Of the three stores—Xu's Braised Food, Xu's Fast Food, and Xu's Lemon Tea—Xu's Lemon Tea started the latest but has developed the fastest.
After the first store opened in late October, the business expanded slowly at a rate of two stores per week. Then Chen Feng came to them, and with him, Xu's Lemon Tea and Xu's Braised Food officially entered a phase of rapid expansion.
Compared to Xu's braised food, Xu's lemon tea has significantly more customers and a lower price.
Most importantly, Xu's Lemon Tea has a unique title: 'Lucky Lemon Tea'!
One person saying it might be a shill, ten people saying it might also be a shill, but when hundreds, thousands, or even tens of thousands of people say it, some people who originally didn't believe in this claim start to have doubts, and that's how the seed of 'Lucky Lemon Tea' is planted in their hearts.
When the company organizes afternoon tea, when friends go shopping, or when someone's mouth feels dry and they want a drink, this seed receives the nutrients it needs to grow, quietly takes root, sprouts, and takes over their hearts.
If they happen to have something good after trying this whimsical idea, they will remember the name 'Lucky Lemon Tea' and can't wait to share the good things that happened to them after tasting Xu's Lemon Tea with their relatives and friends.
The word spread like wildfire, and through word of mouth, the name "Lucky Lemon Tea" went from being a myth to a fact.
After nearly two months of fermentation, not only in Haishi, but also throughout Haiyang Province and even outside the province, many people have heard about the lucky things that happened after drinking 'Lucky Lemon Tea'.
Because of Xu's Lemon Tea's reputation as "Lucky Lemon Tea," every franchise store is packed with customers on its opening day.
Low franchise fees, professional and meticulous tea-making training, top-notch store locations selected by Xu's Catering from among hundreds, excellent reputation, and a large customer base.
All these reasons combined are enough to make most people who want to start a business eager to start their own business, and they come to inquire about cooperation.
And so, starting from the end of December, in just one month, Xu's Lemon Tea has expanded to 37 stores in Hai City alone! And 72 stores across Haiyang Province!
In terms of the number of branches alone, Xu's Lemon Tea ranks first among all stores under Xu's Catering.
As the saying goes, strike while the iron is hot, and you'll achieve twice the result with half the effort.
Since Xu's Lemon Tea is currently enjoying great popularity, it's natural to launch new activities to attract more customers and make the name of Xu's Lemon Tea more widely known, resounding, and prominent.
The most successful marketing campaign in the milk tea industry is undoubtedly the "first cup of milk tea in autumn".
Calling it a marketing ploy isn't entirely accurate, since this wasn't a slogan conceived by any milk tea shop. It was simply a screenshot someone posted on their WeChat Moments after receiving a red envelope from their partner during the Autumn Equinox, showing off their affection.
But it was just an unintentional display of affection that made the phrase "the first cup of milk tea in autumn" a hit all over the country!
Starting from this year, this phrase would go viral on major social media platforms every autumn equinox, benefiting many milk tea shops, whose sales would increase by more than 30% every autumn equinox!
However, now that not only the autumnal equinox has passed, but even the winter solstice has passed, the slogan "the first cup of milk tea in autumn" naturally needs to be changed. In a week, it will be the beginning of spring, so "the first hot drink of spring" would be more appropriate.
Tang Wen is no longer alone. She now heads three groups: operations, graphic design, and illustration. After Xu An assigned her this publicity task, a video quietly appeared on a Bilibili video account known for 'showing off affection' within just one day.
When the chat screenshot with the caption "The first hot drink of spring" appeared in the video, everyone who felt they had been fed a lot of "dog food" (a Chinese slang term for witnessing public displays of affection) did not hesitate to feed this "dog food" to their partners, friends, and even relatives.
The biggest beneficiary of this promotion is undoubtedly the Xu's Lemon Tea packaging featured in the video; even with the name blurred, it remains very eye-catching and familiar.
The day after the video aired, the sales of Xu's Lemon Tea stores increased by a full 50%!
Forty-eight potential franchisees came to inquire about the franchise opportunity!
Thirty-two out of forty-eight people passed the approval process. In just five days, twenty-eight more Xu's Lemon Tea branches opened in Haiyang Province, and the remaining four were located in provinces outside of Haiyang Province. Xu's Lemon Tea became the first brand under Xu's Catering to expand beyond Haiyang Province!
Following this success, Xu's Lemon Tea, along with Xu's Braised Food and Xu's Fast Food, has become one of the strong revenue pillars of Xu's Catering.
Just as Xu's Lemon Tea shop was booming, Manager Wei of Harvest Farm, after careful planning, also began his operation to 'lure' Xu Juan and her husband.
After General Manager Wei promised some benefits to the processing plant where Xu Juan and her husband worked, the food processing plant offered General Manager Wei a comprehensive plan, including Xu Juan and her husband in the dispatch quota under the guise of supervision cooperation.
A raise of 800 yuan, free meals and accommodation, a 300 yuan allowance for overseas assignments, a promotion to the next level, and if you perform well, you may even become a full-time employee of Harvest Farm!
While these conditions are favorable, they are still not as attractive as the Xu Family Village, where you don't have to do anything and can earn tens of thousands of yuan a year just by lying at home.
Just as the two were hesitating, the matter of the 'old Chinese medicine doctor' that had finally subsided suddenly resurfaced, this time targeting Xu Juan and her husband.
The details of the two's frequent visits to the traditional Chinese medicine doctor's clinic, including entertaining him at meals, were thoroughly investigated and presented in a detailed and credible manner. Even surveillance photos were leaked.
In just two days, wherever the two went, their whispers echoed – in factories, residential areas, their usual farmers' market, and card rooms.
The overwhelming public opinion kept them on edge. Whenever they saw someone open their mouth to speak, they would subconsciously feel that the other person was laughing at them, and even in their dreams they were surrounded by laughter.
Seeing that the rumors were getting more and more outrageous, disrupting their normal lives, and even attracting the attention of some hooligans, they could no longer care about the profit-sharing arrangements in Xujia Village. They hurriedly agreed to the factory's assignment and packed their bags overnight, leaving Haishi.
Upon arriving in Haishi, the two discovered an unfair clause in the contract.
To ensure smooth operation of the work, we will work as usual on holidays. If you need to leave Gui'an Province during your staggered leave period, you must submit an application report in advance and obtain approval before leaving. Otherwise, it will be considered absenteeism and you will be dismissed immediately.
Happy National Day to everyone! Eat well, play well, and sleep well!
(End of this chapter)
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