"Can't I just hang up if I haven't signed it?" Lu Feng knew in his heart that he had to make a good start, otherwise things would be tough. He had to cause trouble, even if it meant being sued every day.
The current trending topics are all over the newspapers and local news TV stations. A group of people can spend a whole day gossiping about a single newspaper. What Lu Feng wants to do is make Jiaming Foods a social media sensation.
"The document that was submitted earlier, about imperial supplies, is just something that has something to do with royalty to show off its prestige."
"Stop with all that nonsense. Just say which country our oranges are imported from, whichever country is furthest from us. Bring up all the EU standards and health certifications." Lu Feng suddenly thought of something, slapped his forehead and said, "Switzerland, just say it's from Switzerland."
Zhang Fengxia laughed when she heard this. "A broken can of food, coming all the way from so far away, is it enough to cover the gas money?"
"I only have one request: less money, but you have to do a big job for me." Lu Feng picked up the cigarettes on the table and said, "We've come this far, there's no turning back. I'm not afraid of lawsuits, I'm not afraid of being scolded, I'm just afraid of disappearing without a trace."
Advertisements began to appear in small shops, supply and marketing cooperatives and supermarkets in various provinces. At the same time, canned goods from Jiaming Foods began to be put on the shelves, and snacks began to occupy major markets.
Two days later, billboards featuring the Four Heavenly Kings began to appear, with the words, "Small cans, from afar."
On the same day, half of a newspaper in Hangzhou was bought out. On a gray background, the words "Jiaming Foods: Redefining Healthy Food" were written in huge letters. Below that was a line of smaller print: "Small Canned Foods: Newly Launched, Arriving in Hangzhou in the Next Second."
Early in the morning, besides a large stack of newspapers, there was also a latest market research report, not only for Wahaha but also for Jiaming Foods, a whole stack of them, placed on my desk.
Mr. Zong arrived at the office around 6 a.m., and his home phone was ringing off the hook this morning. They were caught off guard.
Meanwhile, the front pages of major northern provinces were all about the commencement of operations at Baodi Jiaming Food Factory. It could be said that on this morning, Lu Feng dominated the headlines of half of China.
Inside the meeting room, there were at least fifty or sixty people, all staring wide-eyed at each other's newspapers.
“I went to Xiaoshan yesterday and they did indeed put up the Four Heavenly Kings banner. They said they had a cooperation agreement. This is a major intelligence failure.”
The marketing manager hurriedly said, "From what I understand, Jiaming Foods really doesn't have much money. These factories were entirely given to them through investment promotion. Each factory should have an annual income of around ten million, plus the raw material processing plant, let's say twenty million. Can they afford to hire four people?"
"They're not going to use leverage. I heard they have ten more factories to deal with. We couldn't get the CCTV advertising deal, but they want to get the Four Heavenly Kings."
"It might be fake. Let's wait for the lawsuit. Besides, what does this newspaper mean?"
"This guy is just looking for trouble. We're in a passive position right now. If we respond, it'll look like a big factory like ours is bullying him. If we don't respond, it'll look like we're afraid to mess with him. Isn't that just being a rogue?"
President Zong flipped through the newspaper and said, "Alright, it doesn't matter whether we respond or not. His product launch was a complete success. Shamelessness is invincible. Let's ignore him. Just hold a press conference and say that we will take care of small northern factories like Jiaming Foods in the market."
"What if they provoke us again?"
“I have the phone number of the CEO of Jiaming Foods. I’ll give him a call tonight.” President Zong stood up and said, “Everyone, just focus on your own tasks and proceed step by step. We need to establish a presence in the northern market as soon as possible. We can learn from Jiaming Foods’ land acquisition model and find alternative factories for production first.”
Mr. Zong glanced at the newspaper, then angrily threw it into the trash can. His life had been full of ups and downs, and he had seen all kinds of people. He wasn't afraid of the rich or the powerful, but he was afraid of scoundrels.
Now it seems that Lu Feng is the kind of person who is both poor and difficult to deal with. Wahaha is currently at its peak, and anything associated with him is a natural advertisement.
It's like an unknown boxer who publicly provokes and insults the champion. If the champion fights him and the boxer loses, the boxer will say that he lost to the champion. If the champion ignores him, the boxer can keep cursing him, saying that the champion is a coward and doesn't dare to fight him.
Over time, the public will associate the boxing champion with him. This is called "opportunistic marketing" or "bundled marketing." It's shameless, but it really saves money!
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