After listening to Chen's introduction, Liang Shichu continued.
"Mr. Chen, I understand what you mean, but if I were a senior executive at Penguin, I would definitely not see it that way."
"I would conclude that this product has touched upon the very foundation of QQ and must be targeted, or even suppressed."
Chen 꼎 smiled.
"Then compete."
"When a group develops to a certain extent, it is bound to come into contact with other groups in certain areas."
"This is a very normal phenomenon. Even the major internet companies in China currently have overlapping businesses."
"It's just that Penguin's QQ is the only dominant player. There have been products that have tried to challenge it over the years, but they've all failed."
"We are targeting the mobile internet phone market. If QQ really wants to compete with us, then we should each rely on our own strengths. We should give the choice to the users and let them vote."
Liang Shichu already understood the purpose of Chen 꼎꿷tian bringing him here.
That's to find fault.
Before a product is put on the market, it must undergo multiple rounds of verification.
If you can't even convince your own people, let alone go public.
To put it bluntly, he comes here every day to find fault.
By the way, through this form of conversation, we can see if there are any omissions and fill in the gaps.
After figuring this out, Liang Shichu understood his role.
So the words he said became even more "harsh".
"So what if our product goes online and Penguin is determined to suppress us?"
"QQ has a huge user base. As a new product, what is the key to our breakthrough?"
Chen 꼎 smiled.
"It's simple. First, minimalism."
"As I said earlier, QQ's interface is too complicated and bloated with features. This kind of product was fine in the PC era, but if it were really ported to a mobile phone in the mobile internet era, it would be a dead end."
"Our product is positioned as simple and minimalist from the beginning. It's just a chat app, which will attract a lot of users in the early stages."
"Secondly, registration is simple. Users can register directly with their mobile phone number and quickly transfer the friends in their phone's address book. These people in the address book are your friends, your family, and your colleagues. Everyone can easily chat and socialize on this product."
"Third, communication is convenient. There is no need for package fees like SMS, and data is free. This number will attract a large number of consumers who are already using SMS and MMS packages."
Chen 꼎 looked at the two of them and said, "I can conclude that with these three points alone, the product will attract a lot of users in the early stages."
Liang Shichu thought for a moment and continued to ask.
"Like Mr. Chen said, free data communication, doesn't that affect the three major operators at the same time?"
"You have to know that SMS and ringback tone services alone are a huge source of consumer business for the three operators every year."
Chen 꼎 smiled.
"Lao Liang, the times are moving forward, and this society needs to develop."
"Some things cannot be stopped."
"It's just like when Ma Yun launched Zhifubao, which also affected the banks' business. But what could the banks do? Could they only watch Zhifubao grow?"
"The reason is that Zhifubao has adapted to the trend, and society needs a tool like Zhifubao."
"Now, with the increasing number of Android phone users in China, users also need an instant messaging mobile tool."
Liang Shichu was silent. This time he thought for a longer time and finally gritted his teeth.
"What if Penguin is determined to fight us head-on? What if they choose to completely suppress and annihilate us in the early stages of the product development?"
Chen 꼎 smiled.
"If that's the case, we still have one last resort."
"Dongyao mobile phone."
"When we have our own mobile phone products, we can directly choose mobile phone manufacturers to build our own products."
"Dongyao mobile phones have sold nearly five million units so far."
"The estimated sales volume for this year is over 20 million."
"Even if only half of those 20 million users choose to use this product, we will have 10 million users."
"And these 10 million users are our foundation. People need social interaction, and people have a circle of friends."
"After 10 million people have experienced it, they will try to invite their friends and family to chat here, and then fission will quickly occur, and more and more people will join in..."
After listening to Chen 꼎's story, Liang Shichu was completely convinced.
Even Zhang Xiaolong's eyes lit up next to him.
To be honest, he also felt a lot of pressure when developing this product.
Especially the questions Liang Shichu just asked, he had seen them before when he met Chen Xiao.
Even now, there are some questioning arguments within his own team.
After all, the success of a product does not depend entirely on whether the product design is perfect. There is another more important factor, which is timing and promotion.
Before coming to Beijing this time, Zhang Xiaolong was also worried about the last question.
What if the penguin chooses to break off relations and suppress us completely?
He has no good solution?
However, unexpectedly, Chen 꼎 immediately gave him a solution.
Dongyao mobile phone.
That’s great.
This method is really great.
If a group has its own mobile phone brand, it can't care about anything else, and its own mobile phone brand has built-in products. Just like what Mr. Chen said, if it can retain 10 million users, it basically means that this product is successful.
Because quantitative changes lead to qualitative changes, consumers will only attract more friends and relatives to become users.
Zhang Xiaolong was a little excited.
At the same time, I admired Chen 꼎 even more.
Mr. Chen can explain this method in one sentence.
This shows that he had already considered all the situations from the very beginning.
This is the vision and strategy that a qualified group leader possesses.
Seeing that Liang Shichu no longer opened the door, Zhang Xiaolong thought for a moment and opened the door to ask.
"Mr. Chen, our goal is to create a national mobile instant messaging software."
"Or to put it bluntly, we want to build a QQ app for mobile phones. We want to reach hundreds of millions of users."
"But after a product has developed for a period of time, it is bound to face a bottleneck period."
“Anyone who has worked on a product knows that once a product reaches a bottleneck, it’s very difficult to continue promoting and disseminating it.”
“At that time, how can we break the deadlock?”
Chen 꼎 smiled.
"After we have the first batch of loyal users, we can consider expanding to other age groups, such as students."
"Young people are one of the main user groups of Android phones, so it is impossible for us to give up on the young group."
Zhang Xiaolong was curious.
"So how do we capture the young people's market?"
Chen 꼎 raised the corner of his mouth.
“By adding other new features.”
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