Chapter 277 Should We Advertise?
The milk tea shop is doing so well that it rivals the popularity of McDonald's when it first opened.
It's even more popular than McDonald's.
After all, a cup only costs three yuan, and you can save 60 cents if you don't want the toppings. Lemonade is even cheaper, only one yuan and 20 cents a cup.
A McDonald's meal costing twenty or thirty yuan is unaffordable, but a milk tea costing three yuan is something everyone can afford.
In the first three days after opening, the total turnover was 27,000, averaging 9,000 per day.
At three yuan a cup, they sold at least three thousand cups a day.
After reverting to the original price on the fourth day, the turnover decreased, but the daily turnover was still four or five thousand.
Moreover, this is only because their store is too small and they have limited manpower, so their production capacity is limited.
Jiang Jianni suspects that with more machines and more manpower, they might be able to sell tens of thousands of cups a day.
Shao Shufen's hands began to tremble as she murmured, "No wonder so many people want to open restaurants and do catering; it's really too profitable."
She gripped Jiang Jiani's hand tightly: "What should I do? Seeing how easy it is to make money, I'm thinking of opening a second store."
Jiang Jianni: "..."
She wanted to too.
However, after thinking about it, she still rejected the idea: "We're still a new store, and people are just trying it out for the first time. We don't know what it will be like in the future."
"Besides, the nail that sticks out gets hammered down, so let's play it safe for now."
"Let's see how things go once business stabilizes."
"Don't forget, we also have McCormick."
McCormick, the 1993 version of Snow King, has no plans to expand into the capital city for the time being.
This is one of their little strategies.
Start with the higher-priced products to let people get used to them and know that such a product exists, then bring in the more affordable ones to attract more customers.
It's basically a simple way to distribute customers.
Moreover, Jiang Jianni really doesn't have much courage.
Even though Shao Shufen said there was no need to worry, and even though she had Lu Xiangyang and the Lu family as her backers, she still couldn't help but worry about people being envious.
She advised Shao Shufen, "We still have the burger shop, the burger shop is the real money."
Shao Shufen, who had been somewhat dejected after being persuaded by her, immediately perked up when she heard about the hamburger shop: "Yes, we also have a hamburger shop."
She hesitated and looked at Jiang Jiani: "Girl, I have an idea, but I don't know if I can say it."
Jiang Jianni readily agreed: "Tell me, we're practically family, what can't we talk about?"
As long as you don't ask her about her private matters with Lu Xiangyang, or arrange a marriage for your child, she's very easy to talk to.
Shao Shufen said, "I'm thinking of advertising our hamburger shop on TV. What do you think?"
!!
Jiang Jianni's eyes widened: "Advertising? Is it the kind of advertising I'm thinking of? The kind that's inserted in the middle of the TV series?"
Seeing that she knew about this, Shao Shufen immediately perked up: "Yes, it's that advertisement."
“My friend told me this, and he said the advertising was very effective.”
"Although advertising costs money, the money earned is much greater."
"After they found out we were going to do hamburger business, they asked me if I wanted to do some advertising."
"They said it would be best to drive out the foreign devils' stuff."
At this point, Shao Shufen laughed: "They are genuine foreign goods, which are not the same as our fake foreign goods."
Jiang Jianni said seriously, "You can't say that. How are we just repackaging foreign goods? We are clearly genuine foreign goods."
“We also have a company in the port city.”
Shao Shufen was stunned for a moment, then burst into laughter: "Yes, yes, my fault, my fault! How are we just reskinned foreign goods? We are clearly genuine foreign goods."
"Our chefs were properly trained by foreign masters."
"It's just that we later made some modifications based on the tastes of people in our own country."
The two women had already discussed it when they decided to capitalize on the foreign trend. Although all three of them were Chinese, they had learned their skills from foreigners.
It's just that some modifications have been made to better suit the tastes of Chinese people.
After discussing it, they told their employees the same thing, and they constantly reminded each other to pay attention to this point when they chatted with each other.
Jiang Jiani and Shao Shufen are older and their thinking is already fixed; their views are not easy to change.
But Lu Sitian, who was not even twenty years old, had really been brainwashed.
She was convinced that these things were what Jiang Jiani had learned from a foreigner she knew when she was in college.
After the jokes, Shao Shufen asked about advertising.
Lu Sitian hesitated: "Well, advertising must be very expensive, right? I heard that TV commercials are charged by the second."
"Our business has just started, and we probably won't earn enough for advertising, right?"
The girl was already very smart, and with her hard work, she studied like a sponge in the capital.
He not only studied cultural knowledge, but also studied everything related to business like crazy.
He was completely possessed by demonic possession.
But she was probably born to be a workaholic, clearly only able to sleep five or six hours a day at most, with no entertainment whatsoever, so busy that even going to the toilet took seconds.
Ironically, his physical and mental condition was excellent; he was incredibly healthy.
In contrast, Jiang Jianni left her child with Aunt Liu, and Yang Anni, who hadn't taken on any acting roles recently, was diligently studying for the college entrance examination.
At most, I'll stroll around a bubble tea shop or a burger joint that's still under renovation, then go home to write articles and take care of the kids. Sometimes, on a whim, I'll go shopping.
Yet I was still exhausted, like a dog.
When I get home, all I want to do is throw myself onto the bed.
She is in a completely different state from Lu Sitian and Shao Shufen, who also works at the Holy Body.
So you really can't blame them for being able to make a fortune.
Given the level of effort they put in, they deserve to be rich.
Upon hearing Lu Sitian's words, Jiang Jianni also recalled the terrifying cost of television advertising: "I heard that a few seconds of advertising on national television costs tens of millions of yuan. Where would we get so much money?"
"Maybe we should just forget about it."
"Anyway, we're selling food. Even if we don't advertise on TV, handing out flyers is fine, and the cost is low."
Shao Shufen chuckled: "Where would you need tens of millions? What are you thinking? Even prime-time advertising on national television only costs a little over thirty million."
"Hiss..." X2
Jiang Jianni was dumbfounded: "Thirty million? And that's all?"
Lu Sitian tried hard to figure out how many houses 30 million yuan was, but she couldn't figure it out; there were just a lot of houses.
Shao Shufen: "Hey, hey, hey, I already said that's a national channel, and it's prime time."
“We’re just selling food, and we only target people in the capital. We don’t need to go on national television.”
“I have a friend who works at the Capital Radio Station, and the Capital Radio Station has cheap fares.”
"What I mean is, let's advertise on the Capital TV station."
"I asked, and around 200,000 would be fine."
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