"I don't just want a game to be a hit, I want profit data."

"If a game doesn't make money, it's meaningless even if its registered users exceed 100 million!"

"Starting next week, we will mobilize all the group's resources to promote this game nationwide."

Under Chen Fan's instruction, Ruofan Group finally began to mobilize all its resources to promote "Crossing the Line".

Including but not limited to pop-up ads of Extraordinary Security Guard, banner ads on internal web pages, embedded ads in mobile browsers, and 10-second pre-roll ads in Extraordinary videos.

With nearly 300 million users of Feifan Security Guard and nearly 200 million users of Feifan Video.

This level of exposure is still somewhat inferior to Penguin QQ's already 760 million users.

But it's not too different.

It can be said that nothing was left to chance and we went all out.

In addition to these promotional segments, the game also adopts the "free game + prop payment" model. Players can experience the core content without paying, and even get advanced weapons for free through activities.

This is indeed a great innovation in the shooting game world, and it has once again lowered the entry threshold.

With Ruofan Group's relentless promotion, the number of registered game users once again experienced a terrifying explosive growth in the following week.

Criticisms from online shooting game player forums are no longer meaningful.

Because this game attracts a large number of non-shooting game players.

You have to know that the number of these players is very terrifying.

They don't care about competitiveness, they only care about whether the graphics look good and whether the game is fun.

Of course, there is one more point, that is, the prop guns must be cool.

Early December.

Chen Fan fully absorbed the ground-based marketing strategy that Shi Yuzhu of Giant Network came up with to promote "Zhengtu".

Officially launched ground promotion in major cities across the country.

The target is all internet cafes of all sizes in second- and third-tier cities.

As for sales personnel, there is no need to look for them because they are already available.

Brother Jie also has a large group of marines in his house.

I told Brother Jie the news, and then I explained the ground promotion strategy to him.

Luo Wenjie originally came from a game industry, so he easily understood what Chen Fan meant.

We use our sales personnel to enter the major second- and third-tier cities across the country, and then carry out door-to-door promotions in all Internet cafes.

Talk to them and ask them to pre-install "Crossing the Line" as a standard game in Internet cafes.

At the same time, if the network administrator is willing, they can also cooperate privately, such as giving a certain number of game points as a reward for bringing in a certain number of people.

The navy in Jie Ge's game comes from all over the world, and they are all very modern.

The reward Chen Fan offered was generous enough.

So as soon as the news came out, this group of people quickly took action in large and small second- and third-tier cities across the country.

As Jack said, the countryside surrounds the city.

Chen Fan’s marketing efforts have not stopped there.

He wanted to make this game a hit and become a cash cow for the group in the shortest possible time.

It’s December, and the Chinese New Year is coming soon.

All major universities across the country will soon be on holiday.

So, on this day, an announcement suddenly popped up in the game "Crossing the Line".

"《Cross-Line Hundred Cities League Event Announcement!》"

The announcement is quite long. To put it simply, it is announcing that the Cross-Line Hundred Cities League will officially start today.

All players can sign up to participate. Players can form their own teams, but they must participate in the competition in cities.

The entire event covers more than 150 cities across the country.

The event consists of five stages: auditions, provincial competitions, regional competitions, qualifying competitions, and national competitions.

Of course, the highlight is the final competition award.

Starting from the provincial competition, the official has provided props rewards of varying values.

As long as your team makes it to the regional tournament, you can get a cash reward of 5,000 yuan. The qualifying tournament will give you 10,000 yuan.

In addition to the grand award ceremony at the final national competition, the third place winner will receive a cash prize of NT$30,000 plus item rewards.

The second place winner gets 50,000 yuan.

As for the first place, the direct reward is 200,000 and rare items are added.

This set of rewards is much more generous than the penguins in the previous life.

You have to remember that this was 2007, and a bonus of 200,000 yuan was enough to buy a two-bedroom house in a second-tier city.

As soon as this announcement came out, all the players went crazy.

Of course, the media went crazy.

Everyone started scrambling to report the story.

Now no funds are needed for marketing, and media across the country have begun to proactively help report and promote the event.

Some people think that Chen Fan must be crazy.

It's just a game.

Is it worth spending so much energy on marketing?

I really have a lot of money but nowhere to spend it.

However, this group of people were soon stunned by the cold data.

Throughout December, thanks to Chen Fan's series of promotional strategies, the number of users of Crossing the Line soared.

Especially in Internet cafes in second- and third-tier cities, most people go there for the real national-level games.

Coupled with the incentive of the "Hundred Cities League" prize, the "Counter-Strike" user group that had previously been sneering at the game also began to turn to this game, vowing to teach these novice players a lesson.

In particular, a large number of Counter-Strike players turned against the team. They thought they were superior and were determined to get the bonus.

As for those who previously mocked the game for being unacceptable, now they are completely addicted to it.

In early January, game data came out.

One month after the game was launched, the number of registered users reached 6 million, and the number of people online at the same time reached a peak of 1.2 million.

The game made a profit of 232 million in the first month!

As soon as this data came out.

A lot of crying.

Everyone even suspected that the data was written incorrectly.

Remember, this is the first month of the game's launch.

This is a free game.

Do you make so much money just by charging for props?

And it’s only the first month…

Both the industry and the media were stunned by this data.

Especially many colleagues in the industry.

Suddenly I felt like I didn't understand the game anymore and turned into a complete rookie.

It turns out that games can make so much money.

The media once again covered the news extensively.

Especially the data of 232 million, which is placed in a prominent position to attract attention.

Wuxing꿗 once again attracted a large number of players to this game.

Not to mention the internet is in an uproar.

Even within the Ruofan Group, most of the executives and employees were frightened.

Before this, apart from the chairman, who else would be so confident in a free shooting game?

Even the employees within the Starry Sky Game Studio didn't hold out much hope.

Who would have thought that such a game could earn 232 million in profit in one month.

This is pure profit.

You should know that this figure has far exceeded the annual profit of more than 10% of listed companies in the country.

It made a profit of over 200 million in just the first month after going online. What about a year?

Be good!

At least 200 to 300 million. I dare not even dream of it.

However, everyone knows that the bills don't work that way.

Because these 200 million in profits are only the data for the first month after the game was launched.

Later, with the full promotion of the game and the surge in the number of players, profits will only grow explosively.

How much money do you make in a year?

No one dares to estimate.

Because just thinking about it makes me tremble with excitement.

A game with an annual profit of several billion to nearly 10 billion, this will definitely kill the profits of most companies in seconds.

The most important thing is that the operation and maintenance of the game is not high, and the money earned is almost all pure profit.

This is a well-deserved cash cow.

The chairman is awesome!