If she's like this, then Deng Fangping is even more so. She was originally a peasant from Shanguan Village. Under Chu Yu's guidance, she opened a roujiamo (Chinese hamburger) shop. Later, seeing that Chu Yu and Shu Hui were making money in Beijing, she followed suit and opened her own shop.
Chu Yu didn't say anything else. He helped his aunt open the shop and found ways to make money. In just a few months, he helped Deng Fangping open a chain store. Now they are going to open ten more branches. Once these stores are up and running, Deng Fangping will be close to getting rich.
When these women got rich, the first thing they did was buy houses, but in the end, it was Ge Lanzhi who benefited the most.
It was at this moment that Ge Lanzhi realized that people want to change their houses after they have money. There are many self-employed people in Beijing now. Many people have made money and bought color TVs and refrigerators. Will they change their houses next?
Thinking about it this way, Ge Lanzhi realized how insightful Chu Yu was in suggesting she become a real estate agent.
Ge Lanzhi has grown rapidly and is now a very mature real estate agent. The houses she introduced to Chu Yu were indeed quite good. Some of these houses were privately owned and not intended for public rental, which Chu Yu herself might not have been able to negotiate, but Ge Lanzhi was able to.
Moreover, these bosses always hit it off with her immediately and gave her very good prices. With such a good intermediary as Ge Lanzhi, Chu Yu was really willing to pay the intermediary fee.
After looking at several shops and signing a few leases, Chu Yu discussed the renovation with Deng Fangping. Deng Da Niang Dumplings made quick returns; the money from one shop could be used to renovate other shops, so they didn't have to spend any of their own capital.
Chu Yu didn't have time to oversee the renovations; she had many big businesses on her hands. Ultimately, her partnership with Deng Fangping to open a dumpling shop was simply to give her a business opportunity and allow her second uncle's family to establish themselves in Beijing.
For her, running such a small shop may seem profitable, but it takes a lot of time. If she used that time to develop other industries, the returns would be ten or even a hundred times greater.
Deng Fangping was left to oversee the renovation.
Fortunately, she is now capable of handling things on her own and has experience in decorating Deng Da Niang Dumpling Shop 1, so overseeing the decoration of these shops is not a big deal for her.
Looking at the rental contracts for several shops in her hand, Deng Fangping became excited. When Shulan returned and saw her so happy, she asked her about it. Deng Fangping stared at the antique furniture in the yard and sighed:
"Shulan, how come we're so lucky? We met Chu Yu, such a cash cow?"
Shu Lan thought to herself, "Isn't that right? She made money off Chu Yu, Shu Aiguo made money off Chu Yu, and Deng Fangping made money off Chu Yu too."
Now that we have a courtyard house, everyone's career is thriving, and the future is truly promising.
The opening of Deng Da Niang Dumplings was a minor matter for Chu Yu; the real big deal was the launch of Mandarin cosmetics.
In June, Chu Yu's junior year of college will come to an end, but she has no time to deal with the school's final exams, as she is focused on Mandarin skincare products.
This is the starting point for Mandarin, and also the beginning of Chu Yu's conquest of the world's skincare industry; she must take it seriously.
Fearing that the staff below might not do a good job, on the day Mandarin was launched, Chu Yu and all the staff personally promoted it at the counter on the first floor of the department store.
With the boss personally overseeing the IPO, you can imagine how nervous the grassroots employees at Mandarin were.
These days, department stores are state-owned, but Chu Yu and the department store manager cooperated openly, with Mandarin providing employees to promote and advertise, helping the department store sell skincare products.
You should know that selling skincare products is a very troublesome thing. You need to provide samples for people to try, which requires service staff to be constantly focused on this task.
However, the department store employees are all government employees and their work is usually quite leisurely. Naturally, they were unwilling to be assigned such a task.
To solve this problem, Chu Yu sent employees to personally help customers try out the cosmetics. One of them was a makeup artist trained by the company with basic makeup skills. If customers wanted to try the finished product, she could do a natural makeup look for them. If the customers were satisfied, they could then purchase the product.
This was the basic procedure for cosmetic counters in later generations, but it was still rare in the late 1980s.
On the opening day, Chu Yu had balloon walls made, decorated the counters with ribbons, posted promotional posters outside the counters, and asked staff to hand out flyers outside the department store.
Around nine o'clock in the morning, there weren't many people in the department store yet. Two girls walked over together and stopped in front of the Mandarin counter.
"Mandarin? Is it the Mandarin from 'The Businesswoman'? I saw Tang Zhenni's advertisement on CCTV yesterday. I heard that this skin care product is particularly good and very famous in Hong Kong."
"Yes, yes, I saw that ad too. It said it contained yeast and hyaluronic acid."
These days, who knows what yeast is or what hyaluronic acid is?
People don't care about the ingredients in skincare products at all.
They only cared whether the product was imported or not. After all, in the minds of the people at that time, the moon in foreign countries was always brighter. The Mandarin brand was born in the port city, and with the reputation of Mandarin clothing, Mandarin was associated with words such as "international", "high-end", and "luxury brand" in its advertising.
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