If Mandarin wants to go global, it needs a strong leader. Previously, Li Miao was only temporarily acting as the vice president to help Chu Yu handle company affairs, but he had never officially joined the company.
Ultimately, when Li Miao first joined the company, she was just a fresh graduate from Tsinghua University. Many of Mandarin's veteran employees, who were more senior than her, did not recognize Li Miao's abilities. Chu Yu did not immediately give her a position, but rather gave her time to transition.
Now that Li Miao's abilities have been recognized, Chu Yu naturally promoted her to general manager of Mandarin, making her responsible for all affairs of Mandarin.
When someone gets promoted, they naturally get a raise. Chu Yu even gave her a share of the company's profits. The share wasn't much, but it was enough for someone to change their life and transcend social classes.
Sitting in the general manager's office of Mandarin, Li Miao pondered whether she had made the right move. She didn't have any grand ambitions; she just hoped to find a stable job to support herself and her family.
Working for a state-owned enterprise didn't pay much and the work wasn't very challenging. But after choosing to come to Mandarin, Li Miao is full of fighting spirit every day.
She was like a mother hen incubating her eggs, treating Mandarin as her own child. She was willing to watch Mandarin go further and further, go beyond national borders, and go to the world.
After Chu Yu promoted her, Li Miao gained more power and single-handedly promoted Mandarin's overseas expansion plan, setting up offices in several countries and assigning positions to overseas company staff.
In fact, each country could set up dozens of counters.
Li Miao's plan, however, is to first set up several counters in different countries to observe which countries Mandarin is more popular in, and then focus on developing these countries with high sales volume, expanding the reach and promoting it in multiple ways.
Li Miao's plan was correct.
Localizing skincare products is not an easy task.
In some countries, the domestic cosmetics industry is well-developed. No matter how well Mandarin does, it is not easy for it to beat their local brands. These countries are relatively exclusive and not suitable for a comprehensive approach.
In some countries where the domestic cosmetics industry is relatively weak and there is a lack of particularly good brands, Mandarin entered the market and did a good job in marketing, which made it popular with customers in these countries, and its sales were several times higher than those in other countries.
This kind of country is suitable for focused development.
Chu Yu also agreed with Li Miao's plan. Sometimes, it's not about going to more countries to earn more money. When you encounter a large market like China, as long as you do well in one country, you can easily have 300 or 500 counters, let alone 100.
The popularity of skincare products depends on many factors. Sometimes, whether the name of the skincare product is easy to remember in the local country can easily affect its sales.
If we can identify a few key development countries, set up more counters in these countries, and increase promotion, the results will definitely be twice as effective.
With Chu Yu's support, Li Miao was full of confidence and continued to implement her expansion plan.
This year, Mandarin has set up 20 counters in the port city and also placed advertisements in the port city media.
However, the market in the port city is relatively mature, and people tend to recognize certain international brands, making it relatively difficult to enter this market.
Fortunately, Mandarin's promotion was quite successful. After the Mandarin advertisements aired, Mandarin's sales soared, which was a good start.
Jiang Yu knew that Mandarin was Chu Yu's brand, so she bought a bottle to support her business. As she carried the skincare product packaging, she saw Zhou Jian'an waiting at the door.
"Brother Jian'an?" Jiang Yu looked at him with a smile.
Zhou Jian'an's mood instantly soared. Jiang Yu hadn't been home for the past few days, and he'd heard the neighbors talking about how a sports car often picked her up for drives. The sports car was a red convertible, and Zhou Jian'an had seen it once by chance.
Jiang Yu sat in the sports car, smiling and chatting, looking remarkably young and inexperienced.
Zhou Jian'an felt instantly resentful. The neighbors all said that the man who was pursuing Jiang Yu was a rich second-generation heir, and that Jiang Yu was trying to marry into a wealthy family and move away from here.
Zhou Jian'an was unwilling to accept this. So what if he was a rich second-generation? So what if he drove a sports car worth a million? He, Zhou Jian'an, was also rich. He had ten million, let alone a million!
He simply didn't like to show off or flaunt his wealth. The sight of Jiang Yu sitting in the sports car stung Zhou Jian'an, giving him an unprecedented sense of crisis, fearing that the rich second generation would get there first.
After all, although he looks young and refined, he is actually in his forties. He is twenty years older than the young Jiang Yu, so it's normal for Jiang Yu not to like him and instead to be interested in a rich second-generation.
Zhou Jian'an had never felt so insecure. For the past six months, he had devoted his whole heart to Jiang Yu, looking forward to seeing her every day, and his mind was filled with images of her curvaceous figure when he went to sleep at night.
He fantasized about possessing Jiang Yu, about having romantic conversations with her, and about discussing poetry and painting—these refined arts.
He fantasized about living with Jiang Yu, and he was willing to buy her a house and a car.
But Jiang Yu didn't give him a chance.
Zhou Jian'an was a little disappointed. He couldn't help but ask, "Going out shopping? With your boyfriend? I heard from the neighbors that a rich second-generation is pursuing you."
Jiang Yu paused for a moment, looking a little awkward. "He's pursuing me. My friend said his family is quite well-off, but I'm not sure if I should say yes."
Zhou Jian'an pretended to be relaxed and offered advice like a friend.
"So what are your concerns?"
Jiang Yu sighed, "Brother Jian'an, we can still have things to talk about when we're together, but when I'm with him, I don't know how to describe it. Anyway, he's like a child, and he talks in a very childish way."
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