Other catering companies noticed Xu's Catering's actions and made some guesses, but none of these guesses were verified, making it difficult to make a correct judgment. In the end, they could only increase their attention to Xu's Catering to see what kind of trouble it was going to cause this time.
No secrets stay hidden forever. Xu An had gotten ahead of the game, learning the news a week in advance.
However, as the policy of expanding the pilot program was finalized and the news was gradually disseminated, more and more staff members became aware of the information, and the news eventually reached the ears of the heads of major group catering companies through various channels.
Only then did they finally realize what Xu's Catering's recent actions were all about.
Despite the efforts of these catering companies to close the gap, their hastily formulated solutions, coupled with the preconceived notions of community residents, have not only failed to eliminate the gap but have actually widened it. Most residents who have previously dined at Xu's Catering now prefer Xu's Catering.
Xu An originally thought that the policy would not be implemented in the community so quickly, and that it would not be until after the Spring Festival at the earliest. Unexpectedly, the policy was implemented and distributed to various communities a week before the Spring Festival holiday.
Community workers responded swiftly and organized the relevant work in just two days. Xu's Catering deservedly became the designated supplier of the "two-yuan lunch" in four cities, securing a total share of 42%!
The remaining 58 percent share was divided among six catering companies, with the largest share held by any one of them, which only accounted for 18 percent of the total share across three cities.
In this war without gunpowder, Xu's Catering has been ahead of the game, becoming the biggest winner.
With the Spring Festival approaching, both company and government staff are making final preparations for the long holiday. A meeting on the development plan and outlook for Haiyang Province in 2013 is also being held. The participants are all the heads of various cities in Haiyang Province, and the simple-minded middle-aged man, as the head of Haiyang City, is naturally among them.
"The home decoration industry in our city is developing very well and has formed a cluster effect. Next year, we plan to build three large home decoration shopping malls in Jiang'an City, covering the high, medium and low-end markets."
"Dongqing City has a fairly good foundation in precision electronic and mechanical equipment. This year, a foreign car brand was also introduced to the city, which has greatly increased the income of local residents and the competitiveness of the industry. Next year, we plan to expand our advantages in precision electronic and mechanical equipment and attract more car companies to Dongqing City."
“.”
As the heads of other cities spoke one after another, it was soon the turn of the head of Hai City. The simple-minded middle-aged man smiled slightly, confidently pressed the power button on the microphone on the table, and began to clearly and concisely introduce the situation of Hai City.
"This year, a large number of emerging enterprises with valuations exceeding 50 million yuan have emerged in Haiyang City. Among them, the most prominent and eye-catching is Xu's Catering, which has a valuation of 120 million yuan. In addition, it has helped members of the Disabled Persons' Federation of Haiyang Province to find re-employment, playing a very positive role."
In addition, the tourism industry also performed exceptionally well.
In August of this year, the golden coastline of Beitun Town was approved and developed into a tourist area. In just six months, it brought more than one billion yuan in revenue to Beitun Town, which has played a very positive role in the local economic development.
Meanwhile, a marine hot spring was discovered in the mudflats contracted by Xujia Village in Qianhai Town. After development and construction, it officially opened last month. In just one month, it has already generated 67 million yuan in revenue, boosting the development of the surrounding fishing, catering, and accommodation industries.
After the briefing, the simple-minded middle-aged man turned the page of the document in his hand and began to talk about the development plan for next year.
"In order to better develop the existing excellent tourism resources in Haishi, a 12-kilometer-long tourism axis will be built, with the golden coastline of Beitun Town and the marine hot springs of Qianhai Town as the core and linked together."
The project will expand around the central axis, constructing a central plaza, two seaside parks, a fisherman's wharf, and a 12-kilometer-long scenic cycling route along the coast, fully leveraging the area's coastal tourism resources.
(End of this chapter)
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