"Although Xu's Foods has only been on the market for two months, the market response has been very good..."
This is the sales data for Xu's Catering Taobao Store. Starting from November 18th, thirteen different types of products were gradually launched. Among them, the best-selling grape-filled mochi has reached a daily sales level of 3,000 orders, with a positive review rate of 99.6%. The daily sales of other products have all reached more than 1,200 orders...
In addition to online sales data, Xu's Foods' offline sales data is also quite good...
Xu's Foods entered the Shanghai Shengli Supermarket on December 1st, and the total monthly sales across the four supermarkets exceeded 800,000 yuan...
Currently, Xu's Foods is developing 38 different food products, and another 6 products have completed development and will be available on the market soon...
Nineteen different types of food are sufficient to meet the display needs of a dedicated counter, and the food produced by Xu's Foods meets the display requirements of a special agricultural assistance counter. Whether sold together with other food products or placed in a special agricultural assistance counter, it is extremely suitable.
Lu Shengnan's first half of her statement did not arouse the slightest interest in the person in charge of Huayun Supermarket. Let alone thirteen different types of products, which food company that can enter the supermarket does not have more than thirty or fifty products?
Moreover, products that can be sold in supermarkets are either highly profitable or popular products on the market. It is a privilege that only large companies can enjoy, and Xu's Catering is still a bit lacking.
However, the latter part of Lu Shengnan's words piqued the interest of the person in charge of Huayun Supermarket. The special agricultural assistance counter was well-intentioned, but the higher prices than ordinary products deterred many consumers, resulting in extremely low sales of the products on this counter.
For supermarkets, this is a double-edged sword, but since it's a support project, everyone has no choice but to accept it. After all, every supermarket needs this counter, so it's practically no loss, right?
But just now, the person in charge of Huayun Supermarket heard Lu Shengnan say that the products produced by Xu's Foods belong to the category of special agricultural assistance!
As is well known, Xu's Catering is famous for its high-quality food at reasonable prices, which is also its way of survival.
Xu's Catering wouldn't qualify for a regular counter, but it's hard to say for a specialty agricultural assistance counter; the standards can be high or low.
Seeing the flicker of interest in the eyes of the person in charge of Huayun Supermarket, Lu Shengnan quickly pressed her advantage, saying, "Xu's Catering has already submitted its application for certification as an agricultural product supplier. The approval process is currently in its final two steps, and barring any unforeseen circumstances, it should be approved before the end of the year."
"Hmm," the person in charge of Huayun Supermarket finally nodded upon hearing this, put down the documents in his hand, crossed his hands on his crossed legs, and smiled, "Your company's products are quite good."
Hearing this, Lu Shengnan was completely relieved, and her smile became more genuine. She quickly took over the conversation and discussed the details of the cooperation. In this back-and-forth, the terms of the contract were finalized one by one.
With repeated farewells from the person in charge of Huayun Supermarket, Lu Shengnan got into the business car waiting downstairs. Only after the car window was rolled up and the figure of the person in charge of Huayun Supermarket completely disappeared from sight did she breathe a long sigh of relief, let down her guard, and a sincere smile spread across her face.
This is not the first supermarket that Lu Shengnan has negotiated a cooperation with, besides Shengli Supermarket, but it is the first large chain supermarket she has negotiated with!
Although it was achieved through unconventional means, a good cat is one that catches mice, regardless of its color (black cat or white cat)!
Moreover, due to policy requirements, the location of the special agricultural assistance counters is not remote or cramped; in fact, it is even better than ordinary counters in terms of location and traffic!
We also have to thank this policy. Otherwise, given the size of Xu's Catering, even if they could reach a cooperation agreement with a large national chain supermarket like Huayun Supermarket, they would have struggled to even secure a shelf space, let alone a dedicated counter. In the end, they would most likely have gotten only the scraps of the scraps, inconspicuous and neglected little corners...
It was the right time, the right circumstances, and the right fate.
Less than two days after the contract was finalized, Xu's Foods' application for agricultural products to be supported by the government was approved and officially stamped with the seal of agricultural products to be supported by the government!
On the same day, a batch of products labeled "Agricultural Products Support" were packed from the Hezibao Nadutong Logistics Point and shipped to the Southern Warehouse of Huayun Supermarket. After going through the registration, warehousing, distribution and shipping processes by the warehouse staff, these newly arrived products were moved onto logistics vehicles and sent to Huayun's various supermarkets, where they were officially placed on the shelves of the special agricultural products support counters.
Compared to the products on department store counters that cost eighty, one hundred, or even several hundred yuan, Xu's Foods' products are like a breath of fresh air. The most expensive hot-pressed grape juice is only eighteen yuan per liter, and the cheapest is three-color sweet potato chips, which cost six yuan a bag...
Many customers, when they walk along the display shelves to the specialty agricultural products section, will habitually check the items and prices on the display...
XX rice (10 jin bag), 109 yuan; camellia oil (150ml), 150 yuan; fresh sweet potatoes (2.5kg), 50 yuan; three-color dried sweet potatoes (400g), 6 yuan; grape-stuffed mochi…
Wait, what did I just see?
The moment my mind came to its senses, my gaze, which had just shifted away, returned, staring intently at the price tag that marked the three-color sweet potato chips. It wasn't sixty yuan, nor sixteen yuan, but a solid six yuan!
Are these three-colored sweet potato chips placed in the wrong place?
The man picked up a bag of tricolor sweet potato chips with some disbelief, held it up to his eyes to examine it closely, and then noticed the "Agricultural Products Support" logo printed on the upper right corner of the packaging.
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