Lu Feng had already described all the footage. If he, as a director, still couldn't understand it, he might as well just kill himself. But he simply couldn't bear to watch this content.
"No problem, the final cut should be around forty seconds long. Post-production is also relatively simple, and it should be completed within a week," Director Wang said after thinking for a moment.
"It would be best to hurry. Getting it approved by CCTV and scheduling it will take time." Lu Feng thought for a moment and said, "Three days! How about that?"
Before Director Wang could speak, Vice President Mei, who was standing to the side, said, "No problem, everyone work overtime and treat this advertisement as our current priority."
"Okay, I'll tell the marketing department to come back in three days to pick up the final cut." Lu Feng glanced at the time; it was already past four in the afternoon. Everything that needed to be filmed had been done. He looked at Kevin and Du Guoying, who had been with him all day.
"I'm going back; there's still a lot to do over there."
"Mr. Lu, let me see you off!" said Vice President Mei.
Inside the elevator, Lu Feng said, "You saw it too, the whole thing was filmed according to my ideas. You, as the supervisor, have been watching all day. You'd better keep your word!"
Kevin was initially worried that Lu Feng would use a straightforward approach, simply listing the product and telling users the price. Even if such an advertisement failed, it would still attract a large number of users. However, Lu Feng insisted on using his "artistic talent," which made Kevin feel that he had it in the bag.
"Don't worry, I always keep my word. I'm just afraid you might not keep your word later." Kevin smiled smugly.
After Lu Feng and his group left, Director Wang sat there looking at the pile of stuff they had filmed that day, his head buzzing with discomfort. This was definitely the worst thing he had ever made.
He couldn't handle handing the film over to the post-production team, so he contacted a few local commercial directors and went out for drinks.
At the dinner table, Director Wang complained bitterly, believing that Lu Feng was completely ruining Andy Lau's image. He said to the two commercial directors, "Let me tell you, the finished product is unwatchable. It's like a ghost having a seizure. The background is blue, yellow, and white, and those girls are dressed fashionably with makeup like they're on a fashion show. They're gesturing with their hands to say six. Six cents, holy crap!"
The crowd burst into laughter. One of the directors laughed and said, "They have money, and that's the kind of artistic feel they want. As for the advertising effect, who cares? Don't be fooled by big stars; they're all well-behaved in front of rich people."
“I used to serve a very rich CEO, and I noticed something. These CEOs weren’t very educated; some couldn’t even read, but they insisted on acting like they were very knowledgeable and wanted to get involved in everything.”
"He's just putting on airs, he's doing it to make money, so let's just put up with it!"
Another director sat there silently, pondering the images Director Wang had described, when he suddenly spoke up: "I think this advertisement might be very successful."
"Possibly? How so?"
"Advertising is about spreading the word, and being vague and mysterious is also a form of publicity!"
Everyone laughed and didn't take it seriously, continuing to drink.
.............
Bird's advertising has been outsourced, and it's estimated to have recently gone live. They've also been negotiating with CCTV, but their advertising frequency is definitely not high. They mainly focus on local TV stations, where the prices are lower and the advertising can be bombarded intensively.
Motorola, on the other hand, has ready-made advertisements. All they need to do is add voice-over in post-production. The advertisements are also big-budget international productions, and they've already signed contracts recently.
The three companies are all making similar moves. Unlike the electronics industry, the telecommunications industry doesn't give anyone time to breathe; it's as if the final battle is just around the corner.
Not only the three companies, but Ericsson has also recently become somewhat nervous due to Motorola's actions, submitting its network access application again and requesting an increase in its marketing budget from headquarters.
Since the middle of last year, when Jiafeng Electronics announced its entry into the communications field, the entire industry has been shrouded in gloom. Now, tensions are running high. At the end of last year, the State Post Bureau issued several guiding opinions on the development of wireless communications, focusing on how domestic wireless communications should proceed over the next ten years.
Wireless communication is not only a matter of people's livelihood, but also an important strategic issue. We encourage domestic private enterprises to increase their R&D investment, and at the same time, we will increase the construction of signal base stations in the next ten years to ensure that the established goals are achieved on schedule.
For a country, highways are important, and wireless communication highways are also important. As long as information is readily available, transactions will be easier and it will benefit economic development. In the past year, highways between many provinces have been opened up, and it is expected that by the end of the 1990s, highways between major provinces across the country will be basically completed.
According to the plan, the highways connecting provinces will be completed in the 1990s, and the highways connecting cities will be completed from 2000 to 2010, realizing a north-south thoroughfare.
According to the plan, the number of wireless phone users reached one million by the end of the 1990s and exceeded one hundred million by 2010.
Reality, however, always surprises us. These plans were based on the current development situation, and some were even somewhat overly ambitious. The fact that plans cannot keep up with changes is the best description of the past twenty years.
Jiafeng Electronics is a good company, and Lu Feng is a person who dares to think and act. These are two points that many leaders agree on. It's not easy to find such a company, and they don't want anything to go wrong.
Huang Youwei, in particular, has genuine feelings for Jiafeng Electronics. After all, there aren't many 'pure idealists' like Lu Feng.
Inside the provincial government office, there was a sheet of internal reference report paper in front of him. He had just spoken with some leaders from other provinces, and many of them agreed that Jiafeng Electronics had really acted rashly this time.
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