"Hey, have you seen those mad dogs in any of the bidding processes you've been involved in lately?"
"Now that you mention it, I realize that we haven't seen many people from Xu's Catering at bidding meetings lately!"
"I didn't see it here either..."
"No……"
"..."
After checking the time, location, and the bidding meeting they had just left the venue, the group was astonished to discover that Xu's Catering had not participated in any bidding meetings in Haiyang Province for half a month.
"Could it be that Xu's Catering didn't even pass the first round of screening? They were eliminated directly?" one person speculated.
"How could that be!" another person immediately retorted. "There have been nearly a hundred bids, big and small, in the past two weeks. If they've rejected them all, there's only one possibility: Xu's Catering has gone out of business. But their existing partnerships are all very secure... I think Xu's Catering didn't participate in any bidding within Haiyang Province..."
"They didn't participate? That can't be right. The momentum was so strong a while ago. If it weren't for our joint efforts, it's hard to say what the situation would be like now..."
“No, no…” one person frowned and thought hard, “Xu’s Catering has been making great strides since its establishment, and we haven’t heard of them encountering any problems recently. There’s only one possibility: they’ve changed their target!”
"Since they can't be found in Haiyang Province, they must have gone outside Haiyang Province?"
"Outside Haiyang Province!"
The moment the exclamations rang out, everyone pulled out their phones and dialed the numbers of the officials in other provinces.
"Old He, how's the bidding going in your Guangsha province this month...? Not bad, that's good... Nothing much, just wanted to ask if you encountered a shop called 'Xu's Catering' when you attended the bidding conference... No, it's okay, just asking, that's good..."
"Old Zhao, how's the situation in Nanlin Province lately? Have you encountered any formidable dark horses bidding for bids... No way, there really is one! What's their name... Xu's Catering? It really is that company. This one won't be easy to deal with..."
"...Did the bidding process in Jiangning Province involve Xu's Catering...?"
After the contact ended, everyone gathered again to exchange the new information they had just received, and finally came to a conclusion—it was unclear whether Xu's Catering had participated in the bidding in Haiyang Province, but they had definitely participated in the bidding in four provinces and cities outside Haiyang Province!
In fact, Xu's Catering is not only busy with its expansion outside the province, but also preparing for the pilot program of "two-yuan lunch" in four other cities in the Ocean Province.
Having tasted the success of the "two-yuan lunch" pilot program in Shanghai, Xu An has been very enthusiastic about the pilot programs in the other four cities. The demand is high, there are dedicated staff to collect and coordinate the data, it saves time and effort, word-of-mouth grows rapidly, and it spreads widely...
How could anyone not be tempted, interested, or covet such a large piece of meat?
On the other hand, if Xu's Catering hadn't been so steady and meticulous, meticulously following regulations in everything from ingredients and cooking to packaging and transportation, without the slightest slackening, and hadn't maintained a high reputation in various communities, this lucrative business would have long been divided up by other catering companies.
In order to successfully capture the absolute market share of the "two-yuan lunch" in other cities, Xu An began to plan after receiving the news.
The first change made was to invite nutrition expert Li Jinyuan again to further refine the menu of Xu's Fast Food, with a focus on the main target audience of the "two-yuan lunch"—grandpas and grandmas over sixty years old.
Unlike students who only need a balanced diet, most of the elderly people have some stubborn minor health problems, such as high blood pressure, fatty liver, diabetes, etc., which are not fatal but require certain dietary restrictions.
Li Jinyuan has developed specific dietary plans to address these issues: a low-oil, low-salt, and light diet for people with hypertension; a low-oil, low-sugar diet rich in fiber, vegetables, and fruits for people with fatty liver; and a low-oil, low-sugar, and low-carbohydrate diet for people with diabetes.
In addition, Xu An also had his employees contact communities in the four major cities and post targeted promotional posters on bulletin boards in the neighborhoods and streets, which attracted the attention of many residents.
Some people dismissed it, some forgot about it after reading it, some discussed it heatedly, and some were eager to try it out.
Since the posters were put up, the local Xu's Fast Food branch has been receiving a steady stream of orders from nearby residents.
On the first day, the highest number of orders in a single community was only five, and the total number of new orders in all communities did not exceed one hundred. On the second day, the highest number of orders in a single community reached twelve, and the total number of orders exceeded two hundred! On the third day, the highest number of orders was twenty-seven, and the total number of orders exceeded five hundred!
Even faster than the growth rate of orders is the reputation of Xu's Fast Food!
“There are only two elderly people at home. I have high blood sugar and he has diabetes. It's okay to eat out at restaurants occasionally, but we still have to cook for ourselves on weekdays. We have to cook two dishes for each meal, which takes a lot of time and effort just for a bite to eat.”
"Now it's great! With Xu's Fast Food, two people can have three dishes and a soup for less than twenty yuan. It's affordable, and they even have special set meals for us. It's wonderful!"
"I heard that the municipal government next door also orders meals from Xu's Fast Food for people over sixty years old. This restaurant also supplies meals to many large companies and has even provided meals for the Expo. It's very reliable!"
"I live alone. I order two meals at noon, heat them up in the evening, and that's it for the day. It's so convenient..."
"..."
The start went very smoothly, and everything was developing in the direction Xu An had envisioned.
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