Zhang Ying had drunk too much, and Chu Yu smiled indulgently, "Of course, if you become rich and powerful, don't forget me!"
The three girls clasped their hands together, making their parting vows.
After graduating, Chu Yu finally felt relieved. She had too many companies running around, traveling between three cities: Nanhai, Beijing, and Shenzhen. She didn't have much time left, and if things at school didn't end soon, she really wouldn't be able to keep up.
Another important thing this year is that Yorkham plans to open a branch in another city.
This was also Chu Yu's plan.
Two months ago, Chu Yu took a tour of Shenzhen and found that Shenzhen had a high level of consumer spending power and a higher acceptance of fast food than Beijing. In addition, Nanhai and Shanghai were also very good cities, and foreign fast food restaurants were entering the mainland one after another.
Opening chain stores in other cities is an urgent matter.
Yorkham is going to open a chain store, should Deng Da Niang Dumplings open one too? Chu Yu thought that since they were going to expand to other places anyway, why not find a site selection team and expand to both stores together, and try to take over several major cities in a short period of time?
Shu Hui was somewhat worried that Yorkham's business had been affected by the recent entry of several foreign fast food brands.
"If we open a shop in another city, will it be okay if no one is there to look after it?"
Shen Jun knew how popular fast food restaurants were. In later generations, how many chain stores were personally managed by the owners? Most of them implemented a store manager system, with the store manager managing the stores and the revenue going directly to the head office.
"Foreign brands are good, but Yorkham has its own advantages. Yorkham's advantage is localization. They're all fried chicken, but Yorkham's fried chicken not only uses foreign methods, but also Hong Kong-style chicken leg methods. They also have beef rice, braised pork rice, Sichuan pepper burgers, and the like. How can those foreign fast food restaurants compete with Yorkham?"
Shen Jun has confidence in Yorkham, and she especially loves eating Yorkham's pistol chicken legs.
It tastes even better than what Shen Jun ate in Hong Kong in her previous life.
Chu Yu thought to herself, without even looking at who bought the recipe, Yorkham's pistol chicken legs and egg tarts are all one in a million. In recent years, after improvements by the Yorkham chef team, the recipe has become even more popular.
Expanding a restaurant is no small matter. Fortunately, Yorkham and Deng Da Niang Dumplings are going it together. The two stores jointly pay for site selection, which is more convenient and can save on investment expenses.
Fortunately, both stores already have dedicated site selection teams, and Chu Yu has also transferred a few people from Mandarin Clothing Department to them. As expected, Yorkham plans to open 20 fast food stores nationwide this year, while Deng Da Niang Dumplings will open 10.
This year, Chu Yu is considering upgrading and replacing Yorkham's products.
Shu Hui didn't understand what she meant.
"It's about adding some new products. Our drinks used to be all local soft drinks, but it turns out that soft drinks are not as popular as cola. I want to cooperate with the Coca-Cola Company to introduce a popular cola to replace our soft drinks."
Shu Hui nodded. Indeed, Yorkham's soft drinks weren't up to standard before. Back then, Yorkham had just opened, and they couldn't find better beverages.
Yorkham's expansion requires a transformation, and the first step is to improve its beverage offerings. If this isn't improved, customers will inevitably be drawn to imported fast-food restaurants.
What brands would you like to collaborate with?
Chu Yu was naturally interested in the collaboration. At present, the brand has not yet fully taken off in mainland China, so it should be easier to find a partner. If they can secure this collaboration, Yorkham's business will be thriving for a long time.
Shen Jun could guess Chu Yu's thoughts. If Yorkham could really get the cooperation with that brand, it would indeed be more helpful to the business.
"This year I also want to make an ice cream machine and sell the ice cream that our store has specially developed. In addition, we want to change the set meals and the children's set meal model. We will make some local dolls or figurines to attract children to spend money."
Chu Yu felt that many customers in Beijing were bringing their children to eat there. In fact, children were more likely to buy into these fast food restaurants than adults.
Children don't consider whether their spending is worthwhile; they will pay for what they like. If Yorkham could make his own dolls, toys, and figurines, collaborate with some well-known IPs, or even create his own exclusive dolls, that would be great.
All of these would be great opportunities.
Shu Hui had never thought so deeply. She was just the doorman of Yorkham, while Chu Yu was the real boss behind Yorkham. Without Chu Yu, Yorkham would never have grown to its current size.
Originally, Hualai Company's reality show was only planned to last for six months, but CCTV-2 had no television programs to broadcast, and the reality show was in full swing and received high praise. Chu Yu's innovative combination of celebrities and knowledge competitions is a breath of fresh air in today's television industry.
This innovative model has brought considerable viewership to CCTV-2.
Imagine this: normally, CCTV-2 wouldn't have any programs airing during this time slot, but after the reality show came along, it ran for over a year without anyone noticing. Normally, viewers would have gotten tired of a show after running for that long.
However, "Finding New Forces" has become better and better. The actors who were in closed training gradually found their own direction, and the show also found its own style. Both the hosts and the audience have learned a lot from this show.
Audiences watch their favorite actors transform from unknown newcomers into performers skilled in both singing and acting, and witness them gradually develop star quality after styling and makeup. This sense of growth increases their loyalty to the actors.
Many viewers bought skincare products and clothing endorsed by their favorite actor to support him, making Mandarin a huge hit!
In the first half of this year, Mandarin skincare products achieved sales of over 30 million units, which far exceeded Chu Yu's expectations.
Of course, this is inseparable from Li Miao's efforts.
Most people, in pursuit of sales targets, tend to overemphasize sales figures. But Li Miao is different. A graduate of Tsinghua University, she has her own principles. She hopes that while achieving sales volume, she can also let the audience see the brand's sincerity. She never forgets to cultivate brand culture. Under the path she has set, Mandarin has made steady progress.
Chu Yu took some time to visit Mandarin skincare products and met with Liu Mingchuan and Wang Cainian.
After their face masks were launched, Chu Yu had the actors in the reality show wear them while practicing their skills and watching TV. They also wore one before applying makeup. The star effect was not to be underestimated, and it quickly caused a great stir among the general public.
Many women only realize at this point that applying a face mask can moisturize the skin, increase its hydration, make makeup adhere better, fight aging, and improve skin health.
The celebrity effect, coupled with Mandarin's ubiquitous advertising, has subtly changed people's skincare habits.
Chu Yu came over to ask Wang Cainian about the matter of recombinant collagen.
Last year, Chu Yu allocated a lot of money to Wang Cainian's laboratory. She didn't care whether Wang Cainian could develop collagen immediately, but she needed to know Wang Cainian's research progress.
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