With the successful conclusion of the "Heartwarming Action" held by the Harbin Culture and Tourism Bureau in Shanghai, Harbin natives shared their experiences and feelings about the event online.
In an instant, a heated discussion about the Harbin Culture and Tourism Bureau's excessive pampering of locals was sparked on social media.
"I participated in the Harbin Culture and Tourism Bureau's 'Heartwarming Action' today, and it felt like I was back in my hometown, which was covered in snow. It brought me to tears. Can you believe it? Director Qin even came to comfort me personally and gave me a lot of local specialties."
"Let me see, who still says our mother doesn't want us? That's just alarmist talk!!! I declare that Harbin is the best hometown, incomparable to any other city."
"Who exactly participated in the Harbin Culture and Tourism Bureau's 'Heartwarming Action'? I'm a native of Harbin, and I didn't receive any notification at all. Could it be because my city is too underdeveloped that there aren't even any spots available?"
"Holy crap! I thought Qin Zian was only going to Shanghai to hold the event, but I didn't expect that this event would be held simultaneously in nearly thirty cities. No exaggeration, the Harbin Culture and Tourism Bureau is really generous this time."
"Good, good, good! This time, outsiders are really envious. How come other people's hometowns are so outstanding, while mine is indifferent? If this continues, I'm going to move my household registration to Harbin."
"Those who settled in Harbin before the Lunar New Year because of its sudden popularity have really struck it rich. Just watch as I fly straight to Shanghai to participate in the Harbin Culture and Tourism Bureau's 'Heartwarming Action' and grab a handful of Harbin specialties."
As discussions on social media continue to rise, the topic of "Harbin Culture and Tourism Bureau spoiling locals" is snowballing.
In the streets and alleys of Harbin, people talk about this proud topic, their faces beaming with happy smiles.
Meanwhile, residents of other cities also expressed their envy and longing for Harbin online, hoping that their hometowns could receive the same kind of pampering.
Amid this surge of enthusiasm, the Harbin Culture and Tourism Bureau astutely seized the opportunity and decided to leverage this online buzz to further boost Harbin's popularity.
They meticulously planned a series of online activities aimed at letting more people know about and fall in love with Harbin.
The official livestreaming room of the Harbin Culture and Tourism Bureau was bustling with activity, with viewers captivated by the seven-day broadcast. Well-known figures, artists, and online influencers from Harbin appeared in the livestreams, sharing the city's stories in a lively and engaging way.
From delicious food and profound cultural heritage to its long history and modern prosperity, the diverse facets of Harbin were showcased in the live broadcast.
At the same time, the Harbin Culture and Tourism Bureau also launched the "Cloud Tour of Harbin" mini-program to provide convenience for locals and tourists as much as possible.
With just a click, users can enter this virtual ice and snow world. They can tour the major attractions of Harbin online and experience the snow-covered winter scenery. Whether it's the Ice and Snow World with its ice sculptures and snow formations or the quaint Central Street, it all makes people feel as if they are actually there, making them linger and reluctant to leave.
To allow people from other places to also enjoy authentic Harbin cuisine, the Harbin Culture and Tourism Bureau has partnered with e-commerce platforms to launch the "Harbin Specialty Products Direct Mail to Your Door" service.
Whether it's the wildly popular Northeast soybean paste or Harbin's signature red sausage, rye bread, and kvass, all these Harbin delicacies can be delivered to customers via express delivery.
In addition to the Harbin specialties purchased by the users, the Harbin Culture and Tourism Bureau also gave away exquisite Harbin cultural and tourism souvenirs.
This way, users can enjoy delicious food while also experiencing the charm of Harbin.
However, these are just the tip of the iceberg of the series of activities launched by the Harbin Culture and Tourism Bureau to enhance the city's image.
Their main event this time, the "Heartwarming Action," was particularly touching.
Staff from the Harbin Culture and Tourism Bureau personally led teams to major cities across China to extend their greetings and appreciation to the people of Harbin.
They brought warmth and care from their hometown to Harbin natives living elsewhere, allowing them to feel the warmth and love of their hometown.
With such great humanistic care, Harbin's popularity continues to rise, making it one of the most popular cities right now.
Netizens shared their feelings and experiences on social media, expressing their love and praise for Harbin.
They tagged their hometown's cultural and tourism bureau, hoping to join the event and bring the same care to their hometown.
"It's truly touching to see the Harbin Culture and Tourism Bureau promoting their city so diligently! This deep affection for their hometown and genuine care for tourists is something other city culture and tourism bureaus should learn from. @Shandong Culture and Tourism Bureau, hurry up and copy their homework, and give full play to the initiative of our province known for its civil service exams."
"As a foodie, I've long craved Harbin's specialties, but unfortunately, I haven't had the time to visit the city in person. I've ordered Harbin specialties online several times before, but they never felt quite authentic. Now, with the 'Harbin Specialties Direct Delivery to Your Door' service, I can finally enjoy genuine Harbin cuisine without leaving home! Harbin red sausage, Northeast soybean paste... I'm here to take you home!!!"
"@Suzhou Culture and Tourism Bureau, Suzhou, stop being so low-key! It's time to show the strength of our 'dispersed' Suzhou! What's with all the Northeast soybean paste? We'll just send Yangcheng Lake hairy crabs! Hurry up, Mom, Suzhou absolutely cannot lose!"
"The 'heartwarming actions' of the Harbin Culture and Tourism Bureau made me feel the strength and warmth of my hometown, and I finally feel like I'm a real person. Putting everything else aside, just this humanistic care, I want to see who else can do that. People always say my mom doesn't want me, but I think it's your mom who doesn't want you, hahaha."
“Every innovation in Harbin is jaw-dropping, and this ‘Virtual Tour of Harbin’ is simply the greatest invention in the world. I’m currently teaching in a rural area and don’t have the means to take my children to Harbin for a study tour. Now, with ‘Virtual Tour of Harbin,’ the children can finally appreciate the beauty of Harbin.”
"@Yuzhou Culture and Tourism Bureau, it's so close and beautiful here, why don't you show some care for us Yuzhou people from other places this weekend? Even Harbin is sending warmth and care from home to its residents who are away, we can't fall behind! Let's get on the good side with our humanistic care!!!"
"Ice City has a rich cultural heritage and a long history, and I've always wanted to experience it. Now, through the live streams and mini-programs of the Ice City Culture and Tourism Bureau, I can gain a more comprehensive understanding of Ice City's culture and characteristics. This innovative promotional approach not only attracts tourists like myself but also gives more people the opportunity to learn about and fall in love with Ice City."
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