"So what do you think we should do? We can't just give up, right? Or just cling to our small niche in Beijing? If you say so, we'll be impacted by other brands sooner or later."
Cao Dongliang immediately asked Du Chen in a depressed tone. Like Wang Yue, he was also planning to make 302 bigger and stronger, but Du Chen poured cold water on him right from the start, and he immediately felt a little irritated.
"Don't worry, Da Cao. Do you think Du Chen can raise such a question without an answer?"
Huang Guangwei looked at Du Chen who was not in a hurry, and knew that the youngest in the dormitory must have his own ideas, so he persuaded Cao Dongliang.
After listening to Huang Guangwei's analysis, everyone looked at Du Chen again, wanting to hear what the youngest in the dormitory thought.
"There is indeed another way, but it requires a lot from our team!"
Du Chen didn't keep anyone in suspense and directly told them his solution.
“I think we can recruit franchisees!”
"Join us?"
"That's right, join us!"
Du Chen answered confidently.
"How do I join?"
Wang Yue couldn't wait to ask Du Chen, as this also concerned his future wallet, so Wang Yue was very concerned about it.
"Just like the Kentucky Arch, let's create a standardized model, with unified stores, unified decoration, and unified taste. As long as you pay the franchise fee, we will help the other party open a store!"
"In the early stages, everyone pays money, and we sell the equipment to the franchisees. The raw materials are all purchased from us. This is a must, and we must strictly follow the rules. This way, we can protect our own interests, and most importantly, we can guarantee the quality of the franchisees' products!"
Du Chen expressed his plan, which was generally the same as the later joining routine.
"That's a great idea! Any other suggestions?"
"Actually, it's quite simple. From raw materials to processing, sales, and pricing, we need to strictly control everything. This is the only way to maintain the reputation of our 302 brand. This is the most important thing!"
Du Chen did not elaborate, but if they wanted to franchise, there would be a lot of follow-up work, and everyone would need to sit down and brainstorm, and write it down with pen and paper.
“…”
Everyone was considering the feasibility of what Du Chen said.
"Youngest, do you have any other ideas? I'm sure you still have reservations, right? Also, do you think we can make money by joining in?"
Huang Guangwei's mind was still quick, and he continued to ask Du Chen questions. He didn't believe that Du Chen had no other preparations.
"Can you let me keep this a secret? I don't want to tell you this trick!"
Du Chen rolled his eyes at Huang Guangwei. This guy was very cunning and could tell at a glance that he had other ideas.
"Come on, youngest brother, if you don't explain yourself clearly today, don't even think about leaving the restaurant!"
Bao Tongsheng "threatened" Du Chen and signaled everyone to come together.
"Okay, I'll tell you!"
"I do have another idea, but it's a relatively large investment. It depends on whether you're willing to do it."
"My plan is to set up my own investment management company. This company has nothing to do with our 302. We are two completely unrelated companies that will not interfere with each other."
"What's the use?"
Yu Nansheng asked Du Chen curiously. Both he and Huang Guangwei's families were in business, so he was very interested every time they talked about this topic.
"First of all, let's talk about franchisees. Joining a franchise requires money. Why should they believe that they can make money by joining us?"
Du Chen first raised a question. Everyone listened to Du Chen's narration carefully, including the counselor. Seeing his students making money, he was also very excited. Especially when Du Chen mentioned joining, he couldn't help but raise his hand to participate.
After looking at everyone's reactions, Du Chen continued to explain to everyone.
"I want everyone to believe that franchising can actually make money. So, I have an idea. For example, Brother Yue, you're from Tianjin now, and you want to open a 302 there, but you're worried about whether you can make money, and the franchise fee isn't a small amount. What are your thoughts?"
Du Chen asked Wang Yue, after all, Wang Yue wanted to develop 302 in Tianjin.
"Me? I would definitely hesitate. After all, the rent in Tianjin is not cheap, and the initial investment in equipment is not small. What if I lose money?"
Wang Yue thought about it and thought about this matter from the perspective of an ordinary investor.
"That's right. Everyone's money didn't come from the wind, so everyone is hesitant. Well, I have an idea now!"
"What method?"
Everyone asked Du Chen in unison.
"Let's invest and open a 302 in Tianjin first!"
Du Chen's answer was resounding.
"We've already experienced the many challenges of opening a milk tea shop in Beijing. Although some have failed, we've gained experience. So, we can invest in opening our own 302!"
Everyone nodded thoughtfully, agreeing with Du Chen's idea. After all, the location is very important, especially for restaurants. As long as the location is right, the store is half successful. The other half is the taste, whether it can attract and retain customers. Of course, the right time and people are also very important.
"Once we've made the newly opened 302 mature and profitable, we can transfer the entire store! The only downside is that we have to put in a lot of capital upfront, and there's a certain amount of risk involved. After all, running a business can be quite complex."
"I think the youngest's method is feasible, and the investment is not as high as you might think!"
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