"Do we still need to conduct user surveys? Let me see what questions you wrote down."
Li Miao and Zhang Ying picked up the paper Chu Yu had written, and after reading it, they were both ashamed.
As Chu Yu's business grew bigger and bigger, it would be a lie to say they weren't envious. How could they not be moved by someone so outstanding around them? But Chu Yu was indeed outstanding, not only outstanding but also hardworking, always looking for the possibility of success.
It's like conducting user surveys.
Most people start businesses with enthusiasm, thinking it's a good idea and then doing it, throwing in all their investment money without caring whether it succeeds or not.
Chu Yu, however, had prepared a plan and questionnaires in advance, saying that she would extract the real needs of tens of thousands of users of different ages. This thoroughness was something they did not have.
Is your skin dry or oily? What skin problems do you have, and what improvements would you like to make? Do you think the brand of skincare products is important? Are you influenced by advertising when choosing cosmetics?
Zhang Ying was also a little confused. It was the first time she had learned that there were different types of skin, such as dry, oily, and combination skin.
"So what type am I?"
Chu Yu said, "Your skin is combination type, with dry cheeks and oily skin around your nose, which can cause blackheads."
"Oh, so I have combination skin. But you're right, my nose gets really oily in the summer, and my face gets really dry in the winter."
"Chu Yu, what type am I?" Li Miao asked.
Chu Yu said, "You don't wash your face all day, yet your skin isn't oily. You have spots under your eyes, and your skin gets red in winter. You probably have dry, sensitive skin and need gentler skincare products."
"Wow, there's so much to know about skincare!"
Chu Yu discovered that in the 1980s, before the internet, many people didn't understand their own skin, let alone have any concept of skincare. Her brand not only had to sell products, but also do some popular science to help users better understand their skin.
Chu Yu wrote down her findings in her notebook.
Then the questionnaire was handed to Shulan.
"Have you found people to conduct surveys on the street? It would be best to send a few key personnel so that you can better understand customer needs through interviews with the public."
“Everything is ready. As you said, I’ve found 20 people to do the survey together. I’ll print out the questionnaires later. If all else fails, I’ll just handwrite them.”
Chu Yu nodded; work efficiency was indeed a bit low these days.
There are advantages to lowering prices.
Inefficiency and slowness mean there's no need for involution; taking things slowly makes one feel more at ease.
"Once it's printed, I'll go to the street to fill out the questionnaire too," Shulan said.
“I’ll go too,” Chen Zhuyu said.
"Okay, I'll go with you when I have time. When you do the questionnaire, be sure to write down the age and the other person's occupation clearly."
"clear."
People are very enthusiastic these days. The questionnaire format is quite novel. Most people will agree to help with a small favor if they hear that. Chu Yu also prepared some small gifts to thank the users.
Over the weekend, Chu Yu spent the whole day on the street. After washing her face at home, Shu Hui was waiting for her at the door.
"Chu Yu, I used the skincare products you gave me," Shu Hui said somewhat awkwardly. "These skincare products are indeed okay, but compared to the X brand products you bought for me in Gangcheng, it seems that the X brand products are more effective."
Chu Yu was both amused and exasperated. Brand X was an internationally renowned brand, costing several hundred yuan a bottle—a true luxury face cream.
When Shu Hui asked Chu Yu how much the face cream cost, Chu Yu lied and said it was 2 yuan a bottle, which made Shu Hui happily use it.
Comparing her unfinished, unregulated product to a high-end face cream, Chu Yu felt that she had really made her skincare products look good.
"Mom, do you know how much the skincare products I gave you cost as a set?"
"I don't know." Shu Hui was a little confused.
"This set costs over a thousand."
"What?" Even someone as gentle as Shu Hui let out a piercing scream; she was truly shocked.
This set costs over a thousand?
Chu Yu used the money he had saved to buy a bungalow in Deyang to buy her skincare products.
She thought the two-yuan-a-bottle face cream was pretty good, so she deliberately skimped on it at night.
Who knew a single bottle would cost several hundred yuan, and a set would be over a thousand!
"How could you waste money like that? Who spends so much on face cream!"
Chu Yu smiled and said, "Of course! This brand is very popular in Hong Kong. All the rich ladies use it."
Besides, luxury goods in the 1980s weren't cheap. Rolexes cost 40,000 to 50,000 yuan, or even more than 100,000 yuan. A luxury handbag could buy a house, and a mobile phone cost 20,000 yuan!
A set of face cream costs over a thousand yuan, which is quite normal.
She thought it was normal, but Shu Hui didn't. She painfully put down the face cream in her hand, her hands trembling. Just thinking about how much she had picked at once made her want to slap herself.
However, although Chu Yu's skincare products are cheaper than luxury creams, they are still quite good. If Shu Hui had to choose, she would rather buy Chu Yu's set.
Although the functionality is somewhat lacking, it's still pretty close and has some effect.
Besides, no matter how good that luxury cream is, it's still just a skincare product. It can't completely transform your skin; it just makes it smoother and softer.
Who would spend so much money on face cream!
Not worth it!
"How many units of this face cream do you plan to sell after it's launched?" Shu Hui asked.
Chu Yu pondered: "I don't know yet. We'll have to wait for the survey results to find out. Moreover, consumer habits are largely determined by the brands. Many skincare brands are entering the domestic market now. I saw one in a shopping mall the other day. A bottle of lotion cost twenty yuan. This is a very common skincare product abroad, but its price has changed in China."
Chu Yu is targeting the mid-to-high-end market.
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