The store in Beijing was their third store. With the experience of the first two, Shen Zhuyu appeared capable and experienced. She quickly found out the average rent on the street, thanks to the skills she had honed while selling goods at a street stall in Quan'an.
"The rent for this shop isn't expensive. The shop next door, which is about the same size, costs 5,000 more."
Chu Xiang was somewhat surprised, "Then this place has a better location, high foot traffic, is very eye-catching, and has a spacious storefront, so why is it cheaper?"
"It's said that this shop is cursed; whatever it's used for goes bankrupt. Business people are a bit superstitious, and they certainly wouldn't dare use a place with bad feng shui. Over time, no one wanted to rent this shop anymore. Since no one wanted to rent it, the rent was naturally cheaper. After the owner lowered the rent, many people inquired about the shop, but they were all scared off by this rumor."
Chu Yu intermittently believes in metaphysics. She believes fortune tellers when they say she will become rich and that she has a good life, but she doesn't believe them when they say something unlucky.
There are many reasons why this shop is not doing well, including coincidences and other factors.
This store is located near the end of the road. According to the shopping habits of shoppers, they always have to browse around before they can find something suitable. High rent means that the unit price of goods is high. If the product categories are not well selected, fewer people will come into the store.
Specialty stores don't have this problem. They design their own clothes, and each store is unique nationwide. As long as the design is good and the style is attractive, there are no substitutes. People have to shop there whether they want to or not. Moreover, Chu Yu focuses on winter clothing, especially down jackets. With autumn approaching, winter clothes are a necessity, and their high price makes them essential items.
This shop is perfect for them.
"Let's see if we can negotiate the price. After all, we still need to renovate, and the store might not be open until October."
"The landlord said he can give us a month to renovate, and the move-in date will start next month."
This saved me three thousand yuan in rent without me even realizing it.
Chu Yu had no objections. The first phase of Xibao's investment in Deyang was over a million yuan, and the second and third phases would be several million to tens of millions of yuan. She and Shu Aiguo had built such a large operation, so what was a few tens of thousands of yuan in rent?
However, hoarding down jackets can be terrifying.
"One or two hundred styles of clothing, each costing tens of yuan, and if you stock up on a dozen or so pieces of each style, that would still cost close to 100,000 yuan. Add to that the renovation costs. Beijing is the capital, so the labor costs for renovations are definitely high. The renovation plans that Chu Yu had He Lu draw are terrifying; you really can't get it done without several thousand yuan."
Chu Yu had He Lu draw up renovation plans, and she told He Lu what kind of feeling she wanted.
He Lu now has enough money to support his family, and Chu Yu has a high demand for him. In order to earn money and improve himself, he wants to better serve Chu Yu.
He Lu frequently travels to Hong Kong to see how luxury brands design their products and what styles are popular there.
I wandered around the streets and alleys, taking photos of any shops I came across that looked nice.
Over the past six months, he and Chu Yu have worked together quite well.
He Lu graduated from university this year, and Chu Yu wants to ask him to come to Beijing to supervise the renovation work.
"We started by selling winter clothes, and for autumn clothes, we only sell styles that can be worn as inner layers. With several holidays in between, plus the boost from the Spring Festival, we're not worried about stockpiling. The main thing is to become an instant success."
These days, clothing sells really well. There are no competitors. People have worn the old styles, so they are like blank slates. They find any style they are given to them to be novel.
Mandarin has experience in clothing sales, and now that she has her own brand, she is at the forefront of fashion and is not afraid of not selling well.
Chu Yu, Chen Zhuyu, and Shu Lan still split the profits 433. With 100,000 yuan, they could keep the store afloat; it wasn't a big deal.
"He Lu will arrive the day after tomorrow. If there are no problems, we can start the renovation. Zhu Yu, have He Lu draw up the clothes hanger design and finalize it with Wen City. I will communicate directly with Shu Lan and He Lu regarding the clothing styles."
Labor is cheap in Deyang, and it's more convenient to make clothes in Deyang and transport them to Beijing than to have them made directly in Beijing. Chu Yu looked at the store, which resembled ruins, with full confidence.
This shop only cost 100,000 yuan, which is really not much in terms of investment, but it was the starting point for her business in Beijing.
When the shop owner heard that someone wanted to rent the property, he immediately took a bus to the shop. The two parties quickly drafted a contract, and Chu Yu, finding no problems, signed the contract.
"I have to go back to school," Chu Yu said.
"Okay, you can go back now. Chu Xiang and I are here."
"Chu Xiang's book is on the market today. You can check the sales figures at Xinhua Bookstore later."
The staff at Xinhua Bookstore can compile actual sales figures, and even if they don't have precise data, they can get a general idea by asking around.
Chu Xiang was also thinking about this matter, so she dragged Shen Zhuyu to Xinhua Bookstore. There was a group of students surrounding the booth, and it took Chu Xiang a long time to squeeze in.
Everyone was holding a copy of "The Businesswoman," which is understandable, given the level of production; it's truly unprecedented.
Where else would you find books made so exquisitely, regardless of cost?
In the days before computers and mobile phones, a book published by a bookstore was always a major focus of attention.
Both the production and content of "The Businesswoman" are exceptionally eye-catching. Sure enough, less than a day after its release, people flocked to buy the book.
"Excuse me, how are the sales of this book?" Chu Xiang asked, pulling aside a staff member.
The staff were arranging books, and upon hearing this, they cooperated by flipping through the books.
"Sales are very good. Look at this registration form. We sold over a hundred copies today, and quite a few people have registered to pre-order. It's quite popular."
Chu Xiang finally breathed a sigh of relief, and as she watched her words become a physical book, she felt a particularly complex mix of emotions.
The publishing experience in Deyang was fraught with intrigue and scheming, making it far from pleasant. Fortunately, Chu Yu stood up for her, calling the police to arrest Secretary Zhao of the publishing house. Ultimately, Secretary Zhao was dismissed and imprisoned, and the book contract was successfully terminated.
This chapter is not finished, please click the next page to continue reading!
Continue read on readnovelmtl.com
