Jiang Yu scoffed, "Zhou Jian'an can only fool fools like Mao Xia."
A man wants you to see every penny he spends on you.
If a man buys her luxury goods, rings, and gold, he will definitely take her to the boutique to buy them, so that she can see how much money he spent, to show his wealth and to prove how good he is to her.
Only those who buy counterfeit goods would do so secretly, and wouldn't flaunt their shopping list in a woman's face.
“Anything he buys in front of me is fake. I’m not stupid. I’ll only believe he’s buying genuine products if he’s willing to take me to a store to make a purchase.”
Chu Yu smiled. It's true what they say, there's a difference between a woman with brains and one without. Chu Yu couldn't understand how Mao Xia could be so easily fooled. At her age, she was still dreaming of marrying into a wealthy family.
She clearly has 37 million, but instead of thinking about making money and getting rich on her own, she wants to give all her money to a man and then use him to climb the social ladder. How foolish!
How could a rich man possibly want a penniless woman?
Watching too many TV dramas doesn't make it like that.
Jiang Yu was much more sober. With her by Zhou Jian'an's side, Chu Yu felt at ease. "It's best that you're clear-headed. The house I bought for you has already been transferred. I'll have the younger brother from Xinyi City give you the keys later. Go and take a look yourself. I'll buy you any furniture you need."
Jiang Yu was extremely grateful. "It's nothing. You bought me a house, how could I let you buy the furniture?"
"It's nothing. If you help me get things done, I won't treat you unfairly."
"Don't worry, Chu Yu, I will definitely keep an eye on Zhou Jian'an for you, and I will not give him my heart. I have long seen through men. Men are the most cold-blooded and ruthless creatures."
Mandarin's face masks sold well after their launch, but they didn't become widely popular in society. This year, for some reason, face masks suddenly experienced explosive growth, with Wang Cainian and Liu Mingchuan's two face mask series being wildly sought after by the public.
This year, Mandarin sold over 100 million face masks, which is an astonishing number.
What Chu Yu didn't expect was that Mandarin was the first skincare brand to make face masks. When some well-known international brands entered the mainland market and discovered Mandarin's face masks, they all followed suit.
Mandarin is probably the first Chinese brand to be copied by others!
Li Miao placed the sales report on Chu Yu's desk. Chu Yu was resting these past few days and rarely came to the company.
"Chu Yu, look, this year several international brands have followed our trend for face masks. We, Mandarin, can't continue to suffer in silence. We should go global and let others see us!"
These big brands are just following the trend, but they may not be able to break through the mask technology in a short time. Mandarin's masks have been improved to the second generation. This year's mask sheet is more fitted, thinner and more transparent, fits the skin very well, and is also very moisturizing.
"What are you thinking?" Chu Yu asked, swirling her office chair, looking quite relaxed.
Li Miao thought to himself, "It's like the emperor isn't worried, but the eunuch is. Li Miao is extremely anxious, afraid that Mandarin will fall behind others, afraid that Mandarin's ideas will be copied by others, but Chu Yu isn't worried at all."
"Next month, we will open Mandarin stores in the port city and expand our presence everywhere, opening counters in every department store! At the same time, we will open Mandarin stores in other countries and begin our expansion plan."
This was in 1989, when Mandarin skincare products were preparing to expand overseas.
In fact, Chu Yu has always had related ambitions. She wants to promote Chinese culture, and the first step is to create stars. In recent years, she has been signing a lot of handsome men and beautiful women with good conditions, hoping to use television, movies and stars to expand her reach.
Hua Lai's plan to expand into the international market has gone relatively smoothly, and many of Hua Lai's artists have gained fame in Asia.
But it's still a ways off from Hollywood.
The day Chu Yu's artists conquer Hollywood, when Hollywood artists have to get her permission to speak out, when everyone speaks for China, Chu Yu will become an undisputed force, using that force to influence the world's voice.
Only on that day will Chu Yu be considered a true success.
"Fine, go ahead and do it if you want!" Chu Yu made the final decision.
Li Miao thought to himself, "This is too easy."
Expanding into the international market is a major plan, and Chu Yu should at least hold a meeting to inform the shareholders.
"No need for a meeting, I can make the decision."
Mandarin has only a few shareholders. Shulan and Shen Zhuyu have a small number of shares, but they don't care about things here and have no say.
The remaining Mi Fei, Yu Xiangwen, and Long Cheng also didn't care about skincare products. They all felt that skincare was a woman's business, and they wouldn't understand even if you explained it to them. Besides, their investment had already been recouped, so they didn't care whether Mandarin expanded or not!
"Then we need to make this deal. If you fully support my plan, we'll go global this year and set up 20-30 counters overseas for a trial run to see how it goes!"
If the results are good, Li Miao plans to expand comprehensively next year and capture market share in the international skincare market.
In fact, whether a brand can succeed depends not only on its advertising and marketing, but also on the efficacy of its skincare products. After Mandarin acquired Liuguang, its entire system became more mature, with several patented ingredients, including hyaluronic acid, yeast, and recombinant collagen, all of which are internationally leading technologies.
It's only a matter of time before Mandarin gains recognition from foreigners!
"If we're going to do it, we should go all the way. Whichever country we enter, we'll hire the most popular celebrities to endorse us and broadcast ads on TV in a brainwashing style. Secondly, we'll change our marketing strategy and write some short stories and essays to make people remember us. When that country encounters a crisis, it would be best if we could donate some money and then spread the story of our donation..." Chu Yu said.
Li Miao was truly impressed by her.
Chu Yu doesn't work in Mandarin often, but whenever she talks about work, she's very knowledgeable and articulate.
"Tell me, how many brains do you have? You're involved in clothing, film and television companies, cosmetics, real estate! Now you want to get into cars too. Can you really manage to handle all of this?"
Chu Yu smiled and said, "All companies are only busy when they are first established. Once the company is established and the technology is stable, each department will perform its duties, and the boss will not play a significant role. Take Mandarin skincare products as an example. With you and these colleagues around, my presence or absence will not make much difference."
"How could that be? You decide the direction of Mandarin's development and how high Mandarin can go."
"Actually, the boss is the least important person in a company. Although I founded the company, its development is truly inseparable from you colleagues; you are the lifeblood of the company. However, I really look forward to Mandarin skincare products going global."
Continue read on readnovelmtl.com
