Zhu Lidong shifted his attention from Zhang Fengxia to Lu Feng, sat down and shook his head, saying, "I can't agree to this without a good reason."
"You can do it your way, but you have to sign a guarantee that within ten days, if we account for more than 70% of the sales, I'll let you do whatever you want."
"How is this possible?" Zhu Lidong exclaimed. In just ten days, a new brand could achieve this sales volume under the combined pressure of eight companies. It was simply impossible.
"If you can't do it, then do it!"
"You can do it?" Zhu Lidong's eyes were full of doubt; the idea seemed absurd to anyone who heard it.
Not to mention Zhu Lidong, everyone present thought Lu Feng was playing around. Only Zhang Fengxia was still skeptical and dared not say anything at this moment.
"I can do it, and we'll see when the time comes!" Lu Feng looked at everyone present and said, "Just do as I say. In terms of publicity, increase the association with foreign brands and technologies to give people a high-end feeling. At the same time, print some scratch-off prize tickets with denominations of fifty yuan, one hundred yuan, and ten yuan, and also print some one thousand yuan ones!"
No one knew what Lu Feng was planning to do, so they could only nod and do as he said!
By evening, the first batch of television sets had been packaged and loaded onto trucks, and were being distributed throughout the city. At 8 p.m., the offices were still brightly lit, and the first day of production was destined to be busy.
Moreover, Lu Feng now lives in the office and is busy until late at night, holding one meeting after another. He has to be involved in almost everything on the front lines.
There were over two hundred television sets piled up in the factory warehouse that hadn't been moved. Lu Feng walked around and asked, "Quality inspection must be strengthened. Even one defective set will affect our reputation, understand?"
"President Lu, rest assured, other factories have two quality inspections, but we have five today, and we also conduct power-on tests, signal tests, and voltage fluctuation tests. We are no worse than first-tier manufacturers."
How many units were produced today?
"More than 1,600 units. The quality inspection process is a bit cumbersome. A production line should be able to produce 2,000 units per day when fully staffed. If we only produce core components and do not assemble them, an annual production of one million units is not a problem."
Lu Feng nodded slightly, walked out of the warehouse, and said to Zhu Lidong beside him, "Tomorrow, have everyone from the marketing and advertising departments go out and help the distributors expand into lower-tier markets, and at the same time help with promotions. Help them complete the task as soon as possible!"
"Okay, are there any specific requirements?"
"Just do your best to handle it well. Tell everyone it's an event with raffle tickets that offer discounts of ten, fifty, or one hundred yuan." Lu Feng stopped and said, "Don't write down the one-thousand-yuan tickets. Also, remember to mix the one-thousand-yuan tickets into the ten-yuan ones."
"What does this mean?" Zhu Lidong frowned slightly and said, "Actually, it's still being sold at 3,500?"
“Yes, but we can’t do it openly. This is a psychological effect, not marketing. When facing fierce opponents, we can only come up with some tricks.” Lu Feng patted Zhu Lidong on the shoulder and sighed.
"Why not just lower the price directly? A price reduction of 1,000 yuan would be enough to be used as an advertisement."
“There’s a saying in psychology: everyone in this world is a weirdo, it’s just that some people haven’t realized it yet. Everyone has a little tickle in their heart.” Lu Feng took a deep breath, put his hands in his pockets and said, “I just want to tickle the customer’s tickle. No one is allowed to tell anyone about this plan.”
Zhu Lidong still couldn't understand it. He couldn't figure out the underlying principles. He had his own set of methods for market promotion and brand building, but Lu Feng's approach puzzled him.
He quickly walked up to her and asked, "I don't know what you're talking about."
“Let me give you an analogy. Imagine two restaurants with similar tastes and decor. One offers a direct discount: spend over 100 yuan and get 10 yuan off. The other doesn’t offer a discount, but it’s incredibly popular because the owner hired a waiter who has hearing problems,” Lu Feng said, looking at him.
Zhu Lidong, full of questions, stopped and asked in bewilderment, "A waiter with hearing problems?"
"Not only is she hard of hearing, but she also can't do math. She gets confused when there are a lot of people around. For example, she might write 'one yuan' instead of 'fish-flavored shredded pork' (a type of shredded pork with garlic sauce). If she doesn't know the price, she'll ask the people in the kitchen. But if she can't hear clearly, she might write down 'two mao' instead of 'two yuan' when they call out from inside. Sometimes she even forgets to ask for money altogether. If you were in her shoes, which restaurant would you go to?"
"I'll definitely go to this one. I might get a great deal. I wouldn't even care about a ten-yuan discount over there!"
“That’s right. The restaurant is run by a couple. One pretends to be deaf, and the other pretends to be mute. They cleverly control their daily loss rate, no more, no less, just like the restaurant next door, ten percent!” Lu Feng took out a cigarette from his pocket and handed it to Zhu Lidong, saying, “There are no fools in this world. Anyone who can be seen as smart is an idiot. True wisdom lies in feigning foolishness. When the whole world thinks you’re a fool, you’ll be able to make a lot of money.”
"It has a philosophical flavor!" Zhu Lidong said, lighting a cigarette. "We could learn from this in terms of market expansion."
"No, no, no!" Lu Feng waved his hands repeatedly and said, "After you get through this hurdle, you should proceed steadily and make horizontal progress. Launch TV commercials and market layouts as needed."
“You don’t even have that surname yourself.” Zhu Lidong shook his head and said, “I admit that your approach might work, but I absolutely do not believe that you can achieve the results you mentioned within ten days.”
"We'll see in ten days. I trust you completely and don't want our chat to end up printed out and on someone's desk a dozen hours later." Lu Feng patted him on the shoulder and said, "Get some rest."
My dear reader, there's more to this chapter! Please click the next page to continue reading—even more exciting content awaits!
Continue read on readnovelmtl.com
