Zong is naturally very familiar with this method. The problem is that a toad doesn't bite, but it's disgusting. He's already been disgusted enough today.
Throughout the day, Lu Feng not only caused a stir in the business world, but also affected the entertainment industry. Under the influence of the fan economy, some girls who liked the Four Heavenly Kings became the first batch of buyers of Jiamei Foods.
The phones at all of Jiaming Foods' factories were ringing non-stop. No one knew how much stock had been sold, but the calls were endless, with all sorts of interview requests coming in.
Lu Feng received many phone calls throughout the day, all wishing his new product great success. At five o'clock in the evening, the office phone rang.
Who is it?
"Is this President Lu?" It was President Zong's voice on the other end of the phone.
Lu Feng raised an eyebrow, somewhat surprised that President Zong was calling at this time. However, the fact that he had been able to remain calm and wait until now meant he must have been in quite a few meetings. Lu Feng knew that Wahaha must be furious by now.
"It's me, who are you?"
"I am Zong Qinghou."
"President Zong, today is truly a double celebration! Why are you calling me?" Lu Feng said with a grin.
“Mr. Lu, I’m a bit older than you, I could be your uncle. You have a long life ahead of you, don’t try to get involved in some gray areas. Just do business properly. I’m older than you, I don’t want to stoop to your level.”
"You're being a bit harsh. We're all businessmen, and we each use our own methods!"
"Then you should do a proper advertisement."
"I don't have any money!" Lu Feng said bluntly. "If I had money, would I be doing this? Let's be frank, you can't get rid of me. Wahaha is famous all over the country now. If I don't stick with you, who else can I stick with?"
On the other end of the phone, President Zong was somewhat taken aback by Lu Feng's frankness. After a long pause, he sneered, "You're shameless in a very open way."
"I'm a real scoundrel. You think you can get rid of me so easily?"
"Is that so? Then I'll take you down. I need your factory in the north. Since you've forced me to take action, don't blame me for being ruthless to you. To be honest, in my eyes, Jiaming Foods is too weak. Even if you use some means to acquire some factories, it's still very weak. Although you're ranked second in the list of emerging private food enterprises, the gap between second and first is sometimes bigger than the difference between heaven and earth."
"Then let's have a go."
"Okay, wait." The phone call ended.
Lu Feng pressed the hang-up button and then realized that Gao Zhiwei and a group of executives had walked in at some point, obviously having heard everything on the phone.
"Mr. Lu, are we sure we want to go against them? Besides, the Four Heavenly Kings endorsement still seems a bit risky," the marketing manager said worriedly.
"Let's sue then. Just because they're the four of them doesn't mean they're the Four Heavenly Kings. We'll just say the picture was wrong." Lu Feng asked, "Have the sales figures come out yet?"
"No, this kind of data is hard to track. However, according to the data provided by the six factories, the total distribution volume in the past two days was 1.4 million bottles, and the total sales volume of other snacks exceeded 2.3 million. We are still expanding the market. The marketing department estimates that the snack market is around 20 million, and the small canned food market is between 100 million and 500 million."
"Tomorrow, continue buying newspaper pages in Hangzhou and write that Jiaming Foods' sales have exceeded ten million bottles, enough to circle the earth."
"Isn't this kind of publicity excessive?"
"Just do what I tell you to do. Also, tell all the factories to accept any interviews from newspapers or TV stations. Let them remember one thing: 'Don't be afraid to make a statement that shocks the world.' Be a little arrogant." Lu Feng said to the marketing manager, "And about the Four Heavenly Kings, don't just say one thing and call it a day. Keep going back and forth. If you're doing this with the Four Heavenly Kings today and that with them tomorrow, play around with them for a few months, then we'll pay them a sum of money and call it a day. Understand?"
"Know!"
"Create the impression that foreign products and the Four Heavenly Kings are eating our products, implying to the general public that our products are specially supplied. Find a few people, put on white coats, take a set of photos in the laboratory, and use some chemical symbols. Learn to use mysticism. Ordinary people won't understand, so they will think it's high-end."
"OK!"
Lu Feng's marketing methods are absolutely ahead of their time. Nowadays, TV commercials usually just show a factory and have someone holding a product and saying, "Buy this or that," which is very simple and straightforward.
If marketing today is a simple, honest girl, then Lu Feng is an old rogue.
"This canned food doesn't seem to be selling very well," Gao Zhiwei muttered to himself. Considering the sales volume of the factory's snacks, the canned food, despite such a large-scale event, didn't seem to be selling very well today. 1.4 million bottles hadn't been snapped up.
Gao Zhiwei has worked for two companies, Wahaha and Jiaming Foods. Both of their products are selling like hotcakes. There are only two companies like that in the whole country. If the small canned food is snapped up, 1.4 million bottles can be sold on the first day. I guess the whole country will be well-off.
"No rush, let the ads run for a while. Get everything done for tomorrow, then let's go home early." Lu Feng stood up and packed his things.
Lu Feng estimates the sales volume of the small canned food to be around 30 million bottles, because Wahaha Nutritional Liquid produced the same amount that year. Sixteen factories produce these, and they also produce snacks and other products that will be developed later.
Once all sixteen factories are developed, the land area will be sufficient to support a food group worth tens of billions. Lu Feng's design for Jiaming Foods is based on the requirements of thirty years from now.
It was past 7 p.m., and the lights in Wahaha's conference room were still on. Senior management already knew that things had been turbulent these past two days, and it seemed that it wasn't a market issue, but rather a matter with the competitors.
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