The marketing manager stared blankly at Lu Feng. Although he was his boss, he still thought Lu Feng was really shameless. Such methods could infuriate people.
"If Wahaha messes with me today, tomorrow you can find a newspaper or TV station to keep an eye on me and make sure I get Wahaha nutritional liquid. They advertise it as all-natural, but they say it contains added flavorings. And the nutritional liquid keeps advertising that it's good for appetite and can cure children's lack of appetite. Just ask them whether this kind of thing is medicine or food."
That's ruthless!
That's too harsh. The main function of nutritional drinks is to stimulate children's appetite. They contain ingredients like hawthorn, red dates, and honey. Once they are classified as medicine, they become completely useless.
"Also, this month we've set targets for the marketing departments of all the major factories: 700,000 small cans of food by the end of the month. If they don't sell, the marketing manager will be fired. They'll have to push their way into wholesale markets, convenience stores, and supply and marketing cooperatives, opening up sales channels from cities to rural areas."
"I'll go back to the meeting now."
"Are you feeling better now?" Zhang Fengxia came out with a glass of water and asked, "You were being a bit too ruthless. It felt like you were trying to kill him completely."
"Who will kill whom is still uncertain." Lu Feng drank his water. Wahaha Nutritional Liquid was indeed classified as a medicine, but it was actually a drug. Then they launched AD Calcium Milk, and the products exploded in popularity.
For the entire afternoon, Lu Feng sat in his seat in a daze, constantly putting himself in Zong Zong's shoes and figuring out how to deal with him. For a new brand, attacking the product positioning is definitely a very effective tactic.
The small canned food is advertised as using overseas technology and standards, and even subtly claims that the oranges used are from overseas, with an overseas laboratory team providing nutritional support, in order to position it as a high-end product.
If all of these are proven false, it will be a fatal blow to the product positioning of the small canned food. It will become a product that tests people's intelligence, and buyers will not feel envied by others, but will even be ridiculed.
Lu Feng sat up abruptly, breaking out in a cold sweat. This weakness of his was too fatal. He stood up and hurriedly went to Gao Zhiwei's office, only to find no one there. He asked someone in the next office and learned that Gao Zhiwei was in the conference room.
Upon entering the conference room and opening the door, all eyes immediately turned to Lu Feng.
"Mr. Lu, is something the matter?" Gao Zhiwei asked, puzzled.
"Come out for a moment."
Gao Zhiwei came out and asked, "What's wrong?"
"How about we go on a business trip now?" Lu Feng asked.
"Huh? What's the matter? Why are you in such a hurry?"
“A loophole, a loophole in my product positioning design. Now we need a lab, a group of foreigners. There will probably be a lot of reporters coming to interview us in the next few days. As for overseas labs and overseas technology, let them investigate.” Lu Feng looked at Gao Zhiwei and asked, “Which city do you think would be best to locate it in?”
It took Gao Zhiwei a while to realize that the "laboratory" thing was just a misleading term used in product promotion, and no one would take it seriously. Now that they were going head-to-head, if the product positioning was shaken, everything would be over.
“Shenzhen has a lot of foreigners there, and I’m familiar with the area because I used to be in charge of Wahaha’s market.”
"Okay, I'll see you off. Let's go to the airport in the next city and see if there are any tickets." As he spoke, Lu Feng went to his office to get his coat, and the two of them hurriedly left the factory.
Around 7 p.m., a plane bound for Shenzhen took off. At the same time, Jiaming Foods also responded to the news. Major newspapers and magazines flocked to the scene, and some sensitive newspapers had already sensed something was going on and began to use headlines about a business war.
A commercial war has broken out under free market competition, with all sorts of ruthless tactics used, blurring the lines between good and bad.
The next morning, the Four Heavenly Kings dominated the news, both on television and in print. They were now the absolute traffic drivers, and Wahaha and Jiaming Foods were clearly seizing the opportunity to attract attention.
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