In the 1980s, buying a brand name wasn't as expensive as it is now, often costing billions. Nowadays, you can buy a decent brand formula for a few million.
Chu Yu knew that Mandarin was still lacking in anti-wrinkle effects.
She wanted to get all the popular ingredients for future generations sorted out in advance.
To enable Chinese people in the 1980s and 1990s to use truly effective skincare brands!
In this way, even if a large number of cosmetic brands flood into China in later generations, and the Chinese people's tastes become more discerning, they will not be easily captivated by top-tier brands.
After all, customers aren't stupid; they'll just use whatever ingredients seem to be effective.
Mandarin's sudden popularity has brought joy to some and sorrow to others. In Chu Yu's view, everyone earns their own money and relies on their own abilities, and no one interferes with anyone else. However, not everyone thinks this way.
Fu Yaning had been paying attention to Mandarin, but on the day Mandarin was launched, she didn't really take the brand seriously.
It's important to understand that Chinese people's spending power isn't high right now. Many people only earn 20 or 30 yuan a month, so it's unrealistic to expect them to spend too much money on skincare products.
Fu Yaning's Yaning skincare products are positioned in the mid-to-high-end market, priced at three to five yuan per bottle. A set of skincare products costs ten yuan, which is equivalent to half a month's salary for an average person.
She felt her prices were already high enough. When she saw that Chu Yu priced a bottle of skincare products at several tens of yuan, she thought this woman was crazy!
Such high prices? This isn't selling anything; it's blatant suicide!
Even she had to think twice about such an expensive item, let alone ordinary consumers. After seeing the price, Fu Yaning felt relieved and thought that Mandarin would go bankrupt and close down in a few days.
But to her utter surprise, Mandarin became an instant hit upon opening, with customers flocking to the Mandarin counter, while her stall remained deserted even with a buy-one-get-one-free offer.
Fu Yaning made a lot of money from skincare products, even though her products had no research and development capabilities. She simply went to Guangdong Province to find raw materials, filled and packaged them, and then used brainwashing-style sales methods to get customers to spend money.
But there's no competition in this market, and the people are so unsophisticated that making money is too easy. She can make money without doing research and development, so why bother spending so much money on research that doesn't pay off?
Fu Yaning felt she was right. People die for money, birds die for food; as long as she could make money, she was willing to risk everything.
But to her utter surprise, Chu Yu actually put a lot of effort into scientific research, and what she produced was genuinely effective.
Mandarin showed people what good skincare products are like, so how come her Ya Ning skincare products are still selling?
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