"These are the likes, reposts, and comments data for the 'Big Eyes' account; these are the likes, reposts, and comments data for the WeChat official account; these are the video playback data for the ordering page... They all have one thing in common: at 10:40 AM, all three data points started to surge... At the same time, the number of online membership cards also increased rapidly... Based on the above results, the two are positively correlated..."
With a click of the mouse, the PowerPoint presentation moved to the next page, which displayed humorous comments from netizens.
"I showed this video to my mom, and she's stopped nagging me about eating takeout. She even wants to eat with me now!"
Could you please tell me where I bought these fruits and vegetables? They look incredibly high quality, especially the tomatoes; they look perfect for dipping in white sugar!
"The owner complained about food safety issues one minute, and then filmed the entire production process the next. He has integrity, I like that! Without further ado, I'll top up my account with 200 yuan to support him!"
'......'
You may plant flowers with care, but they may not bloom; you may plant willows without care, and they may grow into a shady tree!
This "brand story" was just a decision I made on a whim after being maliciously reported for food safety issues. At the time, I was simply thinking that by publicly disclosing all the non-critical processes involved in the preparation of my fast food and braised dishes, I'd see who could report me next time, and on what grounds!
Unexpectedly, this impulsive decision of mine actually became the catalyst for the membership card recharge campaign...
Buzzing—
Xu An's phone suddenly vibrated; a message had arrived.
"Mr. Xu, another person interested in the furniture market is Ren Peng from Yipinxian Fast Food Restaurant. They've been negotiating a price of 1.4 million!"
Just as Xu An was editing a message to reply to the real estate agent that he had received the message, a caller ID suddenly popped up at the top of his phone. The caller was a completely unfamiliar number.
"Hello, this is Xu's Fast Food Restaurant. May I ask...?"
“Mr. Xu, I’m the owner of the furniture store.” Mr. He interrupted Xu An without any politeness: “We’re all businessmen, so I’ll be frank. I don’t care how much you paid the intermediary, but we’re going to cooperate privately now. You just need to put up 1.5 million yuan and the store is yours.”
"Mr. He, isn't this against the rules?"
“What’s the issue of whether it’s in accordance with the rules or not? We can save a lot of money by doing things privately, and every penny we save goes into our own pockets. If we work with an intermediary, then the money goes into their pockets.”
That makes some sense, but not much.
Xu An wasn't a particularly upright person; he just felt there might be a trap involved. Not the kind of trap he'd previously suspected—the real estate agent and Mr. He teaming up to swindle him—but rather the fact that Mr. He had contacted him privately after making those harsh remarks, which made him feel uneasy.
"Mr. He, how about I think about it and give you an answer the day after tomorrow afternoon?" Xu An said after considering it carefully.
"What's there to consider? If it works, it works; if it doesn't, it doesn't. There are plenty of people who want my shop!" After shouting, Mr. He suddenly said, "1.3 million in cash, and the shop is yours! Once the money is in my account, I'll go and complete the formalities immediately."
Money transferred to card?
"Mr. He, over a million is no small sum; we have to follow the proper procedures..."
"What procedures? Are you suggesting that those bloodsucking banks take another cut of money?" Mr. He rudely interrupted Xu An again. "My ancestors for three generations have been from Shanghai, and this shop was passed down to me by my father. What's there to worry about!"
The demand for cash, bypassing intermediaries, and the fact that he immediately thought of a bank after simply saying "follow the procedure" all point to something suspicious about Mr. He!
“Mr. He, don’t worry about the bank escrow fees, I’ll cover them all!” Xu An said tentatively.
"Mr. Xu, you don't earn money easily, why give it to the bank for nothing? If you're really worried, how about this: I'll give you a bank card, the money will be deposited into the card, you keep the card, and you set the PIN. Once the transaction is complete and you get the property certificate, you can give me the card and PIN, how about that?"
After exchanging a few rounds of polite evasions with the other party, Xu An hung up the phone, found Xu Dongliang's number in his contacts, and pressed the call button.
"Uncle Dongliang, I need your help to investigate someone's background, Mr. He from the furniture market on Zijing Road and Qianjin Street. Specifically, I need to find out if he's selling off all his fixed assets..."
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