Chapter 68 Seizing the Market



Since the boss had already agreed, he decided to choose Zhang Yuting as his wife, even though he was already twenty-eight years old this year.

Wang Kaicheng sat down next to Zhang Yuting. "Boss, it's December 1st in two days. We've burned through more than 20 million this month, double that of last month."

Chen Ze pulled out a cigarette and handed it to him: "Has Ele.me started a price war against us?"

Wang Kaicheng nodded: "A chicken leg has already dropped to three yuan, and I estimate it will drop to one yuan in two months."

"It's okay, no matter how much they lower the price or how much they subsidize, we'll follow suit."

"Knock knock knock!"

There was a knock on the door.

"Come in."

"Click," the door opened from the outside, and Yun Ruoxi walked in with the documents and sat down next to Chen Ze.

"Boss, Baidu Waimai is competing with us for market share in the provinces surrounding Kyoto," Yun Ruoxi said with some concern.

Chen Ze flicked his cigarette ash: "Are they trying to seize the market in first- and second-tier cities, or are they trying to seize the entire market?"

"Currently, we are only seizing the market share in our first- and second-tier cities."

"Understood," Chen Ze said calmly. "Don't worry, let's see what they do first. We need to maintain our current market share while preparing countermeasures."

He looked at Wang Kaicheng and said, "Go and gather detailed information about our competitors, including their marketing strategies, promotional activities, and so on. We can't let them lead us by the nose."

Then, Chen Ze turned to Yun Ruoxi and said, "You should closely monitor market trends and adjust our operational strategies accordingly. In addition, we can consider increasing our advertising efforts in other regions to attract more users."

“Okay, boss,” Wang Kaicheng and Yun Ruoxi replied in unison.

Chen Ze thought to himself that this competition had only just begun, and he had to lead his team to develop an effective strategy in order to gain a foothold in the fierce market.

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