The film did not choose to be released during the Spring Festival or the May Day holiday. The reason is that this film does not have the support of a big IP, and it does not have a star-studded cast. If it is forced to be released during a popular period, it will definitely fail miserably in the end.
The final date was early April.
Thanks to Si Mingyu's involvement, the crew had more funds than before, and their investment in publicity and promotion doubled. Furthermore, he provided the locations and vehicles for the Shanghai scenes, which not only raised the quality of the production but also saved a lot of money.
Of course, the most important thing is the guest appearance of Yang Mu and her client Reba, which attracted a large number of fans and audiences.
Si Mingyu's investment was to make money, so he couldn't just ignore the crew. Of course, different trades are like different mountains, so he had to find an expert to help oversee it.
So I asked the relevant department leader who had called Xu Jinglei to replace her to make a few more calls and give friendly reminders to all the main actors in the crew.
The entire crew understood what was going on and started filming seriously. No one bothered with unnecessary troubles, after all, it wasn't worth it.
Xu Jinglei's directorial authority was fully realized, and the vast majority of the budget was spent on filming, ensuring the overall quality of the film. It can't be said to be exceptionally well-made, but at least it's flawless, with no issues like the lead actress wearing multiple outfits from beginning to end or the big boss driving a multi-hundred-thousand-dollar car.
Speaking of clothing, a shopping scene was specially added to the film. Reba's guest role tried on clothes in the flagship store of Shen Weian's new brand, and finally bought the recommended style.
Of course, even though it was a friendly guest appearance, Shen Weian also paid him two million yuan.
The national premiere will naturally take place in Beijing, followed by Shanghai, and then several larger cities. The two premieres in Beijing and Shanghai will undoubtedly have the most complete crews, including the director, lead actors, and key supporting actors, though guest appearances will be absent.
The premiere of "Modu" was held at SFC Cinema, and Xu Jinglei was determined to invite Si Mingyu, the investor, to attend. So he asked his roommates if they wanted to go, and then asked Zhang Ningxi to ask her roommates.
No one had ever been to a premiere before, and since it was a chance to see the stars in person, no one turned it down. Wang Zeting called his girlfriend, Wang Yidi, and Si Mingyu arranged for a company GL8, and everyone happily set off.
Xu Jinglei, along with Tang Yan and other actors, greeted Si Mingyu at the entrance of the screening room.
This is certainly not just because the other party is an investor. Investing 50 million in the film and television industry is not a lot. Before the coal boss withdrew, he could afford 100 or 200 million. The main reason is that because of Si Mingyu's relationship, the theater chain gave the film preferential treatment.
After a film obtains a public screening license, it faces the problem of screening. Cinema chains are inevitably involved. How they schedule the screenings for you and when they schedule the screenings will greatly affect the box office of the film.
If a film only has a few showings per day, those who can't get tickets will have to wait until the next day. Most people would just watch another film, after all, many couples on dates aren't there just for the movie. Furthermore, Xu Jinglei's film, with its high-profile publicity and star-studded cast, has a considerable following.
Of course, time is also important. If you schedule during the day on non-holidays, the attendance rate will be much lower than at night.
Si Mingyu solved all these problems. Of course, with the connections behind him, it was impossible to arrange for all theaters. It was not that he did not have the ability, but there was no need to pay so much. But for Xu Jinglei, it was enough.
This is already the treatment for famous directors and blockbusters.
For a director, a person who can influence the theater's screening schedule may not need to be bothered at ordinary times, but it really plays a role at critical moments.
Of course, many films are now screened online, so video platforms are now acting as cinema chains. But don't forget that Si Mingyu and Gu Shuanghui, who are behind him, are shareholders of Penguin, and their influence within the Penguin system is even greater than that of cinema chains.
So it makes sense that Xu Jinglei is so enthusiastic.
"Mr. Si, thank you for taking the time to attend this premiere." Xu Jinglei greeted him with a smile.
"Director Xu, you're too polite. Congratulations in advance. Your movie is a big hit at the box office." Si Mingyu also said politely.
"Thank you for your good wishes, Mr. Si." After hearing this, Xu Jinglei's smile became even brighter. Since Si Mingyu dared to say so, there must be a reason. At least he won't pay compensation.
"Who is this?" Xu Jinglei asked in surprise when she saw Zhang Ningxi holding hands with Si Mingyu.
With Zhang Ningxi's appearance and figure, she ranks at the top even in the entertainment industry where there are so many beauties. Today she wore a blue long skirt with silver high heels, which made her even more attractive, especially when she was so close to Si Mingyu.
"This is my girlfriend, Zhang Ningxi." Si Mingyu introduced.
"Hello, Miss Zhang!" When Xu Jinglei heard this, she knew that this was the official wife.
"Hello, Director Xu!" Zhang Ningxi also politely returned the greeting.
"Mr. Si, Ms. Zhang!" Then the crew members headed by Tang Yan also came forward one by one to greet them.
Everyone present was invited to attend the premiere, including Shen Weian and his daughter. After all, they were advertising sponsors. The others all had some kind of relationship, or they were film critics or die-hard fans.
When they saw that the stars led by Xu Jinglei were so enthusiastic about Si Mingyu, they couldn't help but wonder which family's second generation he was and why they had never seen him before.
It is normal for them to think this way. Si Mingyu is simply too young and cannot do this with his own strength.
"Director Xu, these are my classmates," Si Mingyu introduced.
"Hello everyone, welcome to this premiere." Xu Jinglei naturally understood what to do after hearing this.
Before the film screening, the stars of the production took photos with their roommates and signed autographs. Because they were students who hadn't participated in such activities before, Xu Jinglei even arranged for a staff member to look after them.
It is an urban drama with a running time of 95 minutes. The plot is compact and not dragged out. The actors' performances are all above the standard, especially the costumes and props are very eye-catching. In summary, it is a very well-made drama.
Si Mingyu hadn't been kidding when he'd first told Xu Jinglei that the film was going to be a huge hit. This was his first time seeing the film, but he'd already made up his mind during the screening: if it wasn't good, he wouldn't have given it a thumbs-up.
The fact that it is now allowed to be screened means that the film itself has reached a certain standard, and with adequate subsequent publicity and promotion it will at least become a small hit.
The premiere ended successfully. Everyone was very happy and looked forward to the final box office results.
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