Chapter 335 Zheng Hongtao 3
Rongcheng.
Zheng family.
It is the Chinese New Year period, and Zheng Hongtao has returned to his old house. Now Zheng Hongtao is doing business seriously. Although he did not go through the system as his father expected, he is on the right track.
Zheng Hongtao earned more than 100,000 yuan this year, which had a great psychological impact on Zheng Guoqi.
Ten thousand yuan households are a rare species, but my family has produced a hundred thousand yuan household, and that happened in just one year.
"Hong Tao."
Zheng Guoqi looked at his son, smiled and waved, indicating that he should sit on the sofa opposite him and chat.
"What's up dad?"
Zheng Hongtao was still very afraid of his father and sat obediently opposite him.
"For the business you're doing, although you are the general agent in Rongcheng, the supply of goods is not in your hands. This way, you are always giving others a handle. They can cut off your supply of goods at any time. Have you ever thought about starting a new business?"
This was the first time Zheng Guoqi talked to his son about business.
Being in a position like theirs, doing business is actually quite easy, as the angles they consider issues are different from those of ordinary people.
Zheng Hongtao only saw the market in Rongcheng, while Zheng Guoqi saw the lifeblood of the business.
"Although I still get the goods from Brother Yi, I am now directly connected with Comrade Zhang in Shenzhen, so there will be no problem with the supply of goods."
Zheng Hongtao also felt a little strange that his father was willing to talk about this topic.
What Zheng Hongtao didn't know was that the mainland had already introduced advanced technology for producing televisions, and even Rongcheng would be opening a radio factory by the end of this year, and televisions would naturally be among them.
The current environment is to strive to keep pace with the world and continuously introduce advanced production technology. The problem of supply of televisions is not who to get from as Zheng Hongtao said, but that you do not have a factory.
The factory is your foundation.
Once the Rongcheng radio factory is opened and advanced production lines are introduced, the television market will be impacted.
You are just getting the goods from someone else, and here you are the manufacturer, which is totally uncompetitive.
All the goods in the supply and marketing cooperatives are basically unified across the country. If the factory wants to maintain its operation, doesn’t it know that the televisions sold by Zheng Hongtao and others now do not require tickets? Who will be responsible if the televisions produced by the factory are unsaleable in the future?
The only way to break this deadlock is to cater to market demand, that is, to cancel the ticket requirement for purchasing televisions and take back markets such as Junshan in Rongcheng.
Alternatively, there are two options: giving more TV tickets to factory workers. However, home appliances in cities are starting to become unsalable, and workers make up only a small proportion of the country's population, so canceling TV tickets is inevitable.
The remaining competition is price. If the price is reduced by just 100 yuan, Zheng Hongtao and his friends will have to buy a TV.
"What your father said is not consistent with what you think. Your father means that you don't have the confidence to compete. Now we have introduced the advanced production technology of the island country.
In addition, Rongcheng is also going to open a radio factory, and the main home appliances it will produce include televisions and tape recorders.
You are not the source wholesaler. Once the factory wants to take back the market to reduce the price and cancel the purchase by invoice, you will have no advantage. ”
When Mr. Zheng saw that his grandson didn't turn the corner, he spoke out to remind him.
Although he has retired, he still knows a lot of things. As long as his grandson makes money honestly and does not bully others or force sales, he is of course willing to give him some reminders.
Although he didn't like doing business, it was his grandson who took this path.
Zheng Hongtao was stunned when he heard this. He knew that his grandfather and father would not lie, so this was very likely true. Once the factory really wanted to take back the market, it would be a blow to them.
This is a big blow. Once a large amount of goods are purchased and the market suddenly changes like this, the market will have to sell at a loss.
"Dad, what do you think I should do?"
Zheng Hongtao looked at his father and asked.
“You can put the TV business aside and transfer it to your subordinates. It will take at least half a year to set up the factory. You can distribute some of the profits to your subordinates and shift your focus to other areas.
Whatever you do, you have to get to the source. ”
Zheng Guoqi laughed.
"You can't even finish your words when talking to your son, you sir."
Mr. Zheng shook his head.
"What's the meaning?"
Zheng Hongtao was a little confused.
“No matter what business you are in, at least you have to have pricing power. Once the market fluctuates, you at least have the ability and voice to respond accordingly, just like the TV issue I just mentioned.
Although your current purchase price is 500 yuan, what will you do if the radio factory sells the televisions for 320 yuan each? ”
After listening to the old man's words, Zheng Guoqi felt that his son was still too young.
"But if you have a production line, you have the confidence to lower the price to compete for the market, and at the same time conduct a new round of research and development internally. As long as the new products come out in advance, you can set a new round of prices again."
Zheng Guoqi said with a smile.
"But where can I get a TV production line?"
Zheng Hongtao looked at his father helplessly.
"Let me just give you an analogy. You still want to build a TV production line."
Zheng Guoqi was so angry at his son that he just wanted to curse. The TV production line was the treasure of the factory no matter it was in Shanghai or Tianjin. Even if it came to Rongcheng, it was still the treasure of the factory and it would not be sold to outsiders. He was just making an analogy and this fool didn't understand what he was saying at all.
"You wouldn't share this information with the people who bring you into business? You can't imagine how anyone could think of this."
Zheng Guoqi was really helpless, but he felt relieved when he thought of Zhao Yi. People who had connections to do business in the special economic zone at the beginning would not fail to understand what he said.
"And hurry up and leave. I feel annoyed when I see you."
Zheng Guoqi rolled his eyes at his son.
Zheng Hongtao looked at his grandfather somewhat aggrieved, only to see Grandpa Zheng smile slightly and then shook his head. It seemed that his grandfather was not optimistic about him either.
"Grandpa, grandma, mom and dad, happy new year. I won't be an eyesore here anymore. Let's go, wife."
"Just leave, Juan will stay and chat with us to relieve our boredom."
Zheng Hongtao's mother waved her hand, indicating that her son could just go.
Looking at the happy atmosphere at home, Zheng Hongtao suddenly felt that he seemed a little redundant, so he had to leave the Zheng family's old house, went to his own warehouse, prepared a lot of gifts, and went to Pingyang City.
Pingyang City.
Zhao Yi was lying at home reading a newspaper. When he heard a knock on the door, he got up and walked towards the gate. As soon as he opened the gate, he saw Zheng Hongtao's smiling face.
Zhao Yi was still a little surprised.
"Comrade Zheng."
Zhao Yi was surprised.
"hey-hey."
Zheng Hongtao scratched his head embarrassedly.
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