Zhao Xiaohai returned to Hong Kong.
As soon as I stepped into the office of my Tongsihai Trading Company, I saw a busy scene inside the company, with employees concentrating on their work at their respective posts.
Li Ming saw Zhao Xiaohai coming in and immediately put down his work and hurried forward to greet him. "Mr. Zhao, you're finally here! I just received news that a client in Japan wants to purchase instant noodles, and I was just about to report to you."
When Zhao Xiaohai heard this, his eyes lit up instantly and he motioned Li Ming to sit down and talk in detail.
"Tell me quickly, what's the situation?"
The two sat down in the conference room. Li Ming flipped through the documents and spoke methodically, "This Japanese client is the purchasing manager for a large supermarket chain. They're very interested in our domestic instant noodle market and, after initial contact, expressed a purchasing intent. It's understood that in the Japanese market, instant noodles generally sell for 8 to 15 RMB per pack."
Zhao Xiaohai was moved when he heard this and asked hurriedly, "What about our domestic production costs?"
Li Ming smiled slightly and answered confidently, "According to calculations, the current cost of producing a pack of instant noodles in China is about 0.3 yuan."
Zhao Xiaohai's eyes flashed with surprise. He quickly calculated the profit margin in his mind and muttered to himself, "That's quite a substantial profit." But then he frowned. "However, the packaging and taste of domestic instant noodles still fall short of what the Japanese market demands. This needs to be improved."
Li Ming nodded in agreement. "Mr. Zhao, you're right. I've also learned that Japanese instant noodles have more sophisticated packaging design, focus on product image building, and offer a richer and more diverse taste. If we want to enter the Japanese market, we really need to work on these two aspects."
Zhao Xiaohai pondered for a moment, then said with a determined look, "Since this is a promising project, let's do it! The instant noodle production line I purchased earlier has been prepared and will be put into production immediately.
At the same time, a research and development team was formed to focus on improving the packaging and taste of instant noodles. The packaging design should reflect Japanese aesthetics, being simple, sophisticated, and appealing. Regarding taste, the team also focused on researching popular Japanese flavors, such as pork bones and seafood, to develop products tailored to local consumers.
Li Ming quickly took out his notebook and wrote down the key points. "Okay, Mr. Zhao. I'll set up a research and development team right away, drawing on professional talent from within the company to ensure a plan is developed as quickly as possible. As for the production line commissioning, you'll need to assign someone to follow up to ensure smooth equipment installation and commissioning, so that production can begin as soon as possible."
Zhao Xiaohai nodded with satisfaction. "Okay, I trust you to do the job. Also, keep in close communication with Japanese customers to see how they respond to the product. Also, we need to negotiate the price carefully, ensuring both our profit margin and market competitiveness."
Li Ming carefully recorded every instruction and said, "Mr. Zhao, I understand. I will arrange for market research personnel to conduct an in-depth analysis of the prices of similar products in the Japanese market and formulate a reasonable pricing strategy."
Zhao Xiaohai stood up and patted Li Ming on the shoulder. "Okay, I'll leave this matter to you. Report any progress to me in a timely manner. We must seize this opportunity to enter the Japanese market."
Li Ming also stood up and said confidently: "Don't worry, Mr. Zhao, I will do my best!"
The first problem Zhao Xiaohai needed to solve was packaging. Packaging was crucial for his instant noodles to succeed in the Japanese market. After some thought, he had a clear vision for the future product packaging and immediately began searching the newspaper for information.
Sure enough, I saw the packaging equipment I wanted on the advertising page.
Call the number on the ad.
"Hey, I've invested in an instant noodle factory. I saw that your equipment meets my needs, so I want to go and have a field trip."
"Okay, sir, what's your name?" There was a young voice on the other end of the phone, probably around 30 years old.
"My last name is Zhao," Zhao Xiaohai replied.
"Mr. Zhao, our company address is..., do you have time this afternoon? You can come and have a look." The sales manager invited enthusiastically.
"I can come over this afternoon if I have time."
Zhao Xiaohai answered casually while writing down the company's detailed address.
I came to an office building in the afternoon. After entering, I saw that the trading company selling packaging equipment was quite large.
As soon as you step into the company's exhibition hall, a wide range of packaging equipment comes into view, and various machines are operating in an orderly manner.
Zhao Xiaohai's eyes swept over these devices one by one, comparing them secretly in his mind.
Soon, he locked on a packaging machine with a more advanced appearance design, but at the same time he also keenly noticed some areas that could be optimized.
The sales manager of the equipment company came up to him warmly, smiling broadly. "Mr. Zhao, you have a good eye. This equipment is our company's star product. It has stable performance and fast packaging speed. Many large food companies use it."
Zhao Xiaohai nodded slightly, but did not rush to respond.
He approached the packaging machine being demonstrated, carefully observed its operating details, and then said: "This machine is indeed good, but the packaging details can be improved.
For example, instant noodle packaging requires sealing to ensure the freshness and taste of the noodles.
The current edge sealing process of this machine, although seemingly strong, may cause tiny gaps during long-term storage and transportation, affecting product quality.”
The sales manager was slightly stunned. He didn't expect Zhao Xiaohai to be so professional. He quickly asked humbly: "Mr. Zhao, what you said makes a lot of sense. In your opinion, how can we improve it?"
Zhao Xiaohai said confidently: "We can add a hot pressing reinforcement process at the edge sealing, and use secondary heating to make the packaging materials better integrated, which can greatly enhance the sealing performance.
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