After all the above procedures are completed, the local TV station in Shanghai can officially add the advertisement to the TV program and broadcast it on television at the time agreed upon with Xu An.
This series of complex and tedious procedures, with one, two, and three rounds of review, made Xu An's scalp tingle. And this was just a local TV station in Haishi, yet the review process was this strict. If he wanted to insert advertisements on Haiyang Provincial TV or even a national channel, wouldn't the process be incredibly long?
Xu An carefully took notes of the procedures explained by the local TV station staff in Shanghai, and after verifying that everything was correct, he hung up the phone. He then opened his contacts, found Awei's contact information, and dialed the number.
When Awei received Xu An's call, he assumed Xu An wanted him to film a new week's menu, and his mouth practically watered. But after chatting for a few minutes, he realized that Xu An wasn't filming flyers this time, but a commercial! A full ten-second commercial that would air on Shanghai TV during prime time!
He immediately became excited. He had been working at this company for quite some time, but the tasks he was assigned were usually small, piecemeal orders like those for Xu's Fast Food Restaurant. He had only observed a few advertising shoots and had never actually done one himself.
This time, Xu An took the initiative to approach him and even personally selected him for the shoot. How could he not be excited? He, Zhao Wei, had been working his way up in the advertising industry for many years and was finally stepping into a new phase!
After learning that Xu An wanted to film a type of food called 'Hellish Braised Food', which has the most extreme spiciness, Awei invited Xu An to bring the product to his studio for filming. There was a special room there for filming such extreme-tasting foods.
Having already invested so much effort and money in advertising, Xu An naturally wanted the advertisement to have the best effect, so he nodded in agreement to Awei's suggestion. After some further communication, Awei roughly understood the advertising effect Xu An wanted and suggested that he bring some of all the braised food varieties from the shop to enrich the advertising display and content. Xu An readily accepted this suggestion.
As he hung up the phone, Zhang Dezhen's freshly prepared braised dishes were ready. The rich, savory aroma of the braised dishes completely dispelled the remaining spicy smell of the hot pot in the shop. Xu An immediately breathed a sigh of relief; the No. 1 store could operate normally, and he no longer had to worry about customers not being able to adapt to the spicy atmosphere.
Then, Xu An went into the kitchen and took out five lunchboxes, selecting the three best-looking pieces of each type of braised dish and placing them in the lunchboxes. The lunchboxes contained shiitake mushrooms, kelp, corn, dried bean curd, pork intestines, braised pork belly, duck necks, chicken feet, and various flavors including five-spice, soy sauce, and spicy. The five lunchboxes were packed full.
When serving the spicy braised dishes, Xu An could always faintly smell the unique spicy aroma of "Shuan Shuan La". After asking Zhang Dezhen, he learned that the spicy braised dishes were cooked in the same broth used to cook the "Hellish Braised Dishes" yesterday, and therefore also had a hint of "Shuan Shuan La" aroma.
"I just tried it. The spicy aroma doesn't affect the taste of the spicy braised food at all; in fact, it adds a stimulating sensation." Zhang Dezhen tried to describe the feeling, but after gesturing for a long time, he couldn't find the right words, so he gave up and simply picked up a pair of chopsticks and handed them to Xu An so he could try it himself.
Xu An took the chopsticks and picked up a piece of spicy large intestine, putting it in his mouth. The first thing he felt was the terrifyingly spicy aroma, but when he bit into it, it was a normal spicy taste. However, today the spicy taste had a slight stimulating effect. After taking a bite, he felt as if his skull had been slightly lifted for 0.01 seconds before quickly closing again.
The unique aroma of the hot pot broth and the sensation of "lifting the top of your head" give this spicy braised dish a completely new feel! It adds layers of complexity to the spicy flavor!
After putting down his chopsticks, Xu An looked up at Zhang Dezhen and said earnestly, "Master Zhang, could you research how much 'shuan shuan chili' to add to the spicy flavor to achieve this texture? From now on, our spicy flavor will be based on this texture!"
Upon hearing this, Zhang Dezhen's smile froze instantly. This news was truly devastating! Although the taste was quite good, and he liked it very much, he wasn't a customer but a chef! A chef who directly handled the hot pot! The various horrific scenes from yesterday flashed through Zhang Dezhen's mind again, causing him to shudder involuntarily. It was truly too painful!
(End of this chapter)
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