“Add new features.”
Seeing that the two of them were listening attentively, Chen Fan smiled, picked up the cigarette box on the table, took out cigarettes and gave them to the two of them.
After lighting a cigarette for three minutes, Chen Fan continued to speak.
"In the early stages of a product, minimalism opens up the market."
“When the user base grows to a certain size, we can start thinking about adding some interesting features to the product.”
"Remember, these features must be different from QQ and interesting, and have a certain appeal to users."
"Only in this way can users be interested, and only when they are interested will they take the initiative to download and use it."
Zhang Xiaolong and Liang Shichu nodded subconsciously.
The two of them are both product developers, so naturally they agree with this point of view.
However, it is easier said than done to add an interesting and attractive feature.
Chen Fan didn't pretend to be angry. He flicked the ash off his cigarette and continued.
"There are a few points here. Old Zhang, you can verify them with the team when you go back."
“We will try to develop it before the next version update.”
Seeing the two of them looking up, Chen Fan spoke.
"First, the voice communication function."
"We're working to add voice messaging to chat, just like QQ. Users can chat via voice, just like they would on the phone, and it doesn't cost a penny, it's completely free. It only consumes data."
Zhang Xiaolong's eyes lit up when he heard this.
"You can also join the video chat." Liang Shichu said with a smile.
Zhang Xiaolong nodded. Since they were going to imitate it, they naturally had to copy some of QQ's advantages.
Chen Fan continued, "There's another one, the voice sending function."
"When users are chatting, if typing or voice calls are inconvenient, they can send messages via one-touch voice."
"For example, if we're chatting, there's an extra button on the product. You just need to press and hold it to talk, and it will automatically record what you say and quickly send it to your friends."
Zhang Xiaolong's eyes became brighter and brighter.
"interesting."
To be honest, this point is a bit out of this world.
As a product manager, he finds it interesting.
That means Chen Fan's proposal is really attractive.
But imagine that as a user, a product can simultaneously chat with text, voice, video, and even chat by sending only voice paragraphs.
Not only can it greatly speed up the fun of chatting, but also increase the interactivity.
It will make you feel like you are communicating face to face with the person you are chatting with.
This itself is an innovation.
Zhang Xiaolong can even predict that this product will be successful just based on the voice segment sending function.
However, if it wants to become a national software, it may not be enough.
Sure enough, Chen Fan thought about it and spoke again.
"In addition to innovations in chat content, we can also add some interesting features."
"In the early stages of this product, we focused on 'familiar social interaction' in order to promote the product. However, once we have accumulated a certain number of users, we will inevitably face the problem of product diffusion."
"As users, they can't just expect to chat with friends. At this time, a stranger chat function can be added."
"For example, add a nearby number, and use the software to locate strangers nearby. You can choose to add them as friends, and you can only chat after they agree to the number."
"And for this nearby account, each one will show how far away it is from you, from tens of meters to several meters, clearly."
Now that it was brought out, Chen Fan saw no need to hold back.
"Also, you can set up a shake function. By shaking the phone, a user can match another user who is shaking the phone at the same time. The two parties will establish a temporary chat box and chat with strangers."
Zhang Xiaolong and Liang Shichu looked at each other, their eyes sparkling with excitement.
But Chen Fan seemed to have not finished speaking yet, and the good points came out one after another.
"Finally, you can also set up an interesting function and name it a drift bottle."
"Users only need to click and fish it out, and they can pick up a drifting bottle from the water, which will contain messages or words sent by other users."
"Users can choose to reply to each other's messages, just like the pen pal chats we have in the past. It is both random and interesting."
Zhang Xiaolong rubbed his thighs subconsciously. He was almost unable to control himself and almost shouted out in excitement.
These points Chen Fanti made are simply brilliant.
Especially the shake function and the message in a bottle, they are really genius ideas.
It will definitely attract a large number of users.
The free chat function is the cornerstone of this product, and the interesting functions are the secret weapon that enables this product to achieve diffusion and fission.
Before coming to Zhang Long, he was still a little uneasy and not very confident about the product.
But after talking with Chen Fan, he suddenly felt that if this product failed, it would be unjust.
Because in his opinion, this product is simply a product tailor-made for mobile phone users in the mobile Internet era.
Destined to be popular.
Chen Fan smiled and said, "Of course, these functions don't need to be crammed in all at once."
"We can take it slow and add it in little by little as the next few versions are updated and iterated."
“Only by keeping consumers feeling fresh and expectant can a product have long-term vitality.”
Zhang Xiaolong nodded excitedly.
"Mr. Chen is absolutely right."
"Mr. Chen, I think you are born to be a product manager."
After hearing this, Liang Shichu was at a loss whether to laugh or cry.
Because just before coming here, he had just had the same idea as Zhang Xiaolong in the Feifan Technology conference room.
Next, the three of them had a brief discussion on product optimization.
Finally, the key question came. Zhang Xiaolong asked, "Mr. Chen, when will our product be launched?"
Chen Fan thought for a moment and said, "Just in the next few days. The sooner the better."
“The early version just needs to be stable and smooth.”
"Don't over-promote the product in the early stages. Let it spread naturally and survive."
Zhang Xiaolong nodded. He understood that Chen Fan was taking precautions against the Penguin Group's vigilance.
If Penguin Group had noticed this earlier, it would have likely killed the product in its infancy.
Instead, they chose to develop quietly and wait until they had accumulated a certain number of users. By then, it would be too late for Penguin to start making animals.
Chen Fan was thinking about something else.
In the previous life, WeChat was launched in January 2011.
It's already February, and there's still no movement from the penguins.
Chen Fan didn't believe that Penguin didn't develop any WeChat-related products just because it poached Zhang Xiaolong.
Because he knew that Penguin adopted a "breeding mechanism" or a "horse racing mechanism", which meant that for the same product, several teams within Penguin would develop it simultaneously.
Finally, multiple departments compete to select the best product.
They poached Zhang Xiaolong, and there were other departments within Penguin that were developing similar products.
It hasn’t been released yet, which can only mean one thing.
The R&D team within Penguin must have encountered some problems, which led to the delay in R&D progress.
No matter what the reason is, it is a good thing for me.
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