Chapter 387 Liu Mingchuan's Successful Research and Development



Chu Yu herself was shocked, "It really does have wrinkle-reducing effects."

"Chu Yu, where did you get these skincare products? The person who gave you these skincare products is amazing, it's incredible."

Chu Yu remained silent for a moment. She remembered watching an interview with Liu Mingchuan in her previous life, in which he mentioned that his research results had been plagiarized by his students.

Liu Mingchuan was wrongly accused for many years. A female student who had slandered him stood up and said she was willing to overturn his case.

Liu Mingchuan believed him and gave the student the results of his years of research. However, the student not only did not help him overturn the case, but also accused him of stealing the student's research results and appropriating them for himself.

Whether this matter is true or false is not important; what is important is that Liu Mingchuan has a terrible reputation, and no one is willing to believe him.

The female student sold Liu Mingchuan's research results to a foreign skincare company and immigrated abroad herself. It wasn't until many years later that people realized that most of the best-selling products of this well-known skincare company contained Liu Mingchuan's research results.

It's a collagen ingredient. In the 1980s, the concept of collagen hadn't been popularized yet. Moreover, the collagen ingredient that Liu Mingchuan researched overcame the shortcomings of traditional collagen and could be well absorbed by human skin.

This groundbreaking success, however, was not given due attention because of the times.

Could it be that Liu Mingchuan added the collagen he researched to this skincare product?

In fact, the main ingredients of face cream are nothing more than glycerin, vitamins and the like.

Liu Mingchuan has no money, so naturally he won't use expensive base materials.

He could only use the cheapest glycerin.

However, the skincare products he formulated, while not surpassing those of high-end brands, at least rivaled them in terms of feel.

Chu Yu was quite excited. Her face cream was almost finished, so she asked Liu Mingchuan for another bottle.

“You can continue using it, and we’ll take another photo after 21 or 30 days.”

Li Miao was quite happy to have free skincare products to use.

Chu Yu wrote some questions on a piece of paper, and the two girls leaned over, asking, "What are you writing?"

"I want to conduct a user survey to see what kind of skincare products people need."

Knowing yourself and your enemy is the key to winning every battle. How can a business take money out of a user's pocket without any sincerity?

Nobody is a fool. Only by understanding customer preferences and truly considering issues from the customer's perspective can a brand retain loyal fans.

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