In Beijing, the average transaction value of customers is high, and customers come and go quickly, rarely staying in the store for long. In addition, the food is served quickly. Deng Fangping felt that she hadn't done much business that afternoon, but when she did the accounting at night, she found that she had made more than a thousand yuan that day.
Deng Fangping was stunned. She could make more than a hundred a day when she was in Deyang.
The profit here is more than ten times higher.
Even though rent and staff salaries are high in Beijing, a monthly revenue of 40,000 to 50,000 yuan is enough to cover rent and staff costs. In total, she and Chu Yu can each split nearly 10,000 yuan each month.
Chu Yu naturally wouldn't care about this amount of money, but Deng Fangping was different. She used to earn less than 10,000 yuan a year, but now she earns it in a month. Her earning speed has increased more than tenfold. How could she not be excited!
"Chu Yu, how come this money is so easy to make? And I found that our store's profit margin is particularly high, much higher than our roujiamo (Chinese hamburger) shop. If you calculate it, it's at least 60% net profit every month."
Chu Yu thought it was normal. They mainly served porridge, roujiamo (Chinese hamburger), and soy milk in the morning and evening. This was Deng Fangping's specialty, and she knew how to save time and costs.
At lunchtime, we mainly sell rice bowls, which are basically rice topped with vegetables and broth. The main selling point is that they are simple and convenient.
The kitchen prepares the dishes in advance and keeps them warm in a pot. All the hundreds of rice bowls sold that afternoon came from the same pot, saving time and reducing the chef's costs.
It gets quite crowded during dinner time. Other restaurants, like Chu Jiali, take up to two hours for customers to turn over their tables.
Although Aunt Deng's dumplings are inexpensive, the turnover rate is very fast. Some customers who are in a hurry finish their food and leave in 5 minutes. As soon as the waiters clean the table, the next group of customers can come in immediately. Although the store is never full, the customers never stop coming.
So, they served several hundred customers a day, which is quite a good performance in the catering industry.
Hearing this, Deng Fangping was immediately filled with confidence, "At this rate, Auntie will have a net worth of 100,000 yuan a year!"
Deng Fangping was happy to be in charge of the store's cashier and receive a salary in addition to her job.
Chu Yu smiled and said, "Since this store is doing well, why don't we open a few more?"
"Huh? You're opening again? Our store isn't even open yet."
"As a chain store, the key is to quickly establish your brand. Think about it, if we only open one store, people will think it's a privately run shop. But if we open ten stores in a short period, what will people think? Once all ten stores are open, Deng Da Niang Dumplings will be famous in Beijing. Right now, there are no similar stores in China. Our fast food restaurant is the first to try this, so we must strike while the iron is hot and make a big profit!"
Deng Fangping knew she was right, but she was timid and knew this business was short-lived, so she wanted to observe for a while longer.
The next day, Deng Da Niang's dumpling business not only didn't decrease but increased, and at mealtimes there were queues.
In the following days, more and more people came to eat, and Deng Fangping was extremely busy. Only then did she realize that Chu Yu was right: if you can make money in business, you don't need to do anything; you will make money on your own!
Conversely, if a business doesn't make money, no matter how good your service is, how big your shop is, or how delicious your food is, it still won't make money!
If you can make this much money with just one store, imagine opening ten stores... Deng Fangping simply can't even imagine it.
"Chu Yu, where are these ten stores located?"
Chu Yu was thinking of opening one near the train station, one on Wangfu Street, and the rest in high-traffic areas of various districts.
In 1987, the per capita income in Beijing increased significantly. Under the market economy, prices soared, and fast food restaurants could quickly make a fortune. Even a small profit is still a profit. Chu Yu loved what she did and wouldn't let such a good opportunity pass her by.
Encouraged by her, Deng Fangping also decided to open a branch in Beijing. The two rode their bicycles to search for storefronts in the streets and alleys. In the end, Ge Lanzhi helped them find ten suitable storefronts.
"It meets all your requirements. There's one in every major street and commercial area, and also one in front of a department store. You know how crowded those areas are; they're packed with people on weekends and holidays. Your Aunt Deng's Dumplings have high prices, so opening one in these places will definitely make your business very successful!"
Ge Lanzhi truly admired Chu Yu, this young girl. At such a young age, she wanted to make all the money in the world into her own pocket?
She opened a clothing company and a cosmetics company, not to mention a film and television company. Her aunt opened a fast food restaurant, and she also invested in it. The important thing is that everything she did made money. Money seemed to come to her like a gust of wind, flowing into her pockets.
However, Ge Lanzhi should also thank Chu Yu.
Chu Yu always said that she was a good know-it-all and suitable to be a real estate agent. This year, Ge Lanzhi opened a real estate agency in Beijing. She originally wanted to ask Chu Yu to invest, but then she thought that if she asked Chu Yu to invest money, she would be too embarrassed to charge Chu Yu a commission for introducing houses to Chu Yu in the future.
But Chu Yu and her relatives and friends were Ge Lanzhi's major clients.
Without Chu Yu's income, Ge Lanzhi's small agency wouldn't make much money at all.
After much thought, with the support of her daughter and son-in-law, she decided to start her own business.
Chu Yu really has a good eye. The real estate market in Beijing is huge, and many people are flipping houses. In just over half a year, Ge Lanzhi has accumulated a lot of real estate resources. By flipping houses back and forth, she can earn one or two thousand yuan a month.
If Chu Yu bought a house from her that month and asked her to find a house for him, Ge Lanzhi could earn four or five thousand a month.
Not only did she make money, but if she came across a good house at a low price, she could also keep it for herself. In essence, Ge Lanzhi benefited twice.
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