Lu Feng not only learns knowledge at this tutoring center, but more importantly, the students here are mostly from the University of Hong Kong, and these students are definitely top-notch.
Lu Feng is well-known, and he often treats others to meals in his spare time. Because of the charity foundation he established, people have a good impression of him. Lu Feng has also mentioned his foundation to them many times. He said that he will start setting up the foundation in the next month and will inject the first batch of funds in January next year.
Domestically, Jiang Xiaoyan was berating the marketing manager in the meeting room. Almost two months had passed since production began, and the market share in the north had only increased by 30%. The money spent on expanding distribution channels was being poured out like water.
And what was the result?
"You can't even outsell established brands like Taihang and Panda in laundry detergent, let alone Qiqiang and Omo? Last month, the Tianjin factory shipped 87 tons of laundry detergent, 43 tons of soap, 67 tons of shampoo, and 25 tons of face cream. I supported your work, and I did. And what are the results now?" Jiang Xiaoyan's eyebrows furrowed as she glared angrily at the man in front of her.
"President Jiang, the overall market is sluggish right now, and people are afraid to spend money. We did a market survey, and the older women said they're even reluctant to use laundry detergent anymore," the marketing manager said, feeling aggrieved.
"Is that a reason? You pack your bags and get out right now!" Jiang Xiaoyan shouted, pointing at the door, "Get out!!!"
Everyone else in the meeting room held their breath. They had already expanded their market to rural towns. These daily chemical products already had very low profit margins, and everyone was struggling to survive, selling right off the line. The market competition was fierce, with not only international giants like Procter & Gamble...
Brands like Libai, Diaopai, Tide, and Ariel have been established for five or six years, and the market has entered a fiercely competitive stage.
"I'll be temporarily in charge of the marketing department from now on. What are your plans for the market?" Jiang Xiaoyan sat down, looking extremely tired.
"President Jiang, we still need to focus on advertising and branding. At the same price, consumers will prioritize products from big brands. We should increase advertising and optimize the packaging. For example, the current small packets are all 250 grams, so we should increase them by 10 to 20 grams compared to other products!"
Jiang Xiaoyan considered it for a moment and then agreed to the plan.
Huasa's Tianjin factory is too large. Jiang Xiaoyan designed the factory to produce ten tons of laundry detergent per day. Currently, Huasa's sales can only meet the factory's production needs for about eight or nine days, resulting in serious overcapacity.
In 1997, the national laundry detergent market was 720,000 tons, while Libai's laundry detergent sales exceeded 100,000 tons nationwide that year, accounting for one-seventh of the market share. In that year, the domestic daily chemical market share only increased by 6%. Under the competition for existing market share, Huasha basically had no chance of winning against Libai.
Jiang Xiaoyan's ambitious construction of the Tianjin factory was aimed at benchmarking Libai.
In Hong Kong, after Su Yourong invested in Hurricane Capital, she kept a close eye on her own company's stock. Of course, she was worried about being taken over by others, so the stock price had to be maintained. If Lu Feng was willing to spend money to acquire it, he could quietly buy more and more shares based on the current market value of 15 billion.
Ultimately, they will likely acquire 45% of United Capital's shares at a valuation of HK$30 billion.
At the banquet, as the wealthy men clinked glasses and exchanged toasts, and with several singers performing, the atmosphere was quite pleasant. On the sofa in the side hall, Su Yourong was chatting with a lady in her forties dressed in an evening gown.
"Sister Jin, you have to keep an eye on the stock price for me, otherwise I'll be in trouble if someone takes advantage of me," Su Yourong said to the woman.
"Oh, you're worried about someone using your connections? Besides, you two are such good friends, what haven't you done together?" Jin Wanlian teased.
“This back door won’t work!” Su Yourong said, then laughed.
"Don't worry, the big wave has basically passed. There are still two months left. Those who were going to leave have left, and those who were going to stay have stayed. Wall Street suffered losses in the Thai baht incident, so there won't be any major problems in the short term," Jin Wanlian assured. "At least next year will definitely be fine."
"That's great. He should be short of money next year, and it won't cost him much to take control. My biggest worry right now is where his funds will go," Su Yourong said with a hint of concern.
"I really don't know what you see in him. There are so many good companies to invest in, why do you have to invest in him?"
“It carries high risk, but also high returns. I did the math. If I had 30,000 yuan in 1990 and invested in Jiaming Foods, I should have had 10 million yuan in three years. Then I would have invested in Jiafeng Group, which would have been 3 billion yuan.” Su Yourong said with shining eyes, “There probably isn’t anything in the world with a better cost-performance ratio than this, right?”
"Value for money? You're talking about two different things, aren't you?" Jin Wanlian covered her mouth and laughed.
Su Yourong couldn't help but laugh. Of course she wanted to keep Lu Feng by her side, but how could she easily give in to a man like him?
"I heard he's been busy taking tutoring classes lately, learning about semiconductors. You can tell he's really passionate about them," Su Yourong couldn't help but laugh. "Do all men like manufacturing?"
"Maybe so. My son also likes to take things apart and put them back together. It's just his nature."
April passed quickly. Spring, from south to north, bid farewell to the land of China, and the height of summer quietly arrived. Lu Feng's tutoring class also came to an end. During this time, Lu Feng received a call from above and had some discussions about financial issues in Hong Kong.
Lu Feng's advice was to be well prepared in case of any unforeseen circumstances. He suggested issuing more government bonds to raise funds from the private sector. On May 1, 1997, the government issued 510 billion yuan in bearer bonds.
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