to rely on selling assets to survive.
There is nothing wrong with this approach from a conventional point of view, but don't forget that there is a rival who is eyeing it covetously.
Du Shaojie once again opened up [Chuan Xiaochu] to join, and this time required that the store must be near [Kawakami Family]. He could avoid it a little before, just for this close fight at this time.
For this opportunity, he led countless people to prepare for a long time, and it is impossible for the opponent to recover.
As the situation changed, Du Shaojie became the attacker, and the attack was continuous.
He felt that in a year at most, the stores of [Kawakami Renjia] would be unsustainable. However, his struggle with [Hongsheng Investment] was far from over.
Although defeating [Kawakami Renjia] would cause a great loss to [Hongsheng Investment], the other party would still retain most of its strength.
This time, the hot money entering the mainland, in addition to this setback, the other part of the funds might be able to obtain huge profits. He really had no way to deal with this, so he had to wait and talk about it later. (End of this chapter)
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