"No way!" Lu Feng shook his head. This round was too crucial. If they were surrounded and blocked, they would be at a complete disadvantage. They couldn't afford to lose. Zhu Lidong was capable, but what if he failed this time?
“I have to do it myself, I have to run the whole thing myself. A month is too long. If we’re going to do it, let’s do it big.” Lu Feng muttered as he leaned back in his chair, “Ten days, more than 70% of the sales volume.”
"What?" Zhang Fengxia asked in disbelief, "What did you say?"
“I said, within ten days, we will make Wepda TVs account for more than 70% of the local market.”
Upon hearing this, not only Zhang Fengxia, but all the other managers felt that Lu Feng was exaggerating. Putting aside everything else, Weipuda is a new brand with low market recognition. Even if it's cheap, it will be difficult to push the products out of the market unless they lose money!
"President Lu, I think we should listen to President Zhu's opinion."
The other managers nodded in agreement. Although they didn't understand the market, they felt that such an astonishing speed was something no one could achieve.
Although Zhang Fengxia knew Lu Feng was capable, the timeframe and performance he mentioned were definitely beyond what human power could achieve. She said, "You want to use money to overwhelm the market first? To drive them all away?"
"Throw money at them? They have eight companies, not just one. With this kind of relentless competition, how much money do I have to burn?" Lu Feng stood up and said, "To sell well, it's not about selling cheaply, it's about selling expensively, understand?"
Is it expensive?
Upon hearing this, everyone present was completely bewildered!
Lu Feng didn't want to say much. Just as he was about to let them leave, Zhu Lidong returned, looking slightly worried. He said, "I just received a call from a friend who said that Lenovo is involved in this. They want to launch a sniping campaign against us locally. Starting tomorrow, prices will be gradually released, with Jiakang's short-term promotion offering the biggest price drop."
Lu Feng nodded. He had anticipated this situation, but he hadn't expected it to happen so quickly. He took a deep breath and asked, "What are your thoughts? You can tell me."
“The local market is a small battle, and I think we must win this one. If we lose, it will be difficult to make progress. So I think the most direct way is to lower the price of new products and follow up with services. For example, if people in the village order a TV, we can deliver it back to the village for free.”
“These companies have been deeply rooted in the local market for several years, which we cannot compare with. During this period, the entire industry’s attention will inevitably be focused here. We don’t need to win. With the market pressure from eight companies, we just need to hold on, which is a victory.” Zhu Lidong thought for a moment and said, “We need to make our stance clear first, and we can also take advantage of this time to expand into other markets.”
Those present nodded in agreement. This was the conservative approach to dealing with the combined pressure from eight companies. Being able to withstand it was a victory, and a very respectable one at that.
As for the situation Lu Feng just described, it's practically like a dream.
Lu Feng agreed with Zhu Lidong's idea, but these are extraordinary times. He nodded and said, "It's possible, but lowering the price immediately after launch would damage the brand's image. I don't think that's feasible. Let's switch to my plan!"
"Your plan?" Zhu Lidong looked at Lu Feng with some confusion. Hadn't the marketing aspect been handed over to him?
Lu Feng nodded and said, "First, raise the price from the original market price of 3,500 yuan to 4,500 yuan. At the same time, strengthen brand promotion and carry out billboard and television advertising in sales channels at all levels!"
"From 3,500 to 4,500?" Zhu Lidong exclaimed. He felt that Lu Feng was committing suicide. This price was not competitive at the terminal level, not to mention that eight companies were preparing to lower prices and promote sales.
"No, absolutely not!" Zhu Lidong shook his head and said, "This price is like flying a plane into a mountain, I won't agree to it."
“I have an idea, and I can guarantee the market, so it’s settled,” Lu Feng decided.
"What do you mean it's settled? I'm in charge of the market, what gives you the right to make that decision?" Zhu Lidong shouted.
"I said it's settled, and that's it. I'm the boss, you know that!"
"But you told me you handed everything over to me, and you even called me your own brother. How can you change your tune so easily?" Zhu Lidong said angrily, "You change your tune faster than you can take off your pants!"
“He can take off his pants much faster than that,” Zhang Fengxia joked.
Instantly, all eyes were on Zhang Fengxia, staring wide-eyed.
"I...I was just kidding, I really haven't seen it before..." Zhang Fengxia couldn't continue. She felt that the topic had already gone a bit off track, and no matter how she tried to steer it back, it probably wouldn't work!
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