She wanted to sell skincare products to people like Shu Hui and Zhou Yun.
The success of luxury brands tells us that high-net-worth clients hold more wealth, and as long as the product is good, people will buy it no matter how high the price.
"I need to see how these foreign goods are priced, and if I compare it with theirs, it will be a little cheaper."
Brand premium needs to be managed well, otherwise it won't be worth it to leave customers with the impression of cheap goods.
"Twenty yuan a bottle, that's really not cheap." In the past two years, wages in Beijing have increased, but they're only around forty or fifty yuan a month.
Shu Hui felt that spending half a month's worth of money on skincare products was more than enough.
Chu Yu shook her head. Current prices cannot be used as a pricing reference. The Chinese currency is depreciating rapidly, so she has to refer to international pricing.
“I’m thinking of selling it for at least fifty or sixty yuan a bottle. We could do an opening promotion, like buy one get one free or something. That way, each bottle would only cost a little over thirty yuan, which would raise the product’s positioning and make it easier to develop more high-end products in the future.”
Shu Hui doesn't know anything about business; she only knows how to manage a shop. She knew that Chu Yu wanted to invest money in a cosmetics factory, but she didn't say anything else.
“Mom isn’t very educated, but Mom knows that parents can only watch their children go far away, not interfere with them. You’ve always been steady in your work, so Mom has nothing to worry about. You can use the money at home to invest. Even if you lose it, it’s no big deal. You can always come back, and Mom will support you.”
Chu Yu hugged Shu Hui, deeply moved.
She had a wonderful mother in both her lives.
In her past life, her mother cherished her as her own life; in this life, her mother still loves her and unconditionally forgives and supports her.
She liked Shu Hui's personality.
Everyone says she's smart and hardworking, but she wouldn't be where she is today without the support of her family.
She has come this far with the support of her mother and sister.
This is also why Chu Yu had to buy them courtyard houses, houses in the port city, and give them company shares.
"Mom, thank you. You've done so much for me. If you had a mother who favors sons over daughters, even if you had mountains of gold and silver, it would all go to the son, and she wouldn't give her daughter a single penny. Meeting you is my blessing."
Shu Hui shook her head with amusement. "There are indeed many people like you in the countryside. I think they are hateful too. They don't treat their daughters like human beings and torment them. They give all their money to their sons and daughters-in-law. When they get old and sick, they are kicked out of the house by their daughters-in-law. Then they turn around and go to their daughters, scolding them for being unfilial and abandoning them."
Therefore, people are interconnected.
Shu Hui was good to Chu Yu, and Chu Yu was also filial to her. In her previous life, she bought a house and a car for her mother, and in this life, she would buy them for Shu Hui as well.
While busy establishing her cosmetics company, Chu Yu also had to find time to interview Zuo Ran's classmates.
Zuo Ran handed her a lot of resumes.
These days, it's not easy for art school graduates to find employment. Some of them get jobs in government agencies, where they have government jobs and guaranteed government positions. Those who can't get in go out to find work, but there are very few jobs available.
Some people who are adventurous and have connections want to develop their careers in the port city.
Port City is full of hidden talents; it's not a place where just anyone can enter.
Chu Yu's company has collaborated with Xin Yi Cheng on a film, and the film is quite famous; many people in mainland China have heard of it.
When they learned that Hualai Film Company was recruiting actors, they went all out and put a lot of effort into preparing their own profiles.
Chu Yu arranged to meet them on the weekend and selected several scenes from the script, wanting them to audition on the spot and see how well they acted.
Zhong Buyi also found a few songs, wanting to hear their voices and see if they had any other talents.
"Director Zhong, how many people are here in total?" Chu Yu sneaked into the venue.
She wasn't dressed up specially and was still wearing her school uniform, but because she was pretty, the staff who didn't know her thought she was there for an interview.
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