When Chu Yu arrived, she saw Lan Mulan excitedly running out of the laboratory. Lan Mulan's eyes lit up when she saw Chu Yu, "We did it! President Zhou, we did it! We did it!"
Chu Yu was stunned for a moment, then said incredulously, "Am I right? The research on recombinant collagen has been successful?"
Lan Mulan was extremely excited and nodded repeatedly.
She has been working on this project for three whole years! And her teacher, Wang Cainian, has been researching it for a full ten years. In an era when people were starving, researching a project that had no practical use, you can imagine how much pressure Wang Cainian was under.
Wang Cainian has devoted almost her entire life to this project.
Ten years were spent on a project that was not viewed favorably. The leaders did not allocate funds, the higher-ups did not value it, and the teachers around her did not understand. Only Wang Cainian herself knew that some things had to be done.
Later, she came to Mandarin by chance, where she received help from Chu Yu. With the most advanced technology, the most funds, and the full support of the entire company, Wang Cainian experienced the feeling of being the darling of the group.
The boss values her, the company's employees respect her, Wang Cainian has a high salary, and at Mandarin, she is the best in everything. She also repays the company with her own efforts. What originally took five years to complete was finished by Wang Cainian in less than two years!
Overjoyed, she wept tears of joy, hugged her apprentices, and shared her surprise with the company's employees.
When Chu Yu arrived, Wang Cainian couldn't help but burst into tears again. Chu Yu could feel her joy. How many such important moments are there in a lifetime? Chu Yu felt genuinely honored to witness Wang Cainian's shining moment.
"Congratulations, Professor Wang."
Wang Cainian wiped away her tears, "Chu Yu, I want to thank you. Without you, we wouldn't have achieved our success, and without you, we wouldn't have our dignity! Our team's ability to develop recombinant collagen is a collective achievement of the company, all my colleagues, my apprentices, and myself!"
That was a beautifully said statement, and all the company employees couldn't help but applaud her.
Wang Cainian still had some data to record and report, and a small issue to discuss with Liu Mingchuan. The two of them went to a meeting, leaving Chu Yu and Lan Mulan behind.
"Mulan, with the technological upgrade of collagen, this will be a revolution in Chinese skincare products, and we at Mandarin will also have a brand new product line!"
Lan Mulan was quite excited. "I know that once this technology is launched, our company's market value and sales will definitely increase significantly!"
Chu Yu nodded. "I will arrange for the advertising department to find a few celebrities to shoot this series of advertisements. However, how do we highlight the selling points of this technology and let everyone know how amazing our Mandarin technology is? Can you summarize this technology in a few concise words so that the advertising department can use it in the advertisements?"
Lan Mulan understood what Chu Yu meant.
No matter how good their skills are, if they can't explain them to ordinary people, can't train the saleswomen, and speak in a way that's too profound for ordinary people to understand, then it's all useless.
"Tell the people that human skin contains about 72% collagen, which is key to keeping us young and our skin elastic. As people age, collagen is lost, resulting in wrinkles and depressions, and a smooth face. Our recombinant collagen technology has broken through previous technological bottlenecks by using DNA recombination technology to enable our skin to synthesize collagen."
Lan Mulan's explanation was easy to understand. Chu Yu pondered that to sell technology, one must find the right selling point.
Even if the product is good, it's useless if you don't know how to promote it.
Therefore, Chu Yu attaches great importance to advertising.
Only when the advertising copy is good, easy for ordinary people to understand, and can clearly and thoroughly explain the technology of Mandarin, letting people know that it is a good technology and a good product, and that it is worth spending money on, can Chu Yu's goal be truly achieved!
After the technology was launched, Chu Yu arranged for relevant departments to design packaging, develop new product series, train saleswomen, and arrange advertisements on television, newspapers, and other media to ensure that the concept of recombinant collagen was deeply rooted in people's minds.
Chu Yu also wanted to urge the cosmetics R&D department to expedite the design of more new cosmetics products during her visit to Mandarin.
Comparatively speaking, the development of color cosmetics is much easier than that of skincare products. The technical threshold for color cosmetics is low, and several small domestic lipstick brands produce lipsticks that, although inexpensive, have good performance effects.
Mandarin's previous cosmetic products were considered quite good in China, but they were still a long way from going global.
Chu Yu pondered that this year he should focus on investing in research and development, improve the products, and strive to go global as soon as possible.
After a meeting with the cosmetics R&D department to decide on the cosmetics products to be launched this year, Chu Yu called a meeting with the person in charge and Li Miao to decide to increase investment in foundation and loose powder this year.
"Asians generally have yellowish skin, so brightening and removing yellowing is something many products need to do, and we need to increase our research and development in this area."
Li Miao nodded, preparing to put more effort into the research and development of cosmetics. She decided to go to Hong Kong and abroad to conduct research, to see how other luxury brands do it, what raw materials they use, and to visit several raw material factories to import some raw materials for use in Mandarin's skincare products.
After the successful development of recombinant collagen, there is still much work to be done. Chu Yu instructed Li Miao to arrange various matters and also to follow up on the reward for Wang Cainian's team.
"The promised houses, cars, and bonuses must be arranged. Recombinant collagen will be a key project for our company. We cannot let down our R&D team members. We must make sure that employees know that as long as they are valuable to the company, the company will reward them regardless of the cost!"
Li Miao nodded, "I understand, this is also part of our corporate culture."
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