The next day, Chen 꼎 and his driver Zhang Shun landed at Beijing Airport.
Rushing to the African video without stopping.
Xiaowu visited Feiji Video and Feiji Weibo, and then Xiaowu appeared in Feiji Technology.
Under the guidance of Liang Shichu, we visited the company.
Today's Fei꼎 Technology has expanded its enrollment again.
Just rent out both floors of the building.
In terms of personnel, it is indeed easier to recruit in Beijing.
Graduates from major universities in Beijing are very willing to work in Ruo Group.
First, the reputation of the 놆若꼎 Group is good. Second, the welfare benefits within the 놆若꼎 Group are indeed at the top of the private enterprise.
After an internal meeting in the afternoon.
At the meeting, Liang Shichu gave Chen a brief work report.
At present, several businesses within the company are progressing in parallel.
First of all, the company is developing a gaming platform internally.
After the platform goes online, all games currently represented by Star Games or developed by itself can be ported to the platform.
From now on, all players can register and log in with one click.
In addition, Feiru Technology is also developing a small plug-in.
Users can add filters or music to photos or videos they take and turn them into short videos of more than ten seconds.
When the time comes, be ready to go online on the Weibo platform.
In this way, Weibo will be able to support both text and video content in the future.
Hearing this, Chen 꼎's heart moved.
This plan was not mentioned by Chen 꼎 before, and it was obviously a research and development content decided by the company itself.
However, this function reminded Chen 꼎 of something.
Short video.
The early development path of Kuaishou short videos in the past seems to be similar to this point.
Kuaishou now also has a GIF image creation tool.
But starting from the end of next year, Kuaishou will completely switch to the short video platform.
Users can shoot 15-second videos and add filters and music, gradually forming a "decentralized" content ecosystem.
By 2015, the number of Kuaishou users exceeded 100 million, laying the foundation for the rise of sinking market content.
You should know that Kuaishou is a typical example of getting up early and arriving late.
Mingming's 껗 line was earlier than Douyin, but in the subsequent development process, it was far surpassed by Douyin.
Now Feiru Technology is actually developing the same type of video production tools internally.
Then can we get involved in the short video field at that time?
After Liang Shichu finished his introduction, Chen 꼎 spoke.
"This tool is great. It can be taken out on its own as a product line."
"Currently, there are no popular picture and video tools in China."
"We can seize a share of this market."
The executives in the conference room were whispering to each other, and finally a vice president spoke.
"This... although there's a gap in the market, if it's treated as a standalone product line, the subsequent profit model... I'm afraid it's a bit lacking, right?"
The others nodded as well.
It seems that there is no good way to make money except for the ad placement.
Chen 꼎 found it funny.
These people, no matter how smart they are, probably cannot predict the next ten years.
The development of domestic Internet will be so rapid.
The word "earth-shaking" is not enough to describe it.
And everyone obviously hasn't realized the role of short videos in the future.
As for the profit model, no one would have thought that with the popularization of 4G networks, live streaming sales would completely change the entire market.
But now is not the time to talk about this.
Chen said, "It will eventually be put into non-Weibo applications. In that case, why not do it in one go and develop it as a separate product?"
"As for whether we can make a profit, let's first seize the market."
"As for the profitability issue you're concerned about, when developing a product, don't think about profitability first, but about users and traffic."
"As long as your user base reaches a terrifying enough number, even if you put in-app ads in your product, it will still generate terrifying profit figures."
Chen 꼎 coughed lightly.
"Regarding the development of this product, I would like to make a few requests."
"First, don't limit yourself to simply taking photos and turning them into videos. You need to put more effort into optimizing the functionality."
"Photo editing, like beautifying a character or adjusting facial features. Everyone loves beauty. No one dislikes beautiful things."
"If I were a 200-pound fat guy, and your product could beautify my photos into a beauty like Xi Shi, then I would definitely become your loyal customer."
A chuckle echoed in the conference room.
Chen 꼎 knocked on the table.
"Don't laugh. This is true."
“Don’t underestimate everyone’s pursuit of beauty.”
"The second toilet operation function should be as simple as possible, and the more fool-proof it is, the better."
"For example, Photoshop is easy to use, but most consumers don't know how to use it. It's complicated to operate and difficult to learn."
"But if our gadgets can help them achieve fool-proof operation, or even beautify their appearance with one click, do you think they would be interested?"
“If a product wants to be successful, it must do subtraction. The simpler the better, the more foolproof the better.”
"Take photo optimization, for example. If a product can help me achieve this function, and it can be done with simple operations, then as an ordinary consumer, I will definitely not use Photoshop."
"If there's a gadget that can automatically beautify your face with just one click, I wouldn't even want to use it with the simple operation."
“Tell R&D engineers that when developing products, they must first consider the perspective of the consumers they represent.”
Liang Shichu coughed lightly.
"Boss, this... it seems that similar products have been around for a while. Isn't Meitu Xiuxiu like this?"
Chen nodded.
"That's right. You can refer to the functions of Meitu Xiuxiu when developing."
"But I require that your product must be simpler and more convenient than the other party's product."
"In addition, we need to think longer-term than Meitu, which is still developing in the image field and has no online mobile terminal."
"So we have to get ahead of our competitors and launch the mobile version in advance."
"Our product can not only modify images, but also create various videos with one click."
"As for the function of the video, I ask everyone not to make it a simple light, but to break away from the old and come up with something new."
“Study consumer interests.”
Chen 꼎 coughed lightly.
"Let me give you a simple example. For example, I took a few simple portraits of myself, but when I turned them into a video, I could choose from a lot of fun little features."
"For example, there's a fun feature that automatically turns you into a cartoon character, or even a magnified portrait... Once consumers are interested, they'll naturally download our products."
After listening to Chen 꼎's introduction, all the executives present were completely convinced.
As the boss himself, is there anything he doesn't understand?
If he were to develop a product, he would definitely be a top product manager in the country.
Too strong.
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