Sean took a walk around the company and was not optimistic about the current state of this branch. The requirement to go abroad was to be able to speak English, which kept many experienced managers out.
The current employees are mostly young people with little experience, and the overseas market is quite complex; they are not capable of handling these situations.
After spending two hours in the company, with the man with the high nose and the blond-haired man taking notes, they came downstairs. Sean said to them, "These problems are fatal in company management. In the future, when you observe a company, if you see similar problems in its internal management, you must pay more attention."
The two nodded in agreement. Their assessment of Jiafeng Electronics' branch was that it had chaotic internal management, low staff quality, no market goals, and the whole company was like a headless fly.
London covers an area of 1,500 square kilometers, which is about the size of a large county town in China. This tiny place is divided into 22 boroughs, with the River Thames as the dividing line. The City of London is the core area of the city. If you take a bus to the outer ring road, you will be close to the suburbs in less than an hour.
Lu Feng led seven or eight people to the agricultural product distribution area, which is the cheapest place in the city for all kinds of products. It mainly focuses on wholesale, with products coming from all over the country and even overseas, and then being distributed to major supermarkets.
Therefore, most of the people shopping here are poor or elderly. The elderly do not work and drive or take the subway to buy groceries.
The large parking lot outside the distribution area was already full of cars. Lu Feng watched as many elderly people pushed shopping carts out and loaded their things into them.
"Everyone, come here for a moment." Lu Feng gathered everyone together and instructed, "Today is also an opportunity for everyone to practice their spoken English. The main task today is to investigate their daily lives, what they usually do, and if you can get one thing for free, from food such as eggs, milk powder, chicken, and seafood, to daily necessities, the total value cannot exceed ten pounds, understand?"
"Okay!!"
They agreed to meet here two hours later. Lu Feng started to get busy with his own things. Not far away, a man in his fifties or sixties pushed a cart over. Lu Feng walked towards him and smiled, saying, "Hello, I work for a newspaper and would like to conduct a small survey."
The man stopped and glanced at Lu Feng, raising an eyebrow with interest.
"Oh ho ho, of course I'd love to."
"What do you need most in your life right now?" Lu Feng asked him first.
The man pouted, thought for a moment, and said, "Of course, I need a handsome guy like you."
"Um..." Lu Feng sensed the atmosphere was a bit strange and quickly said, "If you were given a free gift under ten pounds, what would you choose? Chicken, eggs, milk powder..."
Before Lu Feng could finish speaking, the old man gave him a flirtatious look and interrupted, "How about coming to my house for chicken tonight? Look at my chicken, it's super... big!"
Lu Feng noticed the earring in his ear and quickly made an excuse to leave. He then interviewed several older men, all of whom were very interested in Lu Feng.
"Damn it, did I go abroad?" Lu Feng was speechless, standing there cursing, "If you didn't know better, you'd think I was in Dongdan Park!"
Lu Feng scanned the crowd, this time targeting a blonde woman in her forties. He stepped forward and said, "Madam, hello. If you were given a free gift worth up to ten pounds, what would you choose? Chicken, eggs, or milk powder?"
She looked at Lu Feng, gripping the handle of the shopping cart with a slightly nervous expression. Inside were some promotional items, not many. She said, "I'm not buying anything, don't try to sell me anything."
“This isn’t a sales pitch. We’re from a newspaper, conducting a simple survey,” Lu Feng asked.
“Anything is fine, I need all three of them.” She looked at Lu Feng with a downcast expression and said, “I’m divorced now, and I have a two-year-old child. I just lost my job the day before yesterday, and I really don’t know what to do.”
“It will be alright,” Lu Feng comforted him. “We have an event in a few days. You don’t need to do anything. Just go and you’ll receive a gift worth ten pounds. I can contact you then.”
"Really?" Her eyes reddened slightly as she looked at Lu Feng and kept thanking him. Because her home phone was out of service, she left her neighbor's phone number.
In one afternoon, Lu Feng interviewed hundreds of people, gaining a basic understanding of their lifestyles and recent conditions. The majority of those who came to the market to buy daily necessities were from suburban towns and villages, and their living conditions were very poor. Some worked on farms, breeding farms, and factories, while others were domestic helpers in suburban villas.
There is a large unemployed population; the rich are truly rich, and the poor are truly poor. Many people get divorced in middle age and, coupled with job loss, barely make ends meet. Consumerism is rampant among young people, and overspending is common.
It was already evening when we got back to the company. Over the past two days, everyone had moved out of the hotel and rented an apartment not far away. Two people shared a room, and the conditions were quite good. Lu Feng also lived there.
Around 7 p.m., after a quick meal, the group in the meeting room summarized the situation. The promotional leaflets had been made, and Lu Feng reviewed them, selecting one that was simple and stylish. Production would officially begin tomorrow.
Inside the meeting room, Lu Feng flipped through the compiled interviews in front of him. Unlike the situation in China, the gifts were not eggs, chicken, or milk powder, but fast food vouchers. They preferred to do nothing and simply use the vouchers to go out and have a meal.
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