Chapter 268 Begging for money to Hu Xiaoxiao
Compared with the film industry, people in the advertising industry are more superstitious about Hu Xiaoxiao. They value actual performance more. The brands endorsed by Hu Xiaoxiao are all doing well, and his ability to bring products is unmatched.
Although Dong Peiyu was exhausted from running, she had no difficulty in talking. As soon as they heard that it was related to Hu Xiaoxiao, they immediately became willing to discuss things. Two of the companies had long wanted Hu Xiaoxiao to be their spokesperson, but he had not chosen them. When they heard that Hu Xiaoxiao was looking for investment, they immediately showed great enthusiasm.
The advertiser didn't know much about the film industry and didn't know the specific investment situation of this movie. He just felt confident when he heard that the famous Starlight Film Company had joined forces with Hu Xiaoxiao.
Plus, Hu Xiaoxiao's been all over the news lately, and Dong Peiyu's revelation that it's all about hype for a new film, not actual melodrama, reassures the advertisers. "Goodbye" hasn't even been released yet, but it's already generating buzz. Hu Xiaoxiao's influence is extraordinary; as long as he's around, there's no need to worry about a lack of buzz. Their biggest fear is investing money and not seeing any significant results. As long as there's buzz, their advertising is considered a success.
After Hu Xiaoxiao finished reading the list, he opened the box. In addition to the products of the five advertisers, there were also competing products on the market. Dong Peiyu gave them to Hu Xiaoxiao for comparison and reference.
This is Hu Xiaoxiao's habit. Her title as the advertising queen wasn't earned for nothing. Everything she endorses is carefully and responsibly selected before she decides to endorse it. Therefore, the products Hu Xiaoxiao endorses are very reliable. Reliable products lead to good market response, and good market response leads to more people seeking her out, forming a virtuous cycle.
Therefore, you must compare the products she endorses from different suppliers. If the product is not good or the company is unreliable, don't buy it no matter how much money you pay.
Hu Xiaoxiao tried the products of these five companies, and then tried the competing products, and then selected two.
In addition to the fact that these two companies have good products, there is another very important reason: these two companies are more urgently in need of publicity.
One is a bakery and pastry company that wants to go public and urgently needs to establish its brand, so it can negotiate a higher advertising fee.
The other company made Huo Luo Oil. Because Baogang had many Huo Luo Oil brands, many of them established, this Huo Luo Oil company was new and relatively unknown, and if it didn't find a solution, it would go bankrupt. Therefore, they offered the highest advertising fees of the five.
After Hu Xiaoxiao ate the signature wife cakes sent by Shixunwei, he tried wife cakes from several other shops in the market and found that Shixunwei’s wife cakes tasted OK.
After Hu Xiaoxiao became the full-brand spokesperson for Luo Ji, he declined to accept advertising for other candy and biscuits. However, Shixunwei, a confectionery company, was not a competitor to Luo Ji and therefore did not violate the contract. Furthermore, this was a film promotion, not an endorsement, and would not affect Luo Ji's business. Luo Ji currently does not offer "wife cakes" in its product line.
After looking at the information about Shixunwei Company that Dong Peiyu investigated, she found that the company had no bad record and was an old brand, so she could trust it.
Hu Xiaoxiao poured out some of the Zhijin Huoluo Oil and smelled it. The medicinal smell was very authentic and the ingredients were very real. She could analyze from the medicinal smell that the medicinal properties were probably no worse than other Huoluo Oils on the market.
This ad can also be accepted.
"Sister Dong, just decide on these two companies and invite them to Starlight Film and Television tomorrow to discuss the advertising fees." Hu Xiaoxiao put away the things and said to Dong Peiyu.
Dong Peiyu agreed and asked, "Are two enough? Even if they are willing to increase the advertising fee, we are still a bit short of funds."
"That's enough. Too many spots will affect the viewing experience, and we can only negotiate a high price if there are few spots available." Hu Xiaoxiao also had a selfish motive. This was her first attempt at product placement, and she had to use this film to promote her reputation as the advertising queen in the film industry and pave the way for attracting investment for her future films.
So, it’s enough to have enough money, there’s no need to make it too cheap for Luo Cheng.
Of course, if Luo Cheng was a generous person, she would also be a generous person and would not care so much. But Luo Cheng was not, so her selfishness increased.
That's fair.
Hu Xiaoxiao added, "Don't worry about the cost of setting up the biggest studios. We already have them ready, so you don't have to spend any extra money."
Dong Peiyu quickly calculated that if the script's largest studios didn't cost money, the advertising fees quoted by the two advertising agencies would be enough. If they could negotiate a higher price, there would still be some left over, which would allow the film to be even better.
The next day, Dong Peiyu discussed advertising cooperation with Starlight Films in a high-profile manner, and seemingly accidentally revealed the huge amount of money, which shocked the entire company. Even Li Huishan was alarmed and came over in person.
After Hu Xiaoxiao arrived, he personally discussed cooperation with the two advertisers.
Hu Xiaoxiao has several years of experience in dealing with advertisers and knows how to negotiate to make them willing to spend money.
Li Huishan occupied General Manager Yang's office and sat inside waiting for news. He stood up and sat down again, looking more nervous than Hu Xiaoxiao.
He and Luo Cheng both thought that if Hu Xiaoxiao wanted to make this movie well, he would have to invest his own money and lose a lot of money. Unexpectedly, Hu Xiaoxiao had this ability. He used advertising revenue to make up for the shortfall in investment and raised the investment for the movie without spending a penny.
This movie, which no one was optimistic about, became a hit before it was even filmed, and the male lead became famous overnight. Its star-making ability made both Li and Luo Cheng feel inferior.
Li Huishan came here not only to find out how much advertising revenue Hu Xiaoxiao could negotiate, but also to carry out the task assigned to him by Luo Cheng.
"Brother Shan." General Manager Yang acted like a younger brother. He not only poured tea for Li Huishan personally, but also personally went to inquire about the situation. "They're already signing the contract."
Li Huishan stood up from his seat and asked, "How much is the deal?"
Manager Yang mentioned a figure, and Li Huishan was stunned. So much? Just two commercials brought in that much money. If they could get a few more, they'd have plenty of money to make the film. "After the contract is signed, go get Ms. Hu."
After thinking for a moment, Li Huishan stopped General Manager Yang, who was about to go and ask for help. He straightened his collar and sleeves and said, "I'll go see her in person."
Seeing how much Li Huishan valued Hu Xiaoxiao, General Manager Yang became even more cautious, not even thinking of making things difficult for the new film. Fortunately, he had always been impartial. Although he hadn't been very helpful, he hadn't been irritating either.
"They are signing the contract in the conference room. Brother Shan, I'll take you there." General Manager Yang led the way attentively.
When Li Huishan walked into the conference room, Hu Xiaoxiao had just signed a contract with representatives of two advertisers and walked out of the conference room.
The two advertisers chatted and laughed with Hu Xiaoxiao, their attitudes extremely enthusiastic. Hu Xiaoxiao, on the other hand, seemed much more stable. Li Huishan wondered inwardly: How come this person giving money looks like a grandson? Is he begging for money to be given to Hu Xiaoxiao?
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