As for his mother-in-law's family, Lu Feng felt they were just so-so. Although they treated Jiang Xiaoyan indifferently, they were still close relatives and couldn't help but keep in touch.
Moreover, Lu Feng felt that he should send some money home, as his parents were still farming in the village and he wanted to give them some money to improve their lives.
Lu Feng is not well-off right now. Most of his money is with the company. He received some money at the end of last year, but he has spent most of it.
“Once this round of busy work at the factory is over, I’ll take out 300,000 yuan. Your mother’s family will take 150,000 yuan, and my mother’s family will take 150,000 yuan. As for your two older brothers, that’s impossible. As for giving it to my mother, you can give it to her. Don’t say I’ve made the factory bigger.” Lu Feng knew that every family had a few difficult relatives.
Lu Feng knew his uncles were just as capable as Jiang Xiaoyan's two older brothers, and at this crucial moment, he didn't want to be bothered by a bunch of people.
"You go ahead with your work. I'll call my mom today and talk to her." Jiang Xiaoyan said, seeing that he looked tired. "You go to the factory, I'll take Duoduo to kindergarten."
Lu Feng nodded, ate his meal, and went to the factory.
Everything accelerated starting today. The phone rang non-stop every day as major factories rapidly recruited. There were three to five meetings every day, with everything, big or small, under discussion. Every situation and every unexpected event surprised many people.
Zhang Fengxia gradually integrated into the team, carrying a pile of documents every day. She also changed into a Jiaming Foods uniform and became much more capable. She gained more insights into business matters and had some different ideas.
The production line has been installed in six factories, and a head-on collision between the north and south is about to take place in the first year of the 1990s. Wahaha seems to have sensed the crisis, and its production capacity is exploding. It has begun to appear on the shelves of some supermarkets in northern provinces.
Meanwhile, Wahaha is in contact with CCTV, hoping to deliver a major blow to its brand, but the price difference is too large, and it seems unlikely that an agreement can be reached in the short term.
On March 19th, spring returned to the earth. Not only was the south lush and green, but even in the north, small grasses were sprouting. The spring winds were particularly fierce at this time, often bringing yellow dust storms.
Lu Feng rushed back from a business trip to North China. He had just attended the factory's opening ceremony and cut the ribbon. Now, except for the factories under Johnnie To, all factories have started production and the entire product line is in operation, from raw materials to outer packaging.
The car stopped at the factory gate, and Lu Feng entered the factory. Everyone's face was full of fatigue, but they were also unusually excited. Lu Feng went into the office and said, "Production has already started. Now only the front line is left. How is Wahaha Nutritional Solution doing these past two days?"
“Our product supply capacity has improved, and I heard that we’re going to supply new products soon. I feel like our product formula has been leaked,” Gao Zhiwei said nervously.
“Giving it to those branch factories will definitely lead to leaks,” Zhang Fengxia said from the side.
"No problem. If he dares to use it, I dare to sue him. It's not like I can't get his nutrient solution formula. Everything is ready." Lu Feng sat down and took a deep breath, feeling indescribably excited.
In the food industry, Wahaha was a dominant force in the early 1990s, even surpassing Coca-Cola. Brands like Beibingyang, Gaolegao, and Jianlibao are now considered local products and did not achieve widespread dominance. As for Jianlibao, that came later.
The food industry war began around 1995. This war raged from south to north, vying for every inch of market share. Companies involved included Jinmailang Group, Baixiang Group, Wahaha Group, Master Kong Group, Uni-President Group, and some local enterprise groups.
These groups share a common characteristic: a long product line and a wide range of products, covering everything from instant noodles and snacks to beverages. Wahaha didn't not want to get into instant noodles; it simply lost the battle.
Lu Feng's appearance is like a blow to Wahaha's head as they charged forward, and now this epic battle is about to erupt.
Lu Feng picked up the phone on the table and called Johnnie To.
"Mr. Lu, what's the matter?" Johnnie To's voice sounded very somber on the other end of the phone.
“Other factories have already started production. Can you start production in the next couple of days?” Lu Feng asked.
"No problem within two days. We're already setting up sales channels. Our distributors have already expanded to Anhui and entered several cities in Zhejiang."
Lu Feng smiled upon hearing about the progress and said, "That's good. We'll start preparing for production in the next couple of days. My requirement is that sales data be updated in real time!"
"OK."
After hanging up the phone, Lu Feng pondered for a moment, making sure he had thought of everything he needed to. The first step was to establish the brand, with the small canned goods positioned as high-end, healthy, and nutritious.
In terms of advertising and marketing, Lu Feng mainly targets the Xiaoguan Tea brand from his previous life, primarily targeting it as a gift, a way to visit patients, and as children's food.
"Mr. Gao, do you know any newspapers in Hangzhou?" Lu Feng asked.
"Yes, we know each other. What's wrong?"
"The day after tomorrow, Director Du's side will start production, and we'll be fully operational. The day after tomorrow, buy me all the advertising space in Hangzhou and just write a few words: Jiaming Foods, redefining healthy food."
"This..." Gao Zhiwei sensed Lu Feng's provocation. Of all the newspapers in the country, why pick Hangzhou? Wasn't this just asking for trouble?
"Isn't this too high-profile? Besides, they didn't say anything about competing with us."
“Why not use a staged marketing tactic?” Lu Feng chuckled and said, “Just stage it, fight him to the death, argue with him, and we’ll become famous as we argue. Also, regarding the spokespeople, tell them to put up signs of the Four Heavenly Kings at the entrances of major stores and promote them prominently.”
"We didn't sign any of the Four Heavenly Kings!" Zhang Fengxia said awkwardly.
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