The following day, Chen Ze led the Panda Mobile development team, including President Ding Yuanning, Marketing Director Wang Yilei, and ten key mobile phone technical personnel, on a chartered flight from Beijing to Vietnam.
On the plane, Chen Ze sat by the window, gazing at the rolling clouds outside, his mind filled with countless thoughts.
This trip to Vietnam is not only about exploring new markets, but also a crucial battle for Panda Mobile to gain a foothold in the international market.
He took a deep breath and turned to look at Ding Yuanning sitting next to him.
"Mr. Ding, have you read the research report on the Vietnam market?" Chen Ze asked.
Ding Yuanning nodded, his expression serious: "I've seen it. Vietnam's smartphone market is growing rapidly, especially the demand for mid-to-low-end products."
“Our product positioning is highly compatible with their market, but the competition is also fierce. Brands such as Samsung and Apple have already occupied a significant market share in Vietnam.”
Chen Ze frowned slightly: "Yes, our advantage lies in cost-effectiveness and localized services. How is the promotional plan that Wang Yilei prepared?"
Ding Yuanning smiled and said, "Wang Yilei is always a reliable person. When he went with me last time, he had already reached preliminary cooperation agreements with several large distributors in Vietnam. However, the specific implementation will depend on our performance this time."
Wang Yilei, sitting in the front row, seemed to hear his name called. He turned around and smiled.
"Chairman, Mr. Ding, rest assured, I have prepared the publicity plan. Young people in Vietnam are very receptive to new things. We can promote it through social media and local influencers, and the results should be good."
Chen Ze nodded, feeling somewhat relieved. He knew that Wang Yilei always had unique insights into marketing, and the success of this trip to Vietnam would largely depend on the intensity of the marketing efforts and the quality of the mobile phones themselves.
Because of the relatively short distance, it only takes them three and a half hours to travel from Beijing to Hanoi, Vietnam.
As the plane gradually descended into the air, it finally landed steadily on the wide runway of Hanoi Noi Bai International Airport.
As soon as the hatch opened, the group filed out. As soon as they stepped down the gangway, a warm and humid wind hit them, making them feel like they were walking into a boiler, which was particularly uncomfortable.
At this time, the weather in Vietnam was far more humid and unbearable than they had anticipated.
Chen Ze wiped the sweat from his forehead with a tissue, thinking to himself, "This weather is even hotter than in Guangdong province."
Outside the plane, a group of Vietnamese officials in formal attire and smiling hostesses were already standing in neat rows.
It turns out that Hanoi Mayor Nguyen Van Hung had learned in advance that the chairman of the Panda Group would be personally visiting Vietnam today, so he did not hesitate to bring his leadership team to the airport early to welcome this important guest.
Chen Ze walked steadily toward Ruan Wenxiong. When he got close to Ruan Wenxiong, Ruan Wenxiong immediately smiled broadly and extended his right hand warmly.
Seeing this, Chen Ze quickly reached out and shook hands with him. After exchanging a few simple pleasantries, the two released their tightly clasped hands.
Immediately afterwards, Nguyen Van Hung greeted him, saying, "Chairman Chen, on behalf of all the Vietnamese people, I warmly welcome you to Hanoi for investment and development."
Ding Yuanning, who was standing to the side, took the opportunity to lean close to Chen Ze's ear and whispered, "Chairman, this is Mr. Nguyen Van Hung, the mayor of Hanoi."
Chen Ze nodded and politely replied, "Mayor Nguyen, I heard that Hanoi has preferential policies for foreign investment, so I decided to come and see the investment environment."
Nguyen Van Hung smiled slightly: "Chairman Chen, the sun is too scorching. I'll arrange for you to have dinner and rest at the hotel first, and then arrange for you to negotiate cooperation with Vietnamese companies in the afternoon."
Chen Ze did not refuse and immediately agreed.
Wang Yilei called his team members to get in the car, and they boarded the van heading to the hotel.
In the car, he took out his phone and looked through relevant information about the Vietnamese market, pondering how to handle the afternoon meeting.
Upon arrival at the hotel, Ding Yuanning arranged for the team to check in.
Ding Yuanning took a deep breath, feeling an increased sense of pressure. He knew that this trip to Vietnam was not only about expanding into new markets, but also about proving that Panda Mobile had the ability to establish itself in the international market.
The afternoon meeting was held directly in a conference room of a high-end hotel.
More than fifty Vietnamese companies have also joined the partnership.
The leader was a middle-aged man named Li Ming, who was thin and had sharp eyes. He spoke fluent English with a confident tone.
"Chairman Chen, General Manager Ding, welcome to Vietnam." Nguyen Van Hung smiled and extended his hand to shake hands with Chen Ze and Ding Yuan Ning one by one.
Ding Yuanning responded politely, "Mr. Ruan, thank you for your warm hospitality."
After the meeting began, Li Min first introduced the current situation and future development trends of the Vietnamese smartphone market.
As Chen Ze listened, he silently assessed the other party's strength and sincerity in his mind.
Ding Yuanning began, "Our Panda mobile phones need some strong suppliers in Vietnam. I hope Mr. Li, your products will not disappoint me."
"Mr. Ding, you can rest assured that our company's products are top-notch in Hanoi." After saying that, Li Ming handed the electronic components he had prepared in advance to Ding Yuanning for inspection.
Ding Yuanning carefully examined the electronic component in his hand, his brow furrowing slightly. He handed the component to the technical staff behind him for review and inspection.
After a moment, the technicians carefully inspected the part and said, "Mr. Ding, this part can be made quite well."
Immediately afterwards, another group of Vietnamese suppliers handed over their electronic components to Ding Yuanning.
He took them all to the technicians for inspection.
A moment later, several key technical personnel gently shook their heads: "President Ding, a large portion of these are substandard."
Ding Yuanning's heart sank, but he maintained a polite smile. "President Li, most of the parameters of these components do not meet our standards."
Li Ming heard this
Turning to the other entrepreneurs, he explained that the small business owners' expressions changed slightly, and they hurriedly explained that this was just a sample, and there were better specifications of products available.
Chen Ze then interjected, "President Li, Panda Mobile has always prioritized quality. If the supplied components don't meet our requirements, it will cause a lot of trouble later. We've come here with a sincere attitude of cooperation, but the premise is that both sides must offer their best."
Li Ming nodded awkwardly, indicating that he would definitely prepare better product samples and come back to discuss the matter again after returning home.
The meeting lasted for several hours, and although there were some setbacks at the end, it was still quite fruitful.
Chen Ze and his team returned to their hotel room and summarized the day's achievements and shortcomings. They knew that every step they took in Vietnam from now on required caution, as it was related to the promising future of Panda Mobile going international.
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