The 'hellish braised meat' I made yesterday was sealed in an insulated box and placed in the freezer. Looking at the bright red 'hellish braised meat' through the insulated box, it gave people a harmless feeling.
Having experienced the heat of the previous night and knowing the power of this hot pot, Xu An didn't choose to open the insulated box to select the ingredients in the store. Instead, he took it to the alley behind the back door, walked to the farthest corner, and carefully opened the lid after being fully armed. A spicier smell than when the store opened in the morning swept out. This time, Xu An, who was prepared, only had red eyes and didn't sneeze, which could be considered an improvement.
After preparing all the products needed for the shoot and those that might be used, Xu An was about to leave with a large bag. He had barely stepped out of the Xu's Fast Food restaurant when he stopped abruptly. He could smell the unique aroma of Shuan Shuan La, which seeped into the air through the gaps in the lunchbox, lingering around him.
Taking the bus from Xu's Fast Food Restaurant to Red Brick Creative Park would take nearly forty minutes. This bus is direct, meaning Xu An would be carrying his "Shuan Shuan La" biochemical weapon on the same bus for a full forty minutes.
A scene appeared in Xu An's mind.
To avoid disturbing others, Xu An chose to sit in the last row of the bus and even opened the tiny window for ventilation, trying to minimize the impact. However, the potent spicy aroma of the hot pot was unaffected by any conditions, its smell slowly seeping from the lunchbox. At first, only Xu An could smell the pungent odor, but as time passed, the air in what was essentially a half-enclosed space on the bus was permeated by the spicy aroma, and the spiciness gradually intensified.
The first to be affected were the passengers sitting near Xu An, who began to sneeze. As the spiciness intensified and drifted further away, even passengers further afield started sneezing. Finally, the driver, sitting at the very front of the bus, also smelled the pungent odor and couldn't help but let out a loud sneeze. This sneeze caused his hand to tremble, making him turn the bus halfway around, or his foot to slam on the accelerator.
Just imagining the scene sent chills down Xu An's spine.
In the end, Xu An gave up the idea of taking a bus or taxi, took a thermos from the shop, fixed it to the back of his bicycle, and put the prepared braised food into the thermos.
Under the scorching sun, Xu An pedaled his bicycle with all his might, sweat seeping from his forehead, sliding down his face and neck, and finally disappearing into his chest.
Although Xu An and Awei had collaborated many times and for quite some time, it was always Awei who carried the equipment to Xu's Fast Food Restaurant for filming. This was Xu An's first time visiting the company where Awei worked. As soon as he arrived at the entrance, looking at the three-story building in front of him, Xu An couldn't help but click his tongue twice.
This three-story building is unique, with an exquisite and beautiful exterior and a distinctive architectural style. The staircase is predominantly off-white, complemented by large floor-to-ceiling windows and abundant greenery, giving it a vibrant yet elegant feel.
As Xu An entered the company carrying an insulated box, the first thing that caught his eye wasn't the fair-skinned, beautiful, and long-legged receptionists, but rather the five towering white display shelves on his left, filled with the company's award trophies and project presentations. A quick glance revealed numerous promotional posters for well-known brands in Shanghai.
Just as Xu An was browsing the trophies and proposals on the shelf, a clattering sound came from the huge white advertising staircase beside him. Looking up, he saw that it was Awei.
"Mr. Xu, come this way with me." Ah Wei was quite familiar with Xu An and knew that Xu An needed this urgently, so without much small talk, he led Xu An directly into a room with three doors.
As soon as they entered the room, Awei took out two sets of protective suits and gas masks from a cabinet against the wall. No wonder this studio is known for its expertise in photographing products with extremely strong odors; the equipment is truly comprehensive. What have Awei's company's employees been through to be so well-prepared?
The two had just discussed the advertising concept for Xu's Braised Food Shop over the phone, but the communication over the phone wasn't quite there yet. Awei took out a notebook, opened it, and began asking questions one by one based on the notes written inside.
For example, is this "Hellish Braised Food" the main product of Xu's Braised Food Shop or just a gimmick? Is it a permanent product or only available during promotional events? What are the restrictions on this promotion, are there any rewards, and if so, what are they? What kind of effect does this advertising campaign aim to achieve?
Ah Wei rattled off six questions in quick succession, leaving Xu An speechless. This advertising campaign was a promotional plan Xu An had come up with on a whim, and most of the questions Ah Wei asked were ones he hadn't even considered.
Professionals are indeed professionals; they've thought of everything thoroughly. Some expenses are worthwhile. So, Xu An upgraded the service by paying extra. Awei handled everything from copywriting and planning to submission, communication, and revisions. Xu An only needed to sit back and relax, waiting for Awei to deliver the finished advertisement for review.
The content to be filmed, the direction of filming, and the style of filming have all been confirmed. With thorough communication in the early stages, Xu An and Awei put on protective suits and gas masks, opened the insulated box that Xu An had brought, and took out the boxes of braised food one by one and placed them on the table. Finally, they opened all the lids of the braised food.
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