She has a sweet smile and speaks good Mandarin. Even if a girl like her is useless, she is still a carefully selected darling of the boss.
Sun Xiaohong was overjoyed, feeling that she had been praised by her boss. "President Zhou, don't worry, Xiao Qin and I will definitely serve our customers with enthusiasm and dedication."
“Yes, boss, you’ve set a good example for us. From now on, we will serve customers according to your standards,” Xiao Qin smiled. “Before, when I saw how arrogant the state-owned shop assistants were, I always thought, if I were a shop assistant, I would never be rude or impatient with customers. I would definitely be very enthusiastic towards them.”
The significance of store visits lies in this: Chu Yu knows that the most important thing about cosmetics is the ingredients. If the cosmetics are made well, even if the sales assistants have a bad attitude, it will not affect the sales.
But in her past life, she had also encountered many saleswomen with bad attitudes, and she did not want this bad trend to spread in China. She didn't care whether other luxury brands were deliberately using cold-face marketing tactics.
She just wants to run her business well. Mandarin originated from this land and will not be arrogant or trample on customers' self-esteem. She wants to create a unique sales model so that customers can feel Mandarin's sincerity!
After Mandarin opened, CCTV added a line to its advertisement: "It is now available in major department stores and specialty stores." It has to be said that the power of advertising is immense, especially in the pre-internet era when there was no competition, making products sell exceptionally well.
This is truly the best of times. Just a few days after opening, each Mandarin counter was able to generate over ten thousand in sales.
The daily turnover in Beijing alone is 100,000, not to mention other cities.
Chu Yu pondered that this year he would open stores in major counters across the country. If local department stores did not allow the brand to enter, he would open specialty stores in commercial streets. In short, with the increase of Mandarin products, Mandarin would be fully rolled out across the country within just one year.
Naturally, it also needs to be tested by customers.
Mi Fei was quite surprised when he heard about Mandarin's sales performance. He was a typical straight man and didn't understand women's craze for skincare products. To put it bluntly, he only invested in Mandarin because of Chu Yu.
Chu Yu said that women's money was easy to make, so he invested money. Now, seeing the sales results, he realizes that Chu Yu really was a prophet.
At Mandarin's current sales rate, millions or tens of millions in revenue is really nothing.
This is even more profitable than real estate!
Qin Weidong felt a pang of sympathy when he heard Chu Yu's lament. Back when Chu Yu started her cosmetics company, he was working in real estate in Hong Kong. If he had known Chu Yu needed money, he would have flown back from Hong Kong and given her several million.
But he didn't know that Mi Fei had taken advantage of him, and this fool was completely unaware of how popular cosmetics were.
"You're incredibly lucky. Hualai has a strong advertising presence and good connections with CCTV. All of Hualai's top celebrities are doing free advertising for Mandarin, wearing Mandarin clothes and using Mandarin skincare and cosmetics—that's the best advertising. With Hualai promoting it, how could Mandarin not sell well? Besides, Chu Yu is seriously engaged in research. I've inquired about Liu Mingchuan and Wang Cainian; both are extremely capable experts, and their project has significant economic value. Let me put it this way: Mandarin is already making so much money right after opening. Once Mandarin develops more patented ingredients and more flagship products, it will rapidly grow and expand! Ten million? A hundred million, even a billion wouldn't be a problem!"
Qin Weidong was so disappointed. He had lived in the port city and knew how much the women there loved skincare products.
His mistress in the port city spends four or five thousand yuan every month on skincare products.
Qin Weidong had no idea why her tiny face, no bigger than a palm, was so precious, as if she casually plastered several square meters of her face with makeup.
He concluded that these people had been brainwashed by skincare products.
Women are willing to pay for these things. If skincare products claim to remove wrinkles or whiten skin, they believe it! They're only happy when they've spent the money! As a man, you can't refuse to let your woman buy skincare products, can you? And so, the money in men's pockets ends up in the pockets of cosmetics company owners!
So, money really can be transferred.
After hearing Qin Weidong's words, Mi Fei finally understood what a great undertaking Chu Yu had accomplished!
Goodness, it's like he's being tortured to apply skincare products. When Chu Yu priced the skincare products before, he thought they were too expensive. A set of skincare products costs tens of yuan, which is equivalent to a month's salary for some people. Who would be a sucker for that?
It turns out that there are quite a few women who are willing to spend money! These women would haggle for ages over a vegetable leaf at the market, and they wouldn't even buy a pair of shorts for a man, but they wouldn't hesitate to spend money on themselves!
That's really generous!
"No wonder Chu Yu said that Mandarin skincare products don't distribute profits in the early stages. All the profits are used for scientific research and to purchase other skincare brands. They directly use money to buy their patented ingredients. The more brands they buy, the more patents Mandarin will have. In the end, all Mandarin products can use this patent."
Qin Weidong had no idea that this could be done. "Mi Fei, how come Dai Donglin is so lucky? Why can't I find a wife like Chu Yu?"
Mi Fei glared at him. "If you were a virgin, anything would be possible. But what about you? You change women one after another, treating dating like a game. Your sister-in-law isn't your type. She only likes my Donglin-ge's kind of innocent yet secretly passionate type."
After Mandarin was launched, Chu Yu finally felt relieved. The research and development of skincare products is a long-term battle that cannot be accomplished in one or two years.
As she told Mifei, if Mandarin wanted to grow quickly, it couldn't share profits in the early stages. It needed to use the money for scientific research, to buy patents, and even to directly acquire niche, well-known brands.
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