It has to be said that the performance of this gas mask is extremely superior. After wearing it, Xu An could not smell the pungent odor at all. He would ask Awei what brand it was later, buy one for Zhang Dezhen, and buy another one to keep in the shop as a spare. It seemed like he could also get a set of protective clothing.
The communication was over, and now it was Awei's turn to shine. At this stage, there was nothing more for him to do. Xu An took out his notebook and pen and wrote down all the questions Awei had just asked.
After taking the braised food out, Awei didn't immediately start filming. Instead, he took out several measuring cups and poured the braising liquid from each portion into them. Then, he squatted down with the measuring cups and started mixing a bunch of strange-looking ingredients. Soon, five bottles of the mixture appeared beside Awei, their color and viscosity exactly matching the braising liquid!
Xu An made his second remark since joining Awei's company: "Finding Awei was definitely the right choice; his professional level is exceptionally high!"
After Ah Wei started filming, Xu An also entered a period of relaxation, pondering whether to add more challenges and rewards to this 'Hellish Braised Food' event.
Given Xu An's stingy nature, he felt this was unnecessary. In his past life, there was only one "Hellish Spicy Noodles" challenge: if you could finish the entire bowl of Hellish Ramen, the whole table would be exempt from the bill. But that was clearly inappropriate at Xu's Braised Food Shop. After all, the hot pot ramen was far more terrifying than the Hellish Spicy Noodles; he couldn't exactly have ambulances and paramedics waiting outside the shop every day! The people of Haishi could drown Xu An with a single spit; a little hype on the first day was fine, but there was no need for it later.
However, Awei is right. Without challenges and rewards, the only customers they can attract are those who can handle extremely spicy food. Xu An intends to use this event to expand the sales of his braised food shop, not to actually focus on selling his 'Hellish Braised Food' product! This is Haishi, where there aren't many people who eat spicy food! It might work in cities where people can handle a lot of spice, but it's clearly not suitable for Haishi.
So, we still need to hold a challenge event! And if we're going to hold an event, we definitely need to prepare rewards. What's the most attractive reward? Bundles of tempting pink banknotes flashed through Xu An's mind; it seemed that no reward could compare to the allure of money!
Let's use a combination of cash and products as rewards!
First, let's talk about the third place winner. Ideally, there should be a large group, like ten people. If these ten people can finish half a jin (250g) of "Hellish Braised Food," they will receive a cash prize of 100 yuan, plus two jin (1kg) of vegetarian braised food and one jin (500g) of mixed braised food, with the flavors to be freely combined.
The second place challenge will be for five people, with a slightly higher difficulty level, but not impossible. Since the third place challenge is half a jin of "hellish braised food," let's give the second place a jin. The reward for a successful challenge will be 300 yuan in cash, three jin of vegetarian braised food, and two jin of meat braised food, with the flavors to be freely combined.
The first person in the list is definitely one person.
As Xu An wrote this, his pen paused. If the challenge was to follow the order of the first and second place winners, the first place winner should have been challenged to eat two pounds of 'hellish braised food,' but wouldn't that be too ordinary and lack any gimmick?
Xu An's mind drifted back to the news he'd seen while researching: a man in China had swallowed seven spicy hot pot dishes in one go. Perhaps the challenge for first place would be eating spicy hot pot? The reward for a successful challenge was a thousand yuan in cash and ten kilograms of braised food, which the winner could choose?
A thousand yuan, a third of an average person's monthly salary, doesn't seem impactful enough. Xu An picked up his pen, crossed out the character 'thousand,' then stopped writing slowly but firmly the character 'ten thousand'! A successful challenge earns a reward of ten thousand yuan! That's a big enough gimmick, isn't it!
But compared to the hype, isn't one "Shuanshuan" pepper a bit too little? Since that man ate seven and had no problems, setting the limit at two shouldn't be a problem, right? Just to be safe, we need to add another restriction. When challenging for the first-place reward, one must first eat three ounces of "Hellish Braised Food," and only after a medical team checks and confirms there are no issues can they try the "Shuanshuan" pepper.
Looking at the well-designed challenge, Xu An nodded in satisfaction. It had both a catchy theme and substantial content; with this 10,000 yuan incentive, Xu's Braised Food Shop would surely become an instant hit!
After putting down his pen, Xu An mentally calculated the total amount of the event rewards and suddenly realized something was wrong. This event alone had cost him a full 12,500 yuan in cash and a certain amount of braised food. Adding in the advertising shooting fees, advertising placement fees, and other miscellaneous expenses, he had spent over 20,000 yuan in one go!
Or maybe we should just skip the challenge event?
But the clicking sounds of Ah Wei filming nearby reached Xu An's ears, causing his resolve to waver slightly. The commercial was already filmed and ready to air on television; so much money had been spent, what difference would a final push make? Xu An's gaze fell on the first-place challenge, and his expression softened somewhat.
Having personally experienced the power of 'hellish braised food,' I imagine freshly made hot pot spicy food must be even more potent. The probability of completing this challenge is practically zero. Therefore, the total cost of this challenge is 2,500 yuan plus a certain amount of braised food. I can accept this level of reward.
You can't catch a wolf without risking your cub! Let's get them!
I made a deal with other authors and I'm recommending a book to everyone. It's a Digimon-themed book; if you're interested in this genre, you can check it out.
P.S.: This was my first time recommending books, so I wasn't very familiar with it. It took me a while to find the button (w)
(End of this chapter)
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