After the meeting at Fei Technology, Chen had a meal with some senior executives in the company cafeteria.
After a brief rest in the afternoon, he took Liang Shichu to an internal membership club in Beijing that was only open to private individuals.
Along the way, Chen 꼎 didn't say what he was going to do, and Liang Shichu was guessing.
When they arrived at the club and opened the door, Liang Shichu recognized the person sitting inside.
Zhang 께 Dragon.
I didn't expect to meet him this time.
When Chen Xiao poached Zhang Xiaolong from Penguin, he not only poached him, but also poached Zhang Xiaolong's entire business unit in Yangcheng.
This matter itself is quite difficult.
I don't know what method the boss used to satisfy the penguin.
I guess there was an exchange of interests within the group.
After entering the room, Zhang Xiaolong, who was drinking tea, immediately stood up.
"There's no need to introduce you two individually, right?" Chen 꼎 joked with a smile.
Zhang Xiaolong immediately extended his hand towards Liang Shichu.
"No need. Mr. Liang's name is well-known."
Liang Shichu smiled and said, "I have long admired Mr. Zhang's talent."
Chen 꼎 smiled and waved.
"That's enough. There's no one else here, so you two don't have to flatter each other."
"Sit down first, let's talk while we go."
After the three of them sat down, Zhang Xiaolong took the initiative to pour them a cup of tea.
Now let's talk about the purpose of coming here.
The product that Chen asked him to develop has already produced results.
Zhang Xiaolong came here this time to introduce it to Chen Xiao and give a demonstration.
Liang Shichu didn't know this before, so this time he mainly played the role of a listener.
But the more I listened, the more shocked Liang Shichu's expression became.
This... Mr. Chen actually plans to make an instant messaging tool for mobile phones.
Isn't this the main business of Penguin?
Mr. Chen, are you planning to touch Penguin's moat?
The product introduced by Zhang Xiaolong is very simple in terms of function, no, or it should be said that it is very crude.
Apart from the address book and friend chat, there are almost no other functions.
It’s so crude that it even makes people doubt whether this thing can really become popular?
After Zhang 께long finished his introduction, Chen 꼎 picked up the phone he handed over, operated it briefly, and experienced the beta version.
Seeing Zhang Xiaolong handing him a mobile phone, Liang Shichu smiled and reached out to take it.
As a result, when he tried it out, he found that it was even simpler than he had imagined.
In addition to the chat box, it also supports avatar and nickname settings, and adopts a floor-style dialogue.
There is also a function that allows you to send pictures.
Oh, and there's also a Moments feature where users can post their own text and moods, or view other friends' Moments.
To be honest, after the experience, Liang Shichu's expression was a little strange.
This product... looks like a knock-off product from QQ.
For example, chatting, friends sending pictures, especially the Moments feature, isn’t that QQ Space?
He didn't quite understand why Mr. Chen wanted to develop such a product.
In the past, many companies chose to challenge Penguin's QQ, but without exception, almost all of them failed.
QQ is really too powerful.
The ballast of the company, Penguin, and its huge user base have become an indispensable necessity for Internet users.
Since we already have the QQ product, to develop a 땢-type product, to be honest, Liang Shichu is not optimistic about the prospects of 돗.
After Chen 꼎 tried it out for a while, he looked up at Liang Shichu.
"Well? Tell me what you think?"
Liang Shichu was a little embarrassed.
Chen 꼎 glanced at Zhang 께long and said with a smile.
"We're all family, so just tell the truth."
Zhang Xiaolong also smiled and nodded.
To be honest, he also wanted to hear the opinions of Liang Shichu, the most powerful internet worker.
"Then let me briefly tell you what I think."
Liang Shichu smiled, thought for a while, and then spoke.
"It's very simple and single-function. Maybe even a little too simple."
"Also, once this product is launched, people will inevitably compare it to Penguin's QQ. How will we attract users then?"
After hearing this, Zhang 께long and Chen 꼎 looked at each other and laughed.
"In fact, Mr. Chen's idea was intentional."
"The minimalist communication we pursue."
"Although QQ and our products appear to be instant messaging tools, their positioning is different."
"QQ's main market is still on PC, and its functions are very bloated, and its interface is becoming increasingly complex, making it difficult to adapt to the fragmented usage scenarios of mobile devices."
"From the very beginning, our product was designed to target users in the mobile internet era."
“You only need a mobile phone to log in and use it anytime, anywhere.”
“The reason for the minimalist design in the early stages was to focus on simplicity and practicality.”
“As long as users use it once, they will understand the functional positioning of this product.”
Liang Shichu nodded.
"I understand the logic behind this design, but once the product is released, everyone will compare it to QQ, whether we like it or not."
"QQ놆 Penguin's moat, they can't just watch us attack their moat, right?"
"Say a few words."
Chen smiled and said, "First of all, we must differentiate our product positioning from QQ."
"We need to build a mobile instant messaging tool for the mobile internet era. Although Penguin has already launched QQ Mobile, the market feedback is not very good because it is too bloated with functions."
"QQ's main users are basically the young generation born in the 1980s and 1990s, and its design caters to the individuality and entertainment needs of young people."
"Our product focuses on minimalism, without too many cluttered features. Its purpose is instant messaging."
"Currently, many domestic mobile phone users still use text messages or ringback ringtones to chat."
"There's a big drawback to this. You have to pay a monthly fee. If you don't have a plan, a text message costs ten cents. Ringtones are even more expensive."
"At this point, if a communication tool with simple functions and smooth operation were to emerge, with free data usage, no matter how much you chat, it would be permanently free. It only consumes data... this would greatly fill the gap in the market."
"Second, there's a difference in social relationships. QQ's social network focuses on connecting with strangers who share similar interests, while our product focuses on socializing with acquaintances. Initially, all your friends are those in your phone's address book."
"This will quickly attract some people over 25 years old, working professionals or elderly people to use it."
"So in this respect, our product and QQ are actually different in terms of user group positioning."
“In the early stages, there was actually no competition.”
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