The featured products are exclusively represented by Xiangjiang Department Store and cannot be found in other shopping malls. This part is already very profitable, and the price increase can make up for the loss of gifts.
"Let's do as Xiaoli said. As for the price increase, we will decide later. Let's pick out the gifts first and finish it tonight." Lu Sinian gave Su Xiaoli 100% support.
Unconsciously, Lu Sinian's way of addressing Su Xiaoli also changed.
From Miss Su, to Su Xiaoli, and then to - Xiaoli.
He didn't know how many times he had silently repeated this name in his dreams at midnight, until he could call it out so smoothly now.
Supporting her strategy is not only about believing in her, but also about believing in the data. According to the calculated results, the profits of Xiangjiang Department Store will not decline, but its competitors will suffer losses.
The head of the sales department went out with a few people to do some work.
"Do you have any other tricks up your sleeve?" Lu Sinian looked at Su Xiaoli calmly. This girl must have more than one trick up her sleeve.
Su Xiaoli smiled at him, "We need to work together, purchasing and operations, shouldn't we also take action?"
She picked up the information that Xia Niannian and others had investigated and looked at it carefully again, highlighted the "challenge products", and handed it to Lu Sinian.
"Purchasing is the most difficult. We need to burn the 'Wuchao Food' in other shopping malls in the shortest possible time."
Lu Sinian didn't understand what was going on with the food and fodder in Wuchao.
Vice President Song, who likes to read Romance of the Three Kingdoms, heard it clearly and became interested immediately. He couldn't help but sit up straight.
"How do you want to burn it?" Vice President Song asked.
"We benchmarked the hot-selling products of the other two companies, especially those that they sold well but we used as gifts. We purchased products of the same category in three grades: high, medium and low, and increased the purchase quantity."
On the one hand, it can lower the purchase price and recover some profits from suppliers; on the other hand, it can cut off their food supplies and make them unable to sustain such a large-scale activity.
Vice President Song didn't expect that the "Burning of Wuchao" could be burned like this.
Except for Xiangbai’s specialty products, the purchasing channels for regular products are almost the same.
The output of the manufacturer is limited. Xiangbai has enough supplies after purchasing. As for the other two manufacturers, they only have low prices but no products. Not to mention that Xiangbai will give away some products directly! It's simply - smart, and especially shameless! "Why do you have to purchase separately in three grades, high, medium and low, when you can just purchase the best-selling products from the other manufacturer?" Vice President Song is like a curious baby now.
His attitude was so enthusiastic that the two people on the opposite side were a little uncomfortable.
Su Xiaoli explained while enduring the dryness in her throat.
The same piece of clothing is sold for 69 yuan at Xiangbai and 59 yuan at the other store. The styles are similar and the main selling points are also similar, but the other store’s price is a full ten yuan cheaper than Xiangbai.
In this way, Xiangbai also launched a piece of almost identical clothing at 59 yuan, marked it under this sku, and changed the original 69 yuan model into an upgraded version of this clothing, that is, the high-end level.
In this way, the rival brand's 59 yuan clothes can only be forcibly tied to Xiangbai's 59 yuan clothes, and will not affect the sales of Xiangbai's original 69 yuan clothes.
The benefits are huge. Xiangbai's original positioning - mid-to-high-end - will not fall into the quagmire of cheap and worthless because of the "price war".
Vice President Song was completely convinced. This operation was too...
As for the word at the end, he really couldn't find the right words to praise Su Xiaoli's clean face.
He looks innocent, but why is he more cunning than a fox?
Lu Sinian also understood. Based on his understanding of Su Xiaoli, she would probably add some image and flagship models to enhance her image. She would not sell them but only look at them...
"The operation work is not easy either. We need to complete the membership registration system within a few days."
"What membership registration?" Vice President Song was very enthusiastic and raised his hand first.
"You will be given a membership of Xiangbai when you spend a certain amount. You can redeem points for gifts and discounts when you shop in the future, or you can directly top up to become a member. You can directly use your membership card when shopping, and members can directly participate in discount activities."
Member registration is not only related to the present, but also to the long-term market share in the future.
Su Xiaoli has seen Xiangbai's cash register system, which has already used the most advanced "microcomputer cash register", but unfortunately it has not been fully utilized.
Not only software and operations must participate in the war, but hardware must also play its due value.
Vice President Song began to discuss the details with Su Xiaoli. He came from an operations background and was most familiar with this aspect.
Lu Sinian is a senior member of some clubs in Hong Kong Island. He knows more about the membership system and has kept up with the pace of the two people's discussion.
"Finally, we have our comrades-in-arms - all the counters of Xiangbai Nei. The self-operated ones give performance commission bonuses to the sales staff, and the merchants who settle in the counters give discounts and rebates, so that the benefits are not lost to outsiders."
Lu Sinian and Vice President Song nodded repeatedly, saying there was nothing wrong with this.
Although people are a bit tired during the battle, with the bonuses and rebates, everyone is enthusiastic about the activities.
With common hatred and common enemy, the operation of the shopping mall will definitely be more stable.
The three of them discussed for a long time and finally determined the general direction and details.
Su Xiaoli felt dry in the mouth. After seeing Vice President Song and his companions off, she picked up the cup and took a few gulps of water.
Lu Sinian stood up and looked at Su Xiaoli, feeling a little distressed. "Grandpa is calling you to eat. When are you coming?"
Su Xiaoli was stunned, remembering Lu Sinian's invitation a few days ago.
But it’s not possible today, Gu Feihan is still waiting in the cafe.
"How about tomorrow? I'll bring some delicious food and visit Grandpa Lu tomorrow."
"Today... isn't it possible?" Lu Sinian frowned. Although he had spent a whole afternoon with Su Xiaoli, he was still reluctant to leave the room.
Su Xiaoli sensed something was wrong from the tone of voice. She looked at Lu Sinian's eyes again, lowered her eyelashes, then raised them again, looked directly at Lu Sinian and said, "I'm so sorry today. I have an appointment."
Lu Sinian felt a chill in his heart, and the words he asked subconsciously were also a little vague: "It's Gu..."
"Yes, it's him. I met his mother today, and we have something to discuss tonight." Su Xiaoli simply made it clear all at once.
If you want to have a good relationship with the Lu family's grandfather and grandson in the future, you must first make the relationship clear.
She didn't want to deal with something that didn't have to happen.
Lu Sinian pursed his lips and said nothing.
The fatigue of the past few days, coupled with these words, made him feel a little dizzy and his face did not look very good.
Perhaps it was because he had been partnering with Su Xiaoli for some time that he had the illusion that the two of them could be partners forever and see each other every day.
Now I suddenly wake up from the dream.
He fell deeper and deeper, but Su Xiaoli would not always stay in Xiangbai and fight side by side with him.
In this market, at this moment, the two are close and reliable comrades.
But after leaving Xiangjiang Department Store and this event...
She still has her real family, Gu Feihan, and her small home in Lingzheng County.
Lu Sinian knew clearly that in her world, he had no chance of winning compared to those people. (End of this chapter)
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