Chapter 150
Tian Ji's Horse Race Xia Niannian knew Su Xiaoli best. A sly smile appeared on her face, and she glared at Su Xiaoli, "Just wait and see."
Xia Niannian and the others went out, and Su Xiaoli walked around the entire mall again, writing down a lot of things in her small notebook.
In a corner of the cafe next to the western restaurant, through the glass, Su Xiaoli saw Gu Feihan sitting in the corner, reading a book intently.
The arrogance between the man's eyebrows was smoothed out by the books, and his eyelashes drooped on the side of his face, calm and clear.
"What are you reading?"
Taking a break from her busy schedule, Su Xiaoli sat next to him.
Gu Feihan withdrew his gaze from the book with an unsatisfied look, and when he saw it was Su Xiaoli, he reached out and pulled her closer.
"Have you ever read Romance of the Three Kingdoms before?"
Su Xiaoli wanted to say that she had watched the TV series... As for the original novel, she had never read it.
"I roughly know the plot, but I didn't read it as carefully as you did. Which part are you reading?"
"The Burning of Wuchao and the Battle of Guandu." A trace of fascination appeared in Gu Feihan's eyes.
Su Xiaoli picked up the book and opened the page that Gu Feihan was reading.
"You are alone with your army, with no outside help and your food supplies running out. This is a critical day. Yuan's baggage is over 10,000 carts in Gushi and Wuchao, and the troops stationed there are not well prepared. If we attack them with a light force, they will arrive unexpectedly and burn their supplies. In less than three days, Yuan will be defeated."
He put his arm around her waist and explained in a low voice, "When two armies are fighting, the most important thing is food and supplies. It also depends on whether the commander can listen to advice and adapt to circumstances."
Su Xiaoli seemed to be thinking about something.
When she looked at Gu Feihan again, her pupils were clear, but there was a hint of mischief in the smile at the corners of her eyes and eyebrows.
Gu Feihan saw her slightly cunning smile and moved his head closer, their foreheads and noses touching, "Little fox, what fun things are you thinking of now?"
Su Xiaoli smiled and said nothing.
But he looked as if he had stolen some treasure.
Very naughty.
Gu Feihan couldn't help but use a little more force on the hand that was holding her waist.
With the support of Lin Yaru, a great Bodhisattva, Su Xiaoli became bolder. When she stood up, she pinched his waist.
You can't let yourself suffer a loss.
Bully back.
After the "little fox" took revenge, she was afraid of being counterattacked, so she quickly evacuated the battlefield. She said in a cheerful voice, "I'm going to get busy first, I'll treat you to dinner tonight."
Gu Feihan looked at her from behind, a smile rising from the corner of his eyes.
It has a bit of an evil quality, but also gives off a sense of general comfort.
You little fool, just wait to be punished.
Su Xiaoli didn't know that Gu Feihan behind her was thinking about doing something even more outrageous.
With an idea of how to deal with the enemy in mind, she returned to the office and began to write and calculate. She also pulled out the purchase and sales lists and began to check them bit by bit.
Time passed quickly. By the time she finished reading the account book of key goods, Xia Niannian and others had returned with the enemy information they had discovered.
"Jiefang Road Department Store is selling 20% off winter clothes and 20% off all food!"
"Also, all their daily necessities are 30% off..."
"All the electronic counters at United Department Store are offering 15% off, and the same applies to cosmetics!"
"Everything in the wine counter is 25% off!..."
Su Xiaoli also invited Lu Sinian and Vice President Song and a few others, and more than ten people squeezed into the small office for a meeting.
Everyone saw the latest intelligence and felt like they were facing a formidable enemy.
"They are trying to defeat us in one fell swoop! This is too much!" Vice President Song slapped his thigh.
The others all had grim faces and were completely silent.
Su Xiaoli was calm, with a faint smile on her face, "Everyone, this is actually a good thing."
Everyone didn't react and looked up at her.
"If our Christmas event had not been so successful, and the other party had felt threatened, or even faced a formidable enemy, how could they be willing to use such a large force to encircle and suppress us?"
Everyone: “…”
That being said…
But...there doesn't seem to be anything wrong.
Everyone's expressions softened a little. Who could say it wasn't true?
There have been minor price wars before, but that was when everyone was evenly matched.
This time, the two rival families joined forces.
This is definitely urgent!
envy!
Yes, that's right.
The anxiety and jealousy of your competitors is actually recognition of your own shopping mall.
"Thank you for your hard work these days. Now is a critical moment. Please hold on for a while longer and win this battle!"
After Su Xiaoli encouraged the morale, she began to explain her analysis one by one. After half an hour, she made a suggestion: "So, the prices of these products remain the same, but the promotion method needs to be changed. For example, for this recorder priced at 350 yuan, the '20% discount' should be changed to '70 yuan off immediately'."
Everyone was puzzled. Aren't they here to attend a meeting on "how to reduce prices"? Why didn't the price remain the same? Also, for a product that costs 350 yuan, "70 yuan off" is still 70 yuan, and "80% off" is also 70 yuan. What's the difference? Su Xiaoli calmly explained that it doesn't matter what Xiangjiang Department Store does, but what the customers think is important.
What's important is not whether it's really cheap, but making customers feel they've gotten a bargain.
And 70 yuan is roughly a senior worker's monthly salary. This purchase is equivalent to saving a whole month's worth of food expenses.
This impact is the most intuitive.
After explaining the above, Su Xiaoli handed two more pieces of paper filled with words to everyone.
“For these featured products on the left side of the paper, not only will we not lower the prices, we will have to raise the prices.”
Price increase?
No, is there something wrong with our ears?
Everyone looked at each other.
Before anyone could raise any questions, Su Xiaoli immediately turned her gun around and said, "These dozen or so daily consumables on the right are the same or similar to those of our competitors. They are given away for free as gifts when you spend a certain amount of money."
Free gift?!
Everyone sighed, especially Vice President Song, who looked shocked. This was simply nonsense.
It's not your own business, so you don't feel bad, right? Everyone felt like they were on a swing high in the sky, with no sense of security at all.
Lu Sinian was not scared by Su Xiaoli's words. He was not short of money, what he wanted was to win.
If there really is a price war, Xiangjiang Department Store can afford it.
He looked at the two pieces of paper, picked up a pen and started calculating the data on the paper. The result surprised him a little.
Profits increased instead of decreased?
After a moment of thought, Lu Sinian immediately understood that Su Xiaoli was trying to play the "Tian Ji Horse Racing" game.
His Chinese foundation is not very good, but Mr. Lu has told him the story of "Tian Ji's Horse Racing" many times.
This time the two of them really thought of the same thing.
Tian Ji was racing horses, using his own strengths to counter his opponent’s weaknesses.
The product portfolio of Su Xiaoli's strategy includes giveaways that bring in traffic and special products that are responsible for making money.
It is similar to the "Peanut Sticky" and "Nougat" of the time, but it can be played on a bigger scale.
Treat your competitor's profit margins as traffic diversion funds instead of competing on price with similar products to avoid head-on confrontation.
Thank you for your subscription and votes~~ (End of this chapter)
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