As discussions on social media intensified, the innovative measures of the Harbin Culture and Tourism Bureau ignited a nationwide enthusiasm for cultural and tourism promotion.
The enthusiastic recommendations and discussions from netizens have led more and more people to pay attention to and learn about Harbin, as well as the efforts made by the Harbin Culture and Tourism Bureau.
Amid this surge in popularity, many city cultural and tourism bureaus have begun to reflect on and adjust their promotional strategies.
They realized that traditional methods of cultural and tourism promotion could no longer meet the needs of modern tourists, and that they had to keep pace with the times and use new media and new technologies to showcase the charm of the city in a more vivid and intuitive way.
Thus, a cultural tourism promotion reform quietly unfolded across the Dragon Kingdom.
Major cities are starting to explore their unique resources and create their own cultural and tourism brands.
For example, the Shandong Culture and Tourism Bureau actively responded to netizens' calls and drew on the successful experience of Harbin to plan a series of cultural and tourism activities with local characteristics. They invited local celebrities, artists and internet influencers to participate in live broadcasts to showcase Shandong's history, culture and cuisine to the audience. At the same time, they launched the "Cloud Tour of Shandong" mini-program, allowing tourists to appreciate the scenery of Shandong anytime, anywhere.
Not to be outdone, the Suzhou Culture and Tourism Bureau launched a series of "Water Town Charm Tours" leveraging its unique water town characteristics. Visitors can take a boat trip on Yangcheng Lake, taste authentic Yangcheng Lake hairy crabs, and experience the charm of a Jiangnan water town. Simultaneously, they partnered with e-commerce platforms to offer a "Suzhou Specialty Products Direct Delivery to Your Door" service, allowing tourists from all over the country to enjoy Suzhou's culinary delights.
With Harbin's exemplary influence, cultural and tourism industries across China have ushered in new development opportunities.
Major cities have engaged in cooperation and exchanges to jointly build the cultural tourism brand of the Dragon Kingdom.
Through mutual visits, exchanges, and cooperation, not only has mutual understanding and friendship been enhanced, but the sharing and complementarity of cultural and tourism resources have also been promoted.
It's fair to say that the staff of the Harbin Culture and Tourism Bureau have been extremely busy during this period, with no chance to catch their breath.
As the main person in charge of this event, he devoted almost all his energy to it, just to better promote and enhance the city image of Harbin.
A month is neither a long nor a short time. But for Qin Zian, this month felt like a long marathon.
From the initial planning and preparation to the later execution and promotion, he and his team poured their hearts and souls into every step.
Now, this outreach activity, named "Heartwarming Action," is about to come to an end.
Qin Zian knew that this was not just a simple city promotion event, but a heartfelt act of conveying the warmth of his hometown and caring for those who were away from home.
This outreach activity began in Shanghai, but did not end in a major city in China, but rather in Cangzhou, a city with a slightly lower profile.
Speaking of Cangzhou, many people may not know where it is.
But when the slogan "So close, so beautiful, come to Yuzhou this weekend" came out, everyone understood that Cangzhou was a city under Yuzhou.
Qin Zian's choice of Cangzhou, a city that is somewhat unremarkable on the map, as the ending was not a spur-of-the-moment decision.
Although Cangzhou is not well-known, it has a rich history and culture and unique geographical advantages.
More importantly, there is a group of Harbin residents who quietly dedicate themselves to their hometown.
Qin Zian sat at his desk, the documents in his hands heavy, as if they carried all the hopes of the city of Cangzhou.
This is a collection of cultural and tourism materials carefully prepared by the Cangzhou Culture and Tourism Bureau. Every page reveals their love and expectations for their hometown.
He opened the document, and the first page was an introduction to Cangzhou. The writing was fluent and vivid, as if an old friend were telling him a story.
Just by looking at these materials about Cangzhou, Qin Zian could feel the city's blend of antiquity and youthfulness, prosperity and tranquility.
Scrolling down, Qin Zian found detailed information about Cangzhou's culture, history, cuisine, and attractions.
But what amazed Qin Zian was not the city's rich diversity, its historical heritage, or its current level of development.
These conventional contents failed to interest Qin Zian at all, but the unique cultural and tourism promotion method created by the Cangzhou Culture and Tourism Bureau was refreshing to him.
In the arena of cultural and tourism bureaus across the country, various regions are showcasing their unique strengths and vying for tourists' attention.
However, in this fierce competition, the Cangzhou Culture and Tourism Bureau stood out in an unexpected way—they chose to "go crazy".
On this seemingly ordinary yet controversial issue, the debate over the taste of tofu pudding has always been a hot topic between the North and the South.
Northerners prefer savory tofu pudding, while Southerners favor a sweet and smooth texture.
Whenever this topic is raised, it always sparks a heated discussion online, with both sides sticking to their own arguments and refusing to back down.
Before the Lunar New Year, the Harbin Culture and Tourism Bureau focused on pampering its fans.
To meet the demand of tourists from the south, many vendors in Harbin have introduced sweet tofu.
At that time, Harbin's move drew strong dissatisfaction from netizens in the north, who accused the Harbin Culture and Tourism Bureau of betraying the tastes of northerners and making them lose face.
In the thousand-year-old battle between sweet and savory, the savory tofu pudding of the North was defeated by the love-obsessed city of Harbin...
Netizens in the southwest region seized the opportunity to get involved, promoting their spicy tofu pudding extensively, trying to gain a share of the market in this flavor war.
Although spicy tofu pudding is a bit unusual, and it even has houttuynia cordata added to it.
Overall, spicy tofu pudding is still a branch of savory tofu pudding and has not truly overturned people's perceptions.
But the Cangzhou Culture and Tourism Bureau is different; they truly chose to go crazy over 'gaining points'.
Not content with traditional flavor competitions, they decided to subvert conventions and launch a completely new flavor – strawberry tofu pudding.
Strawberry tofu pudding?
It's not just ordinary tourists who are interested; even Qin Zi'an, a well-informed cultural and tourism promoter, has developed a strong interest in it.
What does strawberry tofu pudding actually taste like?
What kind of sparks will this seemingly mismatched combination create?
For Qin Zian, what kind of sparks the strawberries and tofu pudding could create was not important.
The key is how to leverage the unique Cangzhou strawberry tofu pudding to fully launch Cangzhou's cultural tourism and let more people know about this "crazy" cultural tourism city.
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